Senior Manager, Organic Growth & Discovery

Lever, Inc.; Spain (TX); Remote; USD 101,000 - 135,000; Full time

Benefits offered by this job

Fully remote work

High-impact role

Cross-functional collaboration

Leadership exposure

Job summary

Lever, Inc. is seeking a Senior Manager of Organic Growth & Discovery based in Spain to lead strategies that grow audiences through SEO, AEO, GEO, and content optimization across digital experiences.

You will identify high-value opportunities using search behavior, competitive intelligence, and content-performance data, partnering with Editorial, Product, Technology, Analytics and Revenue teams to turn insights into scalable growth initiatives.

Qualifications

• 7+ years of experience in SEO, content strategy, audience development, or a related discipline.
• Demonstrated experience growing audiences through organic search, content optimization, and effective discovery strategies.
• Strong knowledge of technical SEO, content SEO, AEO, GEO, structured data, and emerging AI-driven discovery.
• Experience using analytics, competitive intelligence, keyword research, search behavior, and content-performance data to identify and prioritize opportunities.
• Ability to translate complex data and rapidly changing discovery trends into clear, practical recommendations for content and product teams.
• Experience developing scalable optimization processes, standards, tools, templates, or operating frameworks.
• Strong understanding of content performance, lifecycle management, discoverability, and audience engagement.
• Experience partnering cross-functionally with Editorial, Product, Technology, Analytics, and Revenue teams.
• Strong communication, prioritization, analytical, and problem-solving skills.
• Ability to operate strategically while remaining comfortable working hands-on with data, content, and optimization initiatives.
• Experience in healthcare, regulated content, or another high-trust information environment is preferred.

Responsibilities

• Develop and execute SEO, AEO, and GEO strategies across a diverse portfolio of digital content and experiences.
• Identify high-value audience opportunities using search behavior, competitive intelligence, content-performance data, and emerging discovery trends.
• Translate organic-growth opportunities into actionable recommendations for new content, content updates, structured information, and digital experiences.
• Recommend and help prioritize content investments based on audience potential, business value, competitive opportunity, and expected impact.
• Monitor changes in search engines, AI-powered search, and emerging discovery platforms and recommend appropriate strategic responses.
• Build systematic approaches to content optimization, updating, expansion, consolidation, and lifecycle management.
• Partner with Editorial teams to improve content performance while maintaining quality, credibility, and usefulness.
• Develop briefs, standards, tools, and templates that make organic-growth practices easier to adopt consistently at scale.
• Identify underperforming and high-potential content and recommend appropriate optimization, consolidation, or expansion strategies.
• Support experimentation with content formats, page structures, internal linking, recirculation, and other organic-growth tactics.
• Partner with Product and Technology teams to strengthen the technical foundations supporting organic and AI-driven discovery.
• Identify opportunities to use structured data, taxonomy, metadata, and modular content to improve machine readability and discoverability.
• Evaluate emerging technologies and tools related to SEO, AEO, GEO, competitive intelligence, and content optimization.
• Establish and monitor KPIs covering organic visibility, traffic, engagement, and content performance.
• Work with Analytics to connect discovery performance with repeat usage, known-user acquisition, revenue, and other business outcomes.
• Develop clear performance insights, testing plans, and strategic recommendations for Editorial and business leaders.
• Build scalable processes and operating rhythms for identifying, prioritizing, testing, and executing organic-growth opportunities.

Skills

SEO strategy

Content optimization

Analytics

Cross-functional collaboration

Structured data

AEO/GEO

Healthcare content

Tools

Analytics platforms

Keyword research tools

CMS

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Organic Growth & Discovery based in Spain.

