Senior Manager of Marketing

Associated Students, San Francisco State University; San Francisco (CA); On-site; USD 77,000 - 97,000; Full time

Job summary

Associated Students at San Francisco State University seeks a Senior Manager of Marketing to lead a dynamic team that enhances student engagement and supports diverse initiatives. The role involves strategic marketing, team leadership, and collaboration with partners to elevate the organization’s visibility and impact in serving students. With a focus on equity and belonging, this position offers the opportunity to contribute significantly to the student experience at SF State.

Benefits

Employer-paid medical, dental, and vision insurance

Sick and vacation leave

12.5% salary contribution to SEP Plan

Qualifications

• 2–3 years of experience in supervision and professional marketing roles.
• Experience in higher education or nonprofit settings.
• Familiarity with CSU Auxiliary organizations.

Responsibilities

• Lead a high-performing, student-centered marketing team.
• Develop and implement multi-channel marketing strategies.
• Oversee internal and external communications for consistent messaging.

Skills

Leadership

Strategic Thinking

Time Management

Problem Solving

Education

Bachelor’s degree in marketing, communications, business administration, or related field

Job description

Get AI-powered advice on this job and more exclusive features.

Are you a creative, equity-minded marketing leader who’s passionate about student success & storytelling with purpose? Associated Students (AS) of San Francisco State University is seeking a Senior Manager of Marketing to join our Marketing & Communications Department to lead a dynamic team in shaping inclusive, high-impact communications that uplift our diverse student body.

Organization and Program Profile:

Associated Students (AS) is more than just the student government at SF State: we are a student-led nonprofit at the heart of campus life, providing a wide range of programs and services designed to support student success, equity, and belonging. From free groceries, scholarships, and leadership development to major campus events, internships, and community spaces, AS is a hub for connection, advocacy, and co-curricular learning. We empower students to shape their university experience through shared governance, peer mentorship, civic engagement, and hands-on opportunities that extend far beyond the classroom. AS also maintains fiduciary responsibility over student funds and leads campus-wide collaborations and external advocacy efforts that reflect the needs & voices of the student body.

Incorporated since 1944, AS is a 501(c)3 non-profit auxiliary organization of the California State University (CSU) system. It is located on the campus of San Francisco State University but is separately incorporated. Therefore, this position is not considered a state employee.

About the Role:

Reporting to the Assistant Executive Director of Marketing & Communications (AEDMC), the Senior Manager of Marketing leads the development and execution of strategic marketing, branding, business partnerships, and communication efforts that elevate AS’ visibility & impact. You’ll oversee a creative, student-centered team and play a key role in promoting student engagement, amplifying our programs and services, and advancing our mission of equity, belonging, and uplifting student voices.

Key Responsibilities:

• Leada high-performing, collaborative & student-centered team, including a Project Manager, Executive Assistant, Content Creation Specialists, and Social Media Outreach Coordinators to deliver compelling, inclusive content that strengthens campus engagement.
• Develop and implement comprehensive, multi-channel marketing strategies that elevate AS programs, services & events, supporting the organization’s goals of supporting thousands of students each year across areas like food access, leadership & student advocacy.
• Oversee internal and external communications to ensure message consistency and clarity.
• Build and maintain partnerships with vendors and sponsors to deliver high-quality, consistent branded materials and promotional products.
• Collaborate with the Design Coordinator, AEDMC & cross-functional teams – from event production to basic needs – to co-create mission-driven campaigns, publications, and engagement efforts.
• Lead hiring, training, and mentorship efforts within the marketing team& create professional development opportunities for student staff through hands-on experience in marketing operations.

Qualifications:

• Bachelor’s degree in marketing, communications, business administration, or related field.
• 2–3 years of experience in supervision and professional marketing roles.
• Strong leadership and strategic planning skills.
• Experience in higher education or nonprofit settings is a plus.
• Familiarity with CSU Auxiliary organizations is preferred.
• Strategic Thinking
• Ethical Conduct
• Time Management
• Problem Solving & Judgement
• Planning and Organizing

Salary/Benefits:

This position offers a salary range of $77,600 – 96,979 per year, depending on experience and education. Benefits are employer paid:

• Medical (CalPERS), dental, vision, for employees and qualified dependents
• 12.5% equivalent of salary towards Simplified Employee Pension (SEP) Plan
• Life insurance (Basic and AD&D Dependent Term Life)
• Long Term disability
• Sick leave accrued over time, approximately 12 days per year
• Vacation accrued over time, approximately 15 days per year

This is an exciting opportunity to contribute to the student experience at SF State through impactful marketing and leadership. If you are passionate about driving student engagement and leading with purpose, we encourage you to apply!

**This position is open until filled**

If interested, please email your cover letter and resume to [e-mail]

For questions regarding this position or to request a copy of the full job description, please contact the Assistant Executive Director of Marketing & Communications, Lauren Hohls, [e-mail]

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Higher Education

Referrals increase your chances of interviewing at Associated Students, San Francisco State University by 2x

Sign in to set job alerts for “Manager of Marketing” roles.

Menlo Park, CA $122,000.00-$176,000.00 2 weeks ago

Sr. Marketing Manager, Paid Media - Small Business

Mountain View, CA $121,000.00-$188,000.00 2 weeks ago

Product Manager, Content Promotion and Distribution, Publishing & Fan Engagement

San Francisco, CA $116,700.00-$178,200.00 9 hours ago

Integrated Marketing Manager- Global Marketing

Growth Marketing Manager, YouTube Premium, Global YouTube Marketing

Manager, Marketing Operations (Global Focus)

Product Marketing Manager, YouTube Acquisitions

San Francisco, CA $114,000.00-$163,000.00 3 days ago

San Francisco, CA $122,000.00-$176,000.00 16 hours ago

Associate Customer Success Manager (HVLT)

San Francisco, CA $79,200.00-$110,000.00 2 weeks ago

Menlo Park, CA $122,000.00-$176,000.00 16 hours ago

San Francisco, CA $128,000.00-$186,000.00 1 day ago

Brand Manager - Private Label + Luxury Lifestyle

Santa Rosa, CA $130,000.00-$140,000.00 1 day ago

San Francisco, CA $70,000.00-$75,000.00 2 days ago

Product Marketing Manager, YouTube Acquisitions

Mountain View, CA $114,000.00-$163,000.00 3 days ago

San Francisco, CA $122,000.00-$176,000.00 2 days ago

San Jose, CA $84,500.00-$140,250.00 1 week ago

Menlo Park, CA $158,000.00-$223,000.00 17 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.