Senior Manager, Marketing Planning And Strategy - Retention and Engagement

Walmart; Arkansas; On-site; USD 60,000 - 120,000; Full time

Job summary

An established industry player is seeking a strategic thinker to enhance member retention through innovative marketing strategies. This role involves collaboration across teams to design omni-channel marketing strategies aimed at improving member engagement and renewal rates. With a focus on data-driven personalization and insights, you will define performance goals and monitor key metrics to ensure success. If you have a passion for marketing and a proven track record in retention strategies, this is an exciting opportunity to make a significant impact in a dynamic environment.

Benefits

401(k) match

Stock purchase plan

Paid maternity and parental leave

PTO

Multiple health plans

Qualifications

• 6+ years of retention marketing experience in B2C environments.
• Strong analytical mindset with data-driven decision-making skills.

Responsibilities

• Develop strategies to enhance member engagement and reduce churn.
• Monitor key retention metrics and optimize campaign performance.

Skills

Retention Marketing

Customer Segmentation

Data Analysis

CRM

Communication Skills

Agility

Education

Bachelor’s Degree

Master’s Degree

Job description

Position Summary: We’re looking for a highly strategic and customer-centric thinker who can help develop and implement the vision for member retention communications through utilization of key marketing experiences and platforms (including owned, paid, site, etc.). You will also partner cross functionally, with internal teams as well as external agencies, to drive cutting edge innovation - helping Sam’s lead the way in using data and personalization to drive engagement from our members. This role will work out of our Bentonville, AR office and report to the Sr. Director of Marketing Planning and Strategy.

What you'll do:

• Develop strategies to enhance member engagement and reduce churn.
  • Design and lead development of omni-channel marketing strategies to specifically drive member behaviors such as category penetration, omni shopping conversions, increase AOV, etc to improve renewal rates.
  • Collaborate with team and cross-functional partners to ensure alignment, transparency of work and areas of opportunity to cross leverage tactics.
• Work with Marketing Intelligence to identify key audience cohorts to target and leverage insights (behavioral, attitudinal, demographic) and formulate a segmentation strategy within current member base to optimize campaign performance.
• Use innovation and data driven personalization across channels to increase incremental performance and to nurture and retain members.
• Define and own goals, KPIs, budget and forecast for performance.
• Monitor key retention metrics (renewal rates, engagement rates and other 5 star metrics) to track effectiveness of strategies.
• Develop testing strategies (A/B and multivariate tests) in partnership with Marketing Intelligence to continually optimize all areas of the program, including identifying opportunities to better understand our member segments and their lifecycle and behaviors.
  • Present hindsight campaign reporting - ensuring that all share outs include key learnings.
• Partner with Product and Tech teams to run discovery on new and existing functionalities for innovation strategy and testing and share out data requirements for marketing needs while prioritizing initiatives based on business objectives.

What you'll bring:

• 6+ years of retention marketing experience across areas including CRM and marketing channels, customer segmentation, personalization, and promotions in a B2C environment.
• You are organized, disciplined, detailed and agile.
• You possess superior communication skills, flexibility, and grace under pressure.
• You have an analytical mindset with experience using data to identify trends and garner business insights to continually optimize performance.
• You are results-oriented with a track record of delivering on goals.
• You are proactive, tech forward and solutions oriented.
• You have a Bachelor’s Degree; Master’s degree a plus.

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.

Benefits & Perks:

Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer:

Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them