Senior Manager Marketing Analytics

Reynolds Consumer Products; Lake Forest (IL); On-site; USD 128,000 - 185,000; Full time

Job summary

Reynolds Consumer Products is seeking a Senior Manager, Marketing Analytics to join our Corporate Headquarters in Lake Forest, IL. You will partner with brand teams and cross-functional leaders to translate data into actionable recommendations that maximize marketing ROI and guide annual plans.

You will lead advanced analytics including Marketing Mix modeling, forecasting, and scenario planning, and you will turn complex results into clear narratives for senior stakeholders, influencing

Qualifications

• Bachelor's degree in business analytics, marketing or quantitative field.
• 8+ years of experience in CP G marketing analytics or related analytics.

Responsibilities

• Identify, synthesize, and deliver high-impact marketing analytics insights for brand teams.
• Lead Marketing Mix, Forecasting, and scenario planning to improve ROI.
• Translate findings into clear senior-level recommendations and actions.
• Collaborate with cross-functional partners to drive data-driven decisions and growth.

Skills

Marketing analytics

Marketing Mix modeling

Forecasting

Scenario planning

Data storytelling

Executive communication

Stakeholder management

Education

Bachelor's degree in analytics or related field

8+ years CP G marketing analytics

Tools

Circana data

Nielsen data

Excel

PowerPoint

Word

Job description

Overview

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities!

We currently have an opportunity for a Senior Manager, Marketing Analytics at our Corporate Headquarters in Lake Forest, IL.

Responsibilities

The Senior Manager, Marketing Analytics will serve as a strategic analytics consultant and thought partner to cross-functional business leaders, helping maximize business performance through advanced analytical methods, marketplace expertise, and compelling, insight-driven storytelling. This role will translate complex data, models, and business questions into clear narratives and actionable recommendations that inform brand strategy. The Senior Manager will be directly responsible for delivering insights on the return of Marketing investments, simulating investment scenarios based on changes to Marketing budgets, and guiding brand teams through monthly updates as budgets evolve throughout the year. As part of this process, they will play a leadership role in shaping annual Marketing plans with each brand through data-driven analysis of Marketing ROI, business drivers, and growth opportunities.

This role reports directly to the Director of Analytics and will be an integral member of the brand teams, expected to influence decision-making, elevate analytical thinking, and communicate insights with clarity to business stakeholders and senior leaders.

You Will Have the Opportunity to Make Great Things Happen!

Analytics Strategy & Insights

• Lead efforts to identify, synthesize, and deliver high-impact marketing analytics insights for the RCP brand teams as part of a broader Insights and Analytics Team.
• Serve as a consultative partner to business teams by framing ambiguous business issues, defining learning agendas, identifying knowledge gaps, and shaping analytical approaches that support strategic decisions.
• Lead the application of analytic insights by addressing critical business issues in the areas of Marketing Mix, Forecasting, and Media targeting and execution.
• Translate research data, model outputs, and marketplace signals into persuasive stories that clearly communicate what happened, why it happened, and what actions the business should take to drive growth.

Marketing & Business Performance

• Provide strategic guidance on how to improve ROI across media and marketing investments, including scenario planning, optimization recommendations, and clear communication of trade-offs.
• Collaborate with Category Management, Insights, Sales, Finance, and Analytics partners to increase KPI measurement adoption and build stronger organizational knowledge around data-driven decision-making.

External Partnerships & Data

• Manage relationships with key internal and external data suppliers, vendors, and agency partners to ensure effective data collection, measurement design, model interpretation, and application of quantitative information.

Organizational Culture

• Foster diversity and inclusion as part of our larger organizational efforts.

You Will Love It Here If…

• You listen, learn, and evolve
• You thrive in a fast-paced environment
• You put safety first, always
• You are passionate about collaboration, teamwork, and achieving shared goals
• You believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace
• You are committed to improving our impact on local communities and creating positive experiences

Qualifications

Education/Experience

Required

• Bachelor’s degree with a concentration in business analytics, marketing and/or a quantitative field such as Mathematics, Statistics or Economics.
• 8+ years of experience in CPG marketing analytics, consulting, or a related analytics discipline, with strong knowledge of quantitative analysis, econometric modeling, and business application of advanced analytics.

Knowledge/Skills/Abilities

• Significant experience leading a broad range of analytical methodologies and techniques, including Marketing Mix modeling, Forecasting, Price & Promotion modeling, scenario planning, and driver-based business diagnostics.
• In-depth knowledge of the analytic process related to Marketing Mix analyses, including partnering with vendors and agencies on data collection, modeling, results interpretation, and translating findings into senior-level recommendations.
• Strong knowledge of CPG Retail Measurement databases (such as Circana and/or Nielsen) and how to facilitate using these data sources in quantitative analysis to develop insights.
• Robust knowledge of a variety of Marketing tactics such as both linear and digital media, Trade, Shopper Marketing and Consumer Promotions.
• Demonstrated ability to apply analytical methods to business processes such as media planning, business forecasting, demand planning, price and promotion decisions, new product growth initiatives, and Shopper Marketing, while clearly communicating implications and recommended actions.
• Strong consulting toolkit, including executive presence, structured problem solving, stakeholder management, hypothesis-driven analysis, and the ability to build clear, compelling stories from complex data.
• Comfort with Microsoft Office - PowerPoint, Excel and Word.

Competencies

• Business Insight – Applies commercial and marketplace knowledge to develop strategies that improve customer and business performance.
• Strategic Mindset – Anticipates future opportunities and aligns customer initiatives with long-term business objectives.
• Decision Quality – Makes timely, data-informed decisions that balance customer needs with organizational priorities.
• Collaborates – Builds strong partnerships across functions to achieve shared business goals and improve execution.
• Drives Results – Consistently delivers measurable outcomes through disciplined execution and accountability.
• Communicates Effectively – Clearly conveys complex business insights and influences stakeholders across all organizational levels.

Want to know more? Check out our website or connect with us on LinkedIn!

Not a good fit but know someone who is?

RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.

Posted Salary Range

USD $127,700.00 - USD $185,150.00 /A

Bonus Eligibility

Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.