Senior Manager, Marketing Strategy

Cox Enterprises; Atlanta (GA); Hybrid; USD 112,000 - 186,000; Full time

Benefits offered by this job

Competitive salary

Bonus plans

Healthcare

401(k) match

Professional development

Parental leave

Fertility coverage

Adoption assistance

Pet insurance

Employee discounts

Job summary

Cox Automotive in Atlanta is seeking a Senior Manager, Marketing Strategy to partner across Autotrader, KBB, and related brands. This hybrid role requires translating complex business objectives into actionable marketing programs with product, B2B, and cross-functional teams to drive growth and retention.

You'll lead end-to-end strategy, develop briefs, manage stakeholders, and influence senior leaders. Travel 25% and a base salary of $111,500–$185,900 are provided, with incentive opportunities.

Qualifications

• Bachelor’s degree in related discipline with 8 years in marketing strategy/brand planning.
• Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels.
• Experience working with cross-functional teams (product, B2B, analytics, creative, media, CRM).
• Experience in complex environments – marketplace or multi-sided platforms.
• Agency experience (planning/strategy) or client-side branding preferred.
• Deep understanding of integrated marketing across brand, performance, content, social, and lifecycle.
• Strong written and verbal communication; collaborative and able to influence.
• Travel: 25%.

Responsibilities

• Own end-to-end marketing strategy for assigned units.
• Align marketing strategy with business objectives with cross-functional teams.
• Develop strategic plans balancing short- and long-term goals.
• Lead initiatives including product launches, partnerships, lifecycle optimization.
• Create strategic briefs for media, creative, analytics, and lifecycle teams.
• Brief agencies with clear direction reflecting full-funnel objectives.
• Evaluate media recommendations to ensure alignment with business goals.
• Present strategic recommendations to senior leadership with clarity and business acumen.
• Identify opportunities across acquisition and retention.

Skills

Marketing strategy

Brand strategy

Cross-functional collaboration

Strategic thinking

Communication

Education

Bachelor’s degree in related discipline

Job description

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Marketing Sr Manager

Management Level

Sr Manager - Non People Leader

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 25% of the time

Work Shift

Day

Compensation

Compensation includes a base salary in the range of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

This position is based in Atlanta and is hybrid, reporting into the office two days a week.

The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive’s consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and multiple business units within each brand. This role translates complex business objectives into actionable marketing strategies, partnering with product, B2B and cross-functional marketing teams to deliver measurable business outcomes across both growth and retention business units. We are looking for a strategic marketer that thrives in ambiguous, fast paced environment, intellectually curious, collaborative and thrives when driving business outcomes.

What You’ll Do

Business Unit Strategy Development

• Working closely with Director, Marketing Strategy, own end-to-end marketing strategy for assigned business units while maintaining working knowledge of the full portfolio

• Partner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectives

• Develop strategic plans that balance short term goals with long term strategy

• Navigate dual-sided marketplace dynamics where marketing must serve consumers, dealers, and business objectives

• Lead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimization

Strategic Brief & Plan Development

• Create comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate:

• Working with media agencies and cross functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketing

• Along with media team, brief agencies with clear strategic direction that reflects full-funnel objectives and multi-stakeholder dynamics

• Challenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirements

• Build strong agency relationships while maintaining appropriate accountability for business results

Stakeholder Management & Business Partnering

• Build strong working relationships with business unit leaders across AT & KBB portfolios, serving as their trusted marketing strategy partner

• Navigate complex stakeholder environments including:

• Participate in business planning cycles and contribute marketing perspective

• Present strategic recommendations to senior leadership with clarity, confidence, and business acumen

• Proactively identify business needs and opportunities, bringing strategic solutions that span acquisition and retention

What’s in It for You?

Here’s a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans.

• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.

• Comprehensive healthcare, with multiple options for individuals and families.

• Generous 401(k) retirement plans with company match.

• Professional development and continuing education opportunities.

• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.

• Extra perks like pet insurance, employee discounts and much more.

Who You Are

Minimum:

• Bachelor’s degree in related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience. The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 years of experience; or 12 years’ experience in a related field.

• Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channels

• Background working with cross-functional teams (product, B2B, analytics, creative, media, CRM)

• Experience in complex business environments - ideally marketplace, multi-sided platform, B2B2C, or automotive

• Agency experience (planning, strategy) or client-side brand/marketing strategy strongly preferred

• Deep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channels

• Experience with digital marketing, e-commerce, online transactions, or marketplace business models

• Strong strategic thinking - can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendations

• Systems thinking - sees connections across channels, touchpoints, business units, and partner ecosystems

• Excellent written and verbal communication - can create compelling strategic documents, briefs, and presentations

• Collaborative and relationship-oriented while comfortable advocating for strategic point of view

• Ability to influence without direct authority across multiple organizational layers

• Travel: 25%

Preferred:

• Degree in brand management, marketing or related field.

Join the Cox family of businesses and make your mark today!

Drug Testing

To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

About Us

Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

EOE, including disability/vets

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.