Senior Manager Marketing Analytics & Digital Performance

Sequel Med Tech, LLC; Marlborough, Northern (MA, KY); Hybrid; USD 140,000 - 195,000; Full time

Benefits offered by this job

401k with company match

Health insurance

Flexible PTO

Job summary

Sequel Med Tech is seeking a Senior Manager of Marketing Analytics & Digital Performance to lead measurement and optimization of digital campaigns and overall marketing ROI. You will own marketing dashboards, reporting systems, and cross-functional insights that inform leadership decisions.

The ideal candidate will be data-driven, a clear communicator, and experienced in Salesforce reporting, Tableau, and executive storytelling.

Qualifications

• 7+ years of progressive marketing analytics experience in healthcare/digital spaces.
• Experience supporting commercial-stage products and growth-stage businesses is preferred.
• Diabetes/medical device or digital health exposure a plus.

Responsibilities

• Build and maintain Tableau dashboards for marketing KPIs across funnel stages.
• Validate Salesforce and other data sources for accuracy and reliability.
• Create standardized monthly, quarterly, and campaign-specific reporting templates and dashboards.
• Develop executive-level presentations that translate data into actionable business insights.
• Analyze marketing program effectiveness across paid media, email, SEO, and web channels.

Skills

Marketing analytics

Digital marketing performance

Communication

Executive storytelling

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce reporting

Tableau dashboard development

Excel

Google Analytics

Job description

About Sequel

Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.

Job Overview:

Sequel Med Tech isseekinga strategic, tactical, and data-drivenSeniorManager, Marketing Analytics & Digital Performance to join our marketing team. This role will be instrumental in measuring andoptimizingthe performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems,competitive intelligence efforts,and work closely with cross-functional teams to deliver insightsand recommendationsthat drive better decisions and stronger ROI.

The ideal candidate has a strong background in marketing analytics and digital marketing performance. This person is a clear and concise communicator that cantransform complex data into compelling stories and actionable recommendations for senior leadership.The successful candidate will have deepexpertisein Salesforce reporting, Tableau dashboard development, and executive-level presentations,and be proactive, collaborative, and comfortable operating in a fast-paced environment. Experience within the diabetes, medical device, digitalhealthorbroaderhealthcarespace ispreferred.

Job Responsibilities and Essential Duties:

• Build andmaintainTableaudashboards: Design, implement, and continuously improveTableaudashboards that capture marketing KPIs across awareness, consideration, conversion, and retention stages.Pull, analyze, and integrate data from Salesforce and other relevant data sources to provideaccurate, actionable insights.

• Ensure data accuracy and integrity: Partner cross-functionally and with agency partners tovalidateSalesforce and otherdata sources andmaintainconsistent, reliable data pipelines.

• Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templatesand dashboardstoprovideconsistent insights to stakeholdersand senior leadership.

• Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data into clear business insights, strategic recommendations, and action plans for senior leadership and cross-functional stakeholders.

• Analyze marketing program effectiveness: Measure performance across digital channels (paid media, email, SEO, website) andidentifyoptimization opportunities to improve ROIand business outcomes.

• Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics, analyze test results, and recommend data-driven changes.

• Identifytrends and insights:Provideactionable insights based on consumer behavior, conversion paths, and segmentation analyses.

• Analyze the HCP and PWD journey: Track user paths frominitialawareness through conversion and retention toidentifydrop-off points, engagementopportunitiesand growth opportunities.

• Develop attribution and cohort models: Evaluate marketing impact across touchpoints to understand CAC and channel performance tooptimizefuture media spends.

• Segment user behavior: Analyze HCP and PWD segments by acquisition source, product interaction, or demographics to tailor messaging and campaign strategy.

• Inform campaign and channel strategy: Presentperformance reviews, businessinsightsandrecommendationsto guide budget allocation, creative direction, and media planning.

• Lead competitive intelligence efforts:Identify, evaluate, andmaintaininternal and external sources of competitive intelligence, market trends, and industry developments to keep stakeholders informed and support strategic planning.

• Support strategic initiatives: Provide analytical supportfor brand campaigns, product launches, lifecycle marketing, and partnership programs.

• Drive cross-functional alignment: Act as a liaison between marketing, sales product, and finance to ensure cohesive data-informed decision making.Lead through influence by building strong relationships, aligning stakeholders, and driving execution without direct authority.

Minimum Requirements (Education and Experience):

• Education:Bachelor’s degree in Marketing, Communications, or related field, or equivalent combination of education and experience.

• Experience: 7+ years of progressive marketing analytics experience supporting commercial-stage healthcare products, medical devices, digital health solutions, pharmaceuticals, or consumer packaged goods (CPG) organizations. Experience supporting growth-stage or high-growth businesses is preferred. Diabetes experience is a plus.

Required Knowledge, Skills and Abilities:

• Advancedproficiencyin data analysis, reporting, and visualization tools, including Salesforce reporting and analytics, Tableau dashboard development, Excel, Google Analytics, and related business intelligence platforms, with the ability to interpret complex data and translate findings into actionable business recommendations.

• Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis.

• Ability to break down ambiguous problems, develop hypotheses, and use data tovalidatesolutions that improve marketing efficiency and effectiveness Highly organized, self-motivated, and comfortable navigating ambiguity in a fast-paced startup environment

• Strong written and verbal communication skills; comfortable presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams.

$140,000 - $195,000 a year

Sequel Med Tech provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

At Sequel, we believe that when you thrive, we thrive. That’s why our benefits package is designed to support you from day one. You’ll be automatically enrolled in our 401k plan, featuring a 6% company match and 100% immediate vesting. We’re committed to your well-being and understand the unique needs of employees and families living with diabetes, so we offer capped out-of-pocket insulin costs and GLP-1 coverage across all plans. You’ll have access to a variety of Meritain health insurance plans to suit your needs and can also take advantage of Flexible Spending Accounts (FSAs) or Health Savings Account (HSA). Our comprehensive benefits package includes vision and dental coverage, plus voluntary options such as long-term disability, accident, critical illness, hospital indemnity, and even discounts for pet care. In addition, we provide employer-paid short-term disability and life insurance for extra peace of mind.

We know the importance of taking time to rest and recharge. That’s why Sequel offers flexible PTO, generous paid holidays, and Flex Time options to help you balance work and life when you need it most. Our team enjoys a culture built on hard work, fun, and genuine support. At Sequel, you’re not just starting a job, you’re building a rewarding career and a brighter future. Join us, and let’s thrive together!

Environmental/Safety/Physical Work Conditions

Ensures environmental consciousness and safe practices are exhibited in decisions

Use of computer and telephone equipment and other related office accessories/devices to complete assignments

May work extended hours during peak business cycles

Physical requirements such as lifting specific weights

Some travelling is expected