Senior Manager, Media Planning

dentsu; Georgia (VT); Remote; USD 68,000 - 110,000; Full time

Job summary

Dentsu is seeking a Senior Manager of Planning with expertise in integrated media to enhance performance across digital and traditional platforms. This hands-on role involves leading strategic media planning, managing client relationships, and utilizing industry insights to drive successful marketing outcomes. Ideal candidates will have 4-6 years of media planning experience and strong leadership skills, with a focus on both digital and traditional media strategies.

Benefits

Medical, vision, and dental insurance

Flexible paid time off

Paid holidays and sick leave

Qualifications

• Experience in traditional marketing and digital media.
• Proven leadership skills and management experience.
• Strong understanding of media tools and buying platforms.

Responsibilities

• Accountable for media plan output timeliness and accuracy.
• Lead strategic media planning and execution.
• Build collaborative relationships with clients.

Skills

Leadership skills

Digital marketing expertise

Media planning experience

Communication skills

Education

4-6 years of communications/media planning experience

Tools

MRI

Nielsen Ad Intel

Media Ocean

DFA

Job description

Job Description:

dentsu is looking for a Senior Manager of Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses. You should have some experience in both traditional and off-line media (TV, Radio, Print, OOH), but a major focus of this role will focus on all things digital – digital media planning, digital activation, digital partnerships, digital channels, and performance media.

You will be a key member of the team and a point of contact to our clients. This role will be very hands-on and involved in the day-to-day of this account.

As a Senior Manager of Media Planning, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. You are expected to have a strong working knowledge of the media landscape (including digital).You will report to the Director, Media Planning. This role can be remote but will work CST hours.

Key Responsibilities:

• Accountable for media plan output timeliness, accuracy, and overall excellence

• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel

• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations

• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution

• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)

• Build & maintain trusting, collaborative relationships with clients at appropriate levels

• Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client

• Capable of effectively managing up and down the reporting structure

• Provide and discuss industry information on media, markets and related dynamics

• Train, motivate and develop media planning group

• Construct and deliver accurate, honest and timely performance management documents

Qualifications

• 4-6 years of communications/media planning experience

• Experience in traditional marketing and current knowledge of trends and innovations in traditional media

• Experience in digital marketing / media and current knowledge of trends and innovations in digital media

• Proven leadership skills and management experience

• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy

• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit

• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

#LI-JK1 #LI-Remote

The annual salary range for this position is $68,000-$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include: Medical, vision, and dental insurance; life insurance; short-term and long-term disability insurance; 401k; flexible paid time off; at least 15 paid holidays per year; paid sick and safe leave, and aid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location:

USA - Remote - New York

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.