Senior Manager Marketing Operations

Mount Sinai Medical Center; Florida; Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health benefits

Life insurance

Long-term disability coverage

Retirement plan

Paid time off

Tuition reimbursement

Employee assistance program

Wellness program

On-site housing for select positions

Résumé du poste

Mount Sinai Medical Center is seeking an experienced marketing professional to lead the department’s advertising and brand initiatives. You will manage the full lifecycle of marketing efforts across service lines, coordinating digital, print, TV, radio, outdoor, social media, and other channels with agencies and vendors.

The role requires a bachelor’s degree in a related field and at least seven years of marketing experience, including multi-channel campaigns and vendor relationships.

Qualifications

• Bachelor’s degree required in Marketing, Advertising, Communications, Business Administration, or related field.

Responsabilités

• Maintains the department’s master marketing calendar and oversees execution of campaigns across service lines and organizational initiatives.
• Coordinates campaign deployment across digital, print, TV, radio, outdoor, social media and other channels with schedules, timelines, production deadlines, and vendor deliverables.
• Liaises with advertising agencies, media partners, vendors, photographers, and printers to ensure campaigns are on time and on brand.
• Monitors campaign performance, website activity, patient engagement, and reputation metrics to identify trends and provide recommendations.
• Prepares concise monthly/quarterly reports for marketing leadership highlighting campaigns, KPIs, outcomes, insights, and next steps.
• Represents marketing during physician onboarding and coordinates related activities (bios, photography, listings, site updates).
• Leads physician and service-line photography programs, coordinating coverage, talent, schedules, releases, and asset organization.
• Audits hospital campuses and clinics to ensure messaging materials remain current and compliant with brand standards.
• Maintains visibility into project timelines, identifies risks, and improves processes for efficiency and accountability.
• Works independently, builds relationships with physicians, leaders, vendors to drive initiatives to completion.

Connaissances

Multichannel marketing

Campaign management

Media trafficking

Team leadership

Analytics & reporting

Vendor management

Canva

Adobe Creative Cloud

Digital marketing

Communication

Strategic planning

Formation

Bachelor’s degree in Marketing/Advertising/Communications/Business Administration

Master’s degree preferred

Outils

Canva

Adobe Creative Cloud

Description du poste

As Mount Sinai grows, so does our legacy in high-quality health care.

Since 1949, Mount Sinai Medical Center has remained committed to providing access to its diverse community. In delivering an unmatched level of clinical expertise, our medical center is committed to recruiting and training top healthcare workers from across the country. We offer the latest in advanced medicine, technology, and comfort in 12 facilities across Miami-Dade (including our 674-bed main campus facility) and Monroe Counties, with 38 medical services, including cancer care, 24/7 emergency care, orthopedics, cardiovascular care, and more. Mount Sinai takes pride in being South Florida’s largest private independent not-for-profit hospital, dedicated to continuing the training of the next generation of medical pioneers.

Culture of Caring: The Sinai Way

Our hardworking, tight-knit community of more than 4,000 dedicated employees fosters an environment of care and compassion. Each member plays a vital role in our collective mission to deliver excellent healthcare through innovation, education, and research. At Mount Sinai, we take pride in our achievements, aiming to be a beacon of quality healthcare in South Florida. We welcome all healthcare professionals to join our thriving community and contribute to our pursuit for clinical excellence.

Department:

Job Description Summary:

Mount Sinai Medical Center is seeking an experienced, highly organized marketing professional to serve as the central operational lead for the department’s advertising and brand initiatives. This individual will manage the full lifecycle of marketing efforts across service lines and organizational priorities, from planning, scheduling, and campaign deployment through performance analysis, optimization, and reporting.
The role maintains the department’s master marketing calendar and coordinates campaigns across digital, print, television, radio, outdoor, social media, and other channels. Responsibilities include managing media schedules, trafficking timelines, production deadlines, quality assurance, launch readiness, and relationships with agencies, media partners, photographers, and other vendors. The position also coordinates physician marketing activities, photography initiatives, digital business listings, and brand compliance to ensure marketing efforts are accurate, consistent, and aligned across the organization.

Position Responsibilities

• Maintains the department’s master marketing calendar and oversees the execution of advertising and marketing campaigns across service lines, physician groups, and organizational initiatives.
• Coordinates campaign deployment across digital, print, television, radio, outdoor, social media, and other channels, managing media schedules, trafficking timelines, production deadlines, vendor deliverables, quality assurance, and launch readiness.
• Serves as the primary liaison with advertising agencies, media partners, production vendors, photographers, printers, and other external partners to ensure campaigns and projects are delivered accurately, on time, and in alignment with organizational brand standards.
• Monitors campaign performance, advertising effectiveness, website activity, patient engagement, and reputation management metrics to identify trends and provide recommendations regarding creative, messaging, audience targeting, media allocation, and future campaign strategy.
• Prepares concise monthly and quarterly reports for marketing leadership highlighting active campaigns, key performance indicators, outcomes, insights, opportunities, and recommended next steps.
• Represents the marketing department during physician onboarding and coordinate related marketing activities, including biography development, photography, website profile creation and updates, business listings, and other digital directory needs.
• Leads the organization’s physician and service line photography program by developing coverage plans and coordinating physicians, office managers, clinical leaders, models or talent, photographers, schedules, releases, shot lists, approvals, and asset organization.
• Conducts routine audits of hospital campuses, physician offices, and satellite locations to ensure signage, displays, collateral, and other patient-facing materials remain current, professionally presented, and compliant with organizational brand standards. Coordinates the removal or replacement of outdated, damaged, unauthorized, or inaccurate materials as needed.
• Maintains visibility into active projects and campaign timelines, proactively identify risks and bottlenecks, and implement processes, tracking tools, and reporting practices that improve efficiency, accountability, and execution across the department.
• Works independently with minimal supervision, exercise sound judgment, proactively identify opportunities and potential issues, and build strong working relationships with physicians, operational leaders, clinical teams, vendors, and other stakeholders to drive initiatives through completion.

Qualifications

Education

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field required. Master’s degree preferred.

Experience

• Minimum of seven (7) years of progressively responsible experience in marketing, advertising, campaign operations, media trafficking, integrated marketing, or a related field, including at least three (3) years independently leading complex, multi-channel campaigns and agency or vendor relationships.
• Demonstrated experience coordinating campaigns across digital, print, television, radio, outdoor, social media, and other advertising channels, including media schedules, trafficking timelines, production deadlines, quality assurance, and launch readiness.
• Experience analyzing campaign and digital performance and translating results into clear reports, insights, and recommendations for leadership.
• Proven ability to manage multiple concurrent priorities, work independently with minimal supervision, exercise sound judgment, and collaborate effectively with senior leaders and cross-functional stakeholders.
• Exceptional attention to detail and demonstrated ability to proofread and quality-check marketing materials for accuracy, consistency, brand alignment, and production readiness.
• Working knowledge of Canva and Adobe Creative Cloud, with the ability to make minor design edits, resize or adapt existing creative, and prepare materials for review or trafficking, preferred.
• Healthcare marketing experience, or experience within another complex or highly regulated organization, strongly preferred.
• Experience with physician or provider marketing, digital business listings, and photography or content production preferred.

Benefits:

We believe in the physical and mental well-being of our employees and are committed to offering comprehensive benefits that fit their personal needs:

• Health benefits
• Life insurance
• Long-term disability coverage
• Healthcare spending accounts
• Retirement plan
• Paid time off
• Pet Insurance
• Tuition reimbursement
• Employee assistance program
• Wellness program
• On-site housing for select positions and more!

Degree Requirements:

Certification: