Regional Business Leader - New England

Sequel Med Tech, LLC

Manchester (NH)

On-site

USD 230,000 - 270,000

Full time

3 days ago

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Benefits offered by this job

Comprehensive benefits package

PTO

Vehicle reimbursement program through

Career growth opportunities

Flexible PTO

Job summary

Sequel Med Tech, LLC in Manchester, NH, seeks a Senior Regional Business Leader to build and coach a field team launching the twiist AID system and future products. You will lead Territory Business Leaders and Clinical Diabetes Specialists, partnering with sales leadership to align field needs with market dynamics and ensure a successful commercial launch.

This role requires up to 80% travel within the defined territory and occasional national travel for conferences and training.

Qualifications

8+ years field sales experience with at least 5 years in diabetes or endocrinology.
4+ years sales leadership experience managing field teams.
Experience launching medical devices or insulin delivery products.
Proven track record of meeting sales targets.

Responsibilities

Build and coach a high-performing field team.
Deliver the commercial launch strategy with clear sales direction.
Plan business development, target customers and prioritize accounts.
Ensure strong clinical knowledge of diabetes and insulin therapy.
Drive sales attainment and provide product training support.
Collaborate cross-functionally to enhance customer experience.
Conduct field visits and provide coaching feedback.
Develop team skills in product knowledge, selling, analytics, and compliance.
Manage assigned budgets for ROI.
Foster relationships with healthcare professionals and influencers.
Ensure field activities comply with regulations.
Mentor new and junior RBLs; lead national projects and area calls.

Skills

Field sales leadership

Territory management

Team mentorship

Strategic planning

Relationship building

Communication skills

Education

Bachelor's degree or equivalent

Job description

About Sequel

Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.

Job Overview

As the Regional Business Leader (RBL), you will be accountable for building, developing and coaching a field team to successfully launch a new innovative insulin pump and future Sequel products. The RBL will be responsible for all commercial field-related activities and achieving company goals in their region. Your team will consist of both Territory Business Leaders focused on product promotion and Clinical Diabetes Specialists supporting product education and training. Partnering cross-functionally with internal stakeholders and sales leadership to align field needs and market dynamics will be pivotal for this role.

This role will require up to 80% travel within the defined territory, with occasional national travel for conferences, trainings and team meetings. Candidates are required to live within the defined territory.

Job Responsibilities and Essential Duties

Build and cultivate an empowered team culture that enables high performance and collaboration.
Ensure a successful execution of the commercial launch strategy by providing clear sales direction and impactful coaching.
Facilitate effective business planning, customer targeting and account prioritization in support of national goals and integration of territory goals.
Empower the field team to deliver impactful conversations by ensuring a high level of clinical acumen regarding diabetes and insulin therapy.
Consistently contribute to company objectives by meeting/exceeding sales goals and providing excellent product training support.
Partner cross functionally to deliver a positive customer experience with Sequel products and support the growth of the company.
Conduct regular field visits and provide consistent and timely coaching feedback based on observations of customer interactions and overall performance.
Coach team on skill development (i.e. product knowledge, competitive product knowledge, selling skills, technical skills, product training techniques, business acumen, use of analytics, building relationships, compliance).
Plan and manage the assigned operational budgets with a focus on appropriate return on investment.
Foster strong relationships with key healthcare professionals, opinion leaders, and influencers in the diabetes space to drive product adoption.
Ensure that all field activities and strategies comply with industry regulations, company policies, and ethical standards.

In addition to the above, the Senior Regional Business Leader will do the following:

Mentor new and junior RBL’s.
Lead national projects and initiatives.
Lead area team calls and meetings.

Minimum Requirements (Education and Experience)

Bachelors degree preferred, or equivalent work experience.
8+ years field sales experience with a minimum of 5 years of related industry sales experience in one or more of the following areas: diabetes, endocrinology, insulin infusion pumps, and managed care.
Demonstrated history of success leading a field sales team preferred.
4+ years sales leadership experience
Demonstrated history of success leading a field sales team preferred

Required Knowledge, Skills and Abilities

Experience recruiting and developing team members
Experience leading sales teams to launch and deliver products
Experience in developing strategic business plans with specific, measurable, action-oriented objectives
Demonstrated relationships with Endocrinologists strongly preferred.
Previous sales award recipient due to strong sales performance (i.e. President’s Club, Rookie of the Year).
Strong data analysis, evaluation and problem-solving skills.
Knowledge of Diabetes products and therapies.
Candidate must live within the assigned geography
Excellent communication and presentation skills
Ability to function in a fast-paced start-up environment
Valid driver’s license required.
Ability to carry and transport professional sales samples and literature.
Ability to travel within defined territory as necessary, which may include overnight travel. Majority of time will be spent with team in market.
Additional requirements for the Senior Regional Business Leader role:
Multiple years of consecutive sales success
Recognition for outstanding leadership contribution

$230,000 - $270,000 a year

The total compensation package for this position, inclusive of base salary and incentive compensation target, is $230 – 270K annually (based on the achievement of goals). Base pay varies based on job-related knowledge, skills, and experience. Sequel offers a comprehensive benefits package, PTO, a vehicle reimbursement program through Motus, and significant opportunities for career growth and advancement.

Equal Employment Opportunity

Sequel Med Tech provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Benefits