Senior Manager, Marketing Analytics - Immunology

AbbVie Inc.; Illinois; On-site; USD 140,000 - 200,000; Full time

Job summary

AbbVie Inc. is seeking a strong analytics leader to support the Dermatology launch of RINVOQ, driving insights from national and sub-national data to optimize investments and growth across Vitiligo and Alopecia Areata.

You will work with marketing, forecasting, and cross-functional teams to shape strategic decisions and performance tracking. Ideal candidates have 7+ years in quantitative analysis in pharma, strong analytical and communication skills, and experience with IQVIA/SHS data and ML

Qualifications

• Bachelor’s degree required in marketing/sales/quantitative analysis.
• 7+ years of quantitative analysis of sales and marketing data.
• Pharma/Biotech industry experience is a plus.
• Analytical reasoning, business acumen and problem solving.
• Experience with Analytics/Machine Learning methods.
• Experience with IQVIA/SHS data and pharma data sources.

Responsibilities

• Analyze national and sub-national launch performance and market dynamics.
• Drive launch learning via patient journeys and dynamics.
• Develop promotional investment strategies and ROI analyses.
• Create launch KPIs and manage performance reporting.
• Support brand planning and forecasting with analytical inputs.
• Collaborate across cross-functional partners for integrated analytics.
• Lead external suppliers to leverage data assets and analytics.

Skills

Analytical thinking

Commercial acumen

Machine Learning

Cross-functional collaboration

Project management

Vendor management

Communication

Influencing skills

Education

Bachelor’s Degree

Advanced degree preferred

Tools

IQVIA/SHS Sales Data

Pharma data sources

Analytics software

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

AbbVie’s Dermatology Franchise is seeking a strong analytical candidate to join a high-performing team supporting the new launches of RINVOQ in Vitiligo and Alopecia Areata. RINVOQ, AbbVie’s JAK inhibitor with a proven track record across multiple immunology indications, is now entering the market in these two serious dermatological conditions with significant unmet need. This is a unique opportunity to use analytics to drive early uptake, optimize investment, and accelerate growth across two new launches.

Major Responsibilities:

• Analyze physician, patient, account, and competitive data at national and sub-national levels to track early launch performance, understand uptake and market dynamics in Vitiligo and Alopecia Areata, and identify opportunities and barriers to growth
• Drive the launch learning agenda by analyzing patient journeys, new-to-brand and switch dynamics, treatment patterns, persistence, and competitive response across both new indications – translating findings into actionable insights and tactical adjustments
• Develop fact-based promotional investment strategies and guide investment decisions through marketing mix and business optimization analyses to maximize performance and influence business growth across both new launches
• Develop near‑term launch KPIs and longer‑term ROI measurements, and manage ongoing performance reporting, to inform recommendations that optimize personal and non‑personal promotional channels
• Support brand planning and financial forecasting by providing analytical inputs into the annual plan, long‑range plan, and monthly estimates, ensuring assumptions are updated with actual launch performance; serve as a key conduit to Forecasting
• Understand sub‑national drivers of performance, including differences in dermatologist targeting and customer response across Vitiligo and Alopecia Areata, as well as cross‑brand dynamics within the broader dermatology and RINVOQ portfolio, across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues while meeting key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
• Lead fast‑paced ad‑hoc analytics projects, proactively identifying key business questions on product performance that inform strategic and tactical decision‑making and the brand planning process, integrating multiple stakeholder perspectives
• Effectively work with cross‑functional partners to deliver integrated analytics that reflect the diverse contributions across functions
• Lead contract support and external suppliers to enhance the use of advanced modeling and analytic methods and fully leverage available data assets to produce actionable results

Qualifications

• Bachelor’s Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.
• 7+ years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is a plus.
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
• Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc) is a plus
• Deep hands‑on expertise in current analytical methods & tools (including machine learning)
• Advanced communication and influencing skills
• Advanced agility, project management and prioritization skills
• Advanced vendor management skills
• Proven ability to collaborate effectively and to influence in a matrixed organization
• High motivation, strong work‑ethic and positive attitude while working under tight timelines

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position. Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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