Senior Manager, Marketing Operations
Solink
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Benefits offered by this job
Job summary
Solink in Canada is seeking a Senior Manager, Marketing Operations to scale RevOps, Go-to-Market, and Demand Gen capabilities. You will own data integrity and optimize lead acquisition, bridging marketing, sales, and operations to drive revenue.
The role reports to the CMO, interacts with Head of Revenue Ops, and requires HubSpot and Salesforce expertise, strong analytics, and process improvement mindset. We offer equity, comprehensive benefits, and a fast-paced startup environment.
Qualifications
- Must have strong task prioritization across reporting, operations and projects.
- Deep HubSpot and Salesforce knowledge including architecture, data mapping, workflows and integrations.
- Excellent communication and stakeholder management skills.
- Strong analytical skills to translate data into business insights.
- Proficient in Excel/Google Sheets (pivot, INDEX/MATCH, VLOOKUP, IF, filters).
- Solid understanding of B2B sales, marketing, and customer success ecosystems and tools.
- Attention to detail with ability to see the bigger picture and solve problems strategically.
- Experience with CRM integrations beyond HubSpot; Salesforce experience a strong asset.
- Commitment to continuous improvement and scalable growth in fast-paced environments.
- Background in RevOps or revenue-support roles.
Responsibilities
- Provide regular reporting, analytics, and insights to marketing, sales and leadership.
- Maintain and optimize HubSpot data architecture across teams.
- Own campaign architecture and reporting in Salesforce with HubSpot integrations.
- Support RevTech operations including CRM integrations and data hygiene.
- Act as a go-to resource for dashboards, analytics, and process improvements.
- Collaborate with Demand Gen, Sales Ops and Go-to-Market to optimize lead acquisition.
- Identify inefficiencies and implement improvements to drive performance.
Skills
Education
Tools
Job description
Location: Canada | Eastern or Atlantic Timezone
Department: Revenue Operations
Department Leader: Michael Scott | Chief Marketing Officer (CMO)Type: Permanent | Full-Time
Vacancy Status: This is an active, approved role and we are currently hiring for this position.
At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.
Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.
Trusted by over 30,000 locations across 32+ countries - including brands like McDonald’s and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.
We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started!
The Senior Manager, Marketing Operations is a crucial member of our Revenue Operations (RevOps), Go-to-Market, and Demand Generation teams — responsible for ensuring the smooth operation and scalability of our marketing and lead-generation infrastructure. This person will focus heavily on data integrity, and will work continuously to improve our lead acquisition process to support overall growth. In this role, you’ll play a pivotal part in bridging marketing, sales, and operations to help drive revenue and growth.
Provide regular reporting, analytics, and insights to key business partners across marketing, sales, and leadership — enabling data-driven decisions.
Maintain and optimize the foundations of the HubSpot account, ensuring that marketing, sales, and customer data architecture are robust, scalable, and aligned with business needs.
Own the strategy and execution of Solink’s campaign architecture and reporting in SalesForce, along with integrations with HubSpot to ensure accuracy
Support broader revenue-tech (RevTech) operations — including CRM integration, lead-flow optimization, data hygiene, campaign set-up and tracking, and cross-functional collaboration.
Act as a “go-to” resource for a wide range of requests related to revenue-driving activities — from ad-hoc analytics and dashboards to process improvements and technical implementations.
Collaborate closely with Demand Gen, Sales Ops, and Go-to-Market teams to ensure lead acquisition and distribution processes are efficient, accurate, and optimized for performance.
Identify inefficiencies and areas for improvement across marketing operations, then propose and implement solutions to streamline processes and improve performance.
Must-Have:
Strong ability to prioritize tasks and manage time effectively — able to balance multiple responsibilities across reporting, operations, and project execution.
Deep understanding of HubSpot and Salesforce— including architecture, CRM setup, workflows, data mapping, and integrations.
Strong people and communication skills — capable of managing a team, coordinating across stakeholders, and translating technical/operational issues into clear actions.
Strong analytical skills with the ability to translate data into actionable business insights.
High proficiency in Excel/Google Sheets (ex: pivot tables, INDEX/MATCH, VLOOKUP, IF statements, filters)
A deep understanding of B2B sales, marketing and customer success including process, content and technology; e.g. Marketo, Gong, Hubspot/Salesforce, Outreach/Salesloft, Sales Navigator, Gainsight, etc.
Excellent attention to detail, coupled with the ability to see the bigger picture — identify root causes, articulate challenges clearly, and solve problems strategically.
Familiarity with CRM systems beyond HubSpot — especially Salesforce — and experience with HubSpot-Salesforce sync is a strong asset.
A mindset of continuous improvement: able to proactively seek process improvements, enforce data integrity, and support scalable growth.
Experience working in fast-paced startup or scale-up environments.
Familiarity with marketing automation platforms, ad tech, and analytics tools.
Comfort working cross-functionally across marketing, sales, operations, product, and customer success.
Previous experience in RevOps or revenue support roles.
Bachelor’s degree in Marketing, Data/Analytics, Business Administration or equivalent
5+ years in Marketing Operations, RevOps, Demand Gen, or Marketing Analytics.
Candidates must undergo a criminal records check upon hire;
Be a Canadian Citizen, or eligible to work in Canada;
Be willing to comply with Solink’s own security policies and standards.
We do things the Solink way:
Act with URGENCY – Our customers move fast, so we do too.
Deliver with QUALITY – We sweat the details and hold a high bar.
Win with TEAM – No egos. Just outcomes, built together.
Lead with TRUST – We earn it through clarity, consistency, and care.
These aren’t just words—they shape how we hire, lead, and grow.
We’re not just building tech - we’re building a place where great people do great work.
Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.
Meaningful equity: Every full-time, permanent employee has a stake in our growth.
Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need.
Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.
Candid culture: Clear expectations, honest feedback, and no politics.
Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.
We respect your time and value transparency. Here’s a general idea of what to expect:
Intro call with our Talent Partner: 45 Minutes
Interview with our CMO & VP of Revenue Operations: 60 Minutes
Practical Assessment Interview with our CMO & VP of Revenue Operations: 60 Minutes
References, Offer & Onboarding
The salary range for this role is CAD $152,000 - $180,000 and includes a base salary plus a performance-based variable component. At Solink, we’re committed to a simple and transparent approach to compensation. Pay is determined based on several factors, including your location, experience, job-related skills, and how you demonstrate them throughout the interview process. We make compensation decisions thoughtfully, with a focus on fairness, internal equity, and the impact you’ll have in this role.
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