This role will lead strategies designed to grow audiences through SEO, AEO, GEO, content optimization, and emerging discovery channels.
You’ll identify high-value growth opportunities by combining search behavior, competitive intelligence, audience insights, and content-performance data.
Your work will help content perform effectively across traditional search engines, AI-powered search, and evolving discovery platforms.
You’ll partner closely with Editorial, Product, Technology, Analytics, and Revenue teams to turn insights into measurable growth initiatives.
A key focus will be developing scalable approaches to content optimization, lifecycle management, internal linking, structured information, and digital experiences.
You’ll also help establish a disciplined measurement framework connecting organic visibility and engagement to broader business outcomes.
This is a strategic and highly collaborative opportunity for an experienced organic-growth leader who thrives in a rapidly changing discovery landscape.

Accountabilities

• Develop and execute SEO, AEO, and GEO strategies across a diverse portfolio of digital content and experiences.

• Identify high-value audience opportunities using search behavior, competitive intelligence, content-performance data, and emerging discovery trends.

• Translate organic-growth opportunities into actionable recommendations for new content, content updates, structured information, and digital experiences.

• Recommend and help prioritize content investments based on audience potential, business value, competitive opportunity, and expected impact.

• Monitor changes in search engines, AI-powered search, and emerging discovery platforms and recommend appropriate strategic responses.

• Build systematic approaches to content optimization, updating, expansion, consolidation, and lifecycle management.

• Partner with Editorial teams to improve content performance while maintaining quality, credibility, and usefulness.

• Develop briefs, standards, tools, and templates that make organic-growth practices easier to adopt consistently at scale.

• Identify underperforming and high-potential content and recommend appropriate optimization, consolidation, or expansion strategies.

• Support experimentation with content formats, page structures, internal linking, recirculation, and other organic-growth tactics.

• Partner with Product and Technology teams to strengthen the technical foundations supporting organic and AI-driven discovery.

• Identify opportunities to use structured data, taxonomy, metadata, and modular content to improve machine readability and discoverability.

• Evaluate emerging technologies and tools related to SEO, AEO, GEO, competitive intelligence, and content optimization.

• Establish and monitor KPIs covering organic visibility, traffic, engagement, and content performance.

• Work with Analytics to connect discovery performance with repeat usage, known-user acquisition, revenue, and other business outcomes.

• Develop clear performance insights, testing plans, and strategic recommendations for Editorial and business leaders.

• Build scalable processes and operating rhythms for identifying, prioritizing, testing, and executing organic-growth opportunities.

Requirements

• 7+ years of experience in SEO, content strategy, audience development, digital publishing, or a related discipline.

• Demonstrated experience growing audiences through organic search, content optimization, and effective discovery strategies.

• Strong knowledge of technical SEO, content SEO, AEO, GEO, structured data, and emerging AI-driven discovery.

• Experience using analytics, competitive intelligence, keyword research, search behavior, and content-performance data to identify and prioritize opportunities.

• Ability to translate complex data and rapidly changing discovery trends into clear, practical recommendations for content and product teams.

• Experience developing scalable optimization processes, standards, tools, templates, or operating frameworks.

• Strong understanding of content performance, lifecycle management, discoverability, and audience engagement.

• Experience partnering cross-functionally with Editorial, Product, Technology, Analytics, and Revenue teams.

• Strong communication, prioritization, analytical, and problem-solving skills.

• Ability to operate strategically while remaining comfortable working hands-on with data, content, and optimization initiatives.

• Experience in healthcare, regulated content, or another high-trust information environment is preferred.

Benefits

• Fully remote working opportunity.

• Opportunity to lead organic audience-growth strategy across SEO, AEO, GEO, and emerging discovery channels.

• High-impact role at the intersection of content, technology, audience development, analytics, and digital product.

• Opportunity to shape how content performs across traditional search engines and AI-powered discovery experiences.

• Close collaboration with Editorial, Product, Technology, Analytics, and Revenue teams.

• Ability to influence content investment decisions and broader audience-development initiatives.

• Opportunity to build scalable organic-growth processes, tools, standards, and measurement frameworks.

• Exposure to rapidly evolving search and AI discovery technologies and the opportunity to shape strategies around them.

• Role with measurable impact on audience growth, content performance, engagement, and business outcomes.