Senior Manager — Media Experimentation & Incrementality

Experimentation Jobs; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

NBCUniversal in New York is seeking a Manager of Media Experimentation & Incrementality to lead the statistical rigor of the incrementality testing program within the Media Analytics team at Peacock. You will own study designs and power analyses, ensuring robust experiments and credible conclusions.

The role involves shaping the testing roadmap, setting thresholds, and triangulating results with MMM and MTA, while mentoring analysts on causal methods and promoting rigorous measurement practices

Responsibilities

• Own statistical rigor across the incrementality testing program and review all study designs.
• Shape the testing roadmap and define power thresholds for every experiment.
• Triangulate results with MMM and MTA while mentoring analysts on causal methods.

Job description

NBCUniversal in New York is seeking a Manager of Media Experimentation & Incrementality to lead the statistical rigor of the incrementality testing program within the Media Analytics team at Peacock. You will own study designs and power analyses, ensuring robust experiments and credible conclusions.

The role involves shaping the testing roadmap, setting thresholds, and triangulating results with MMM and MTA, while mentoring analysts on causal methods and promoting rigorous measurement practices