Senior Manager, Marketing Analytics (Remote)

Allbirds; United States; Remote; USD 140,000 - 155,000; Full time

Job summary

A leading sustainable apparel company is seeking a Senior Manager for Marketing Analytics to drive insights and improvements in marketing strategies. This remote role requires a Bachelor's degree and over 8 years of analytics experience, preferably in eCommerce. You will build reports, assess marketing effectiveness, and collaborate across teams to optimize investments. The compensation ranges from $140k to $155k, with comprehensive benefits including health plans and unlimited PTO.

Benefits

Health plans (Medical, Dental, Vision)

401(k) with employer matching

Employee Stock Purchase Plan

Company discount on products

Unlimited PTO

Qualifications

• 8+ years of professional experience in analytics, preferably eCommerce or marketing.
• Experience in managing channel revenue through mix model (MMM).
• Experience with platforms including or similar to Snowflake, Looker, LiftLab, Shopify.

Responsibilities

• Build and own reporting and analysis for all marketing channels.
• Drive methodological improvements for assessing marketing efficiency and ROI.
• Partner with teams to evolve attribution models and ensure accurate tracking.

Skills

Data-driven leadership

Advanced SQL knowledge

Analytical thinking

Education

Bachelor’s degree in statistics, mathematics, or related field

Tools

Looker

Google Sheets

Snowflake

Job description

Overview

Senior Manager, Marketing Analytics (Remote)

Performance Marketing Team | Reports to Director, Growth

As Allbirds grows, so does the complexity of our marketing. We need a data-driven leader who can build reports that bring clarity, own forecasts that guide our decisions, and drive business results through actionable insight. This role will help us evolve how we measure impact, optimize investments, and unlock smarter, more sustainable growth across every channel.

What You'll Do

• Build and own reporting and analysis for all marketing channels and campaigns through common tools (Looker, Amplitude, Google Sheets).
• Drive methodological improvements for existing and new solutions to assess marketing efficiency, ROI and CAC, including MMM, MTA, Customer LTV and churn analyses.
• Partner with external and internal teams to evolve attribution models and ensure accurate tracking of marketing touchpoints. Collaborate with the Data Analytics team to set up partner data ingestion and ensure data integrity for automated reporting.
• Draft hypotheses and design test structures (A/B, incrementality) to identify opportunities for scale and efficiency, directly contributing to overall growth.
• Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV).

What We're Looking For

• Bachelor’s degree in statistics, mathematics, science, computer science, business analytics or related quantitative focus.
• 8+ years of professional experience in analytics with a preference for eCommerce or marketing.
• Advanced knowledge of SQL.
• Experience managing channel revenue through mix model (MMM).
• Experience working with platforms including or similar to Snowflake, Looker, LiftLab, Shopify.

What We Offer

• Remote with preference for PST working hours. You must live in one of the following states: Arizona, California, Colorado, Connecticut, DC, Georgia, Illinois, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Utah, Washington.
• Pay range for this role: $140k - $155k. Relocation is not available. Allbirds evaluates pay rates based on market rates, job level, location, skills, experience and peer compensation.
• Benefits include health plans (Medical, Dental, Vision), 401(k) with employer matching, Employee Stock Purchase Plan, life insurance, disability coverage, flexible saving programs, and more. Benefits eligibility varies by role and length of employment.
• Unlimited PTO for full-time roles, plus parental leave, volunteering, leave options, and other wellbeing programs.
• Company discount on products and other perks.

Work Environment

Work takes place in a remote setting with expectations to communicate effectively with a diverse audience, and to manage time across time zones as needed. Physical requirements are typical for an office/remote role, including computer work and occasional light lifting.

Diversity

Allbirds is an equal opportunity employer. We prohibit unlawful discrimination based on race, color, religion, sex, gender identity, marital or veteran status, age, national origin, disability, medical condition, genetic information, sexual orientation, pregnancy, or any other characteristic protected by law.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Retail Apparel and Fashion