Senior Manager, Marketing Analytics

Optimizely; Nashua (NH); On-site; USD 110,000 - 150,000; Full time

Job summary

Optimizely is seeking a Senior Manager, Pipeline Analytics to enhance the efficiency of their SDR and Marketing teams. This role involves leading team strategy, optimizing processes, ensuring accountability, and collaborating across functions to drive successful outcomes. Ideal candidates will have significant experience in Marketing Operations within a SaaS environment, alongside proven leadership and communication skills.

Qualifications

• 5+ years of professional experience.
• 3+ years of experience in Marketing Ops/RevOps at a SaaS company.
• 2+ years of management experience.

Responsibilities

• Drive quarterly initiatives to improve Marketing efficiency and performance.
• Establish partnerships with senior leadership for accountability in metrics.
• Design and implement scalable processes across the Lead lifecycle.

Skills

Project Management

Problem Solving

Transparent Communication

Continuous Improvement

Education

Bachelor's degree or equivalent experience

Tools

Marketo

Outreach

Salesforce

6sense

Job description

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Optimizely is seeking an experienced Senior Manager, Pipeline Analytics to join our Field Operations team. This role will be critical to helping optimize, run and reinvent the day-to-day operations of our SDR and Marketing teams.

This position will be responsible for leading a team, providing best in class insights, designing solutions and working cross-functionally to implement process and change within the organization.

Job Responsibilities

• Operational Strategy & Execution: Drive quarterly initiatives which improve the Marketing team’s efficiency, scalability, and performance. This includes pipeline / channel analysis, SDR Book of Business design, and headcount planning.
• Field Engagement: Establish Partnership with SVP of Demand Generation along with Marketing / SDR Leadership globally to ensure accountability within the Marketing department to focus on the right metrics and improve KPIs.
• Marketing Reporting / Analytics / Forecasting: Establish Monthly, quarterly, annual reporting packages to serve each level of SDR & Sales Region / Product with key insights needed to run their department. Help manage pipeline forecasting strategy to highlight key insights in current pipeline views.
• Process Optimization: Design and implement scalable processes across the Lead lifecycle to improve consistency and impact across SDR and Marketing team activities
• Systems & Tool Strategy: Oversee Marketing tooling Roadmaps (e.g., Marketo, Outreach, 6sense, Salesforce, etc) in partnership with Business Systems and IT Teams; ensure systems are configured to support team workflows and business goals.
• Cross-Functional Collaboration: Act as a strategic partner to Customer Success, Sales, Product, Finance and IT teams to align initiatives and streamline customer experiences.
• Team Leadership: Manage and grow a high-performing Field Marketing Ops team; provide mentorship, career development, and clear performance expectations.
• Optimizely Product: Maintain your own current functional knowledge and technical knowledge of our platform.

Knowledge and Experience

• 5+ Years of professional experience
• 3+ Years of experience of Marketing Ops/ RevOps at a SaaS company experience
• 2+ Years of Management Experience
• Bachelor’s degree or related educational degree or certificates
• Strong background in project management
• Ability to work in a fast-paced and ever-changing environment.
• Mindset of continuous improvement, self, systems, processes
• Ability to identify work that supports company objectives and maintain focus on business outcomes.
• Honesty when things go wrong (they will), and a plan to prevent the same thing from happening again.
• Problem solving mindset (we don’t look to blame, but to prevent future mistakes)
• You create your own experiments to find solutions or answer questions, or you do research to find answers.
• Transparent communication: status of work in flight, creating documentation of current state, educational tidbit sharing.
• Maintain intellectual and emotional curiosity.
• Self-managed work/personal life balance
• Diplomacy, negotiation, and development of complex relationships
• You teach yourself new skills and systems.

Education

Bachelor's degree or equivalent experience