Senior Manager, Marketing

181 SEI Global Services, Inc.; Oaks (PA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Healthcare

401(k) match

Education assistance

Commuter benefits

Up to 11 paid holidays/year

PTO

Parental leave

Back-up childcare

Volunteer days

Stock purchase plan

Investment options

Employee networks

Job summary

SEI Global Services, Inc. is seeking a Senior Marketing Manager to lead the Stratos marketing strategy and execution.

You will partner with business and sales leaders to drive awareness, engagement, and revenue growth across Stratos, leveraging data analytics to optimize campaigns and content across digital and traditional channels. The ideal candidate has 10+ years in strategic marketing, deep digital capabilities, and a track record of scaling marketing programs in financial services.

Qualifications

• Minimum of 10 years of relevant experience in marketing.
• Proven success leading complex marketing programs driving growth.
• In-depth knowledge of digital marketing technologies and trends.
• Strong understanding of SEI's business objectives and market landscape.
• Ability to influence and build strategic relationships across all levels.

Responsibilities

• Design, lead, and innovate marketing strategies to attract advisors and end-clients to Stratos.
• Oversee multiple mid-to-large-scale programs aligned with growth objectives.
• Operate with a digital-first content journey to move prospects through the sales pipeline.
• Identify compelling thought leadership topics aligned with business strategy.
• Build cross-functional partnerships and drafts for presentations, literature, email campaigns, and website content.
• Use data and metrics to refine initiatives with a launch-test-learn-optimise mindset.
• Fully leverage the marketing tech stack to amplify efforts.
• Translate complex materials into clear, digestible content.

Skills

Strategic marketing

Digital marketing

Content marketing

Analytics

Tools

Salesforce

Job description

Job Description

SEI is seeking to hire a Senior Marketing Manager to join the Marketing team in our Asset Management division. You will be responsible for developing, implementing, and continuously advancing the marketing strategy for Stratos, powered by SEI. You will embody a multifaceted skill set and an unmatched proficiency in multiple specialized marketing disciplines. You have an extensive track record of success in orchestrating complex, mid-to-large-scale marketing initiatives within a dynamic and competitive landscape. You're a strategic thinker who not only leads from the forefront but also possesses the mentorship capabilities to nurture and elevate the talents of junior team members. The ideal candidate will have a profound understanding of SEI's business nuances and overarching organizational goals, coupled with a relentless drive for innovation and excellence in crafting marketing solutions. In this pivotal role you'll be a key driver in shaping the trajectory of Stratos, powered by SEI, growth—organic, recruited, and acquired—through the strategic orchestration of marketing endeavors including opportunistic campaigns, programs, and thought leadership that help position Stratos as a premier destination for financial advisors, leveraging data and analytics to drive awareness and growth. You will collaborate with Business and Sales leaders as well as subject matter experts across the organization to inform and direct the marketing strategy, and you will apply data-driven marketing tactics to drive awareness and engagement. This role reports to the Segment Marketing leader and is a member of the Segment Marketing Leadership Team.

What you will do:

• Design, lead, and innovate marketing strategies that attract new advisors and end-clients to the Stratos ecosystem, bolster the adoption of SEI’s investment products across the Stratos advisor base, and increase revenue growth across the Stratos business lines.


• Oversee multiple mid-to-large-scale, complex programs aligned with SEI's growth objectives tied to the Stratos business.


• Operate with a digital-first approach, mapping a content journey that helps move prospects through the sales pipeline—and keeps clients engaged.


• Identify compelling thought leadership topics that align with the business strategy.


• Build cross-functional partnerships with the Stratos leadership, relationship management, and sales teams, drafting and developing presentations, digital and traditional literature, email campaigns, and website content that embrace the mind-of-the-buyer.


• Use data and key metrics to refine key initiatives, embracing a “launch, test, learn, optimize” mindset.


• Fully leverage the marketing tech stack to utilize tools and resources that amplify marketing efforts.


• Help translate and transform sophisticated in-depth materials into clear and digestible content.


• Contribute strategic ideas and themes that support the sales channel’s initiatives and help drive brand awareness.


• Foster strong internal relationships to ensure all internal resources are leveraged and optimized, as well as collaborate with SEI’s Global Capabilities Center (GCC) and third-party marketing agencies to build an optimal operating model that can support content production at scale.


• Collaborate with the in-house Creative team to explore visual approaches that break the mold and elevate the content and campaigns.


• Utilize public relations, social media, and internal communications to amplify the channel strategy.


• Be knowledgeable on current market trends, the competitive landscape, and target markets.


• Work with Compliance to navigate the approval process.


• Partner with data analysts to institute a measurement framework based on goals and KPIs for campaigns, launches, and collateral.

What we need from you:

• Minimum of 10 years of relevant experience with proven expertise in multiple specialized marketing disciplines.


• Demonstrated success in leading and delivering complex, impactful marketing programs that drive significant business growth.


• In-depth knowledge of current digital marketing technologies and trends.


• Exceptional understanding of SEI's business, organizational objectives, and the competitive landscape.


• Proven ability to influence and build strategic relationships across all levels of the organization.


• Experience, or willingness to learn, building marketing campaigns in a CRM, such as Salesforce.


• Strong analytical and strategic thinking skills.


• Project management expertise.


• Excellent leadership, communication, and collaboration capabilities across multiple levels of the organization.

What we would like from you:

• Experience working in a financial services or similar industry.


• Proficiency in data analysis and leveraging insights to drive marketing strategies.


• Track record of negotiating change and driving innovation within the marketing function.


• Experience as a key advisor to functional leadership, contributing to departmental and organizational success.


• Bachelor’s degree in communications, marketing, business, English or a related field.

SEI’s competitive advantage:

To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive care for your physical and mental well-being, a strong retirement plan, tuition reimbursement, support for working parents and flexible Paid Time Off (PTO) so you can relax, recharge and be there for the people you care about.

• healthcare (medical, dental, vision, prescription, wellness, EAP, FSA)


• life and disability insurance (premiums paid for base coverage)


• 401(k) match


• education assistance


• commuter benefits


• up to 11 paid holidays/year


• 21 days PTO/year pro-rated for new hires which increases over time


• paid parental leave


• back-up childcare arrangements


• paid volunteer days


• a discounted stock purchase plan


• investment options


• access to thriving employee networks and more

We are a technology and asset management company delivering on our promise of building brave futures (SM)—for our clients, our communities, and ourselves.

Come build your brave future at SEI.

The position title reflected in this job description is aligned with SEI's current internal job architecture. As part of SEI's role and career framework, internal job titles may not directly correspond to external market titles and may differ from titles previously assigned during an employee's tenure or at the time of hire.

SEI is an Equal Opportunity Employer and so much more… After over 50 years in business, SEI remains a leading global provider of investment processing, investment management, and investment operations solutions. Reflecting our experience within financial services and financial technology our offices encompass an open floor plan and numerous art installations designed to encourage innovation and creativity in our workforce. We recognize that our people are our most valuable asset and that a healthy, happy, and motivated workforce is key to our continued growth.

At SEI, we’re (literally) invested in your success. We offer our employees paid parental leave, back-up childcare arrangements, paid volunteer days, education assistance and access to thriving employee networks.

SEI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

AI Acceptable Use in the application and interview process: SEI acknowledges the growing integration of artificial intelligence (AI) tools into individuals’ personal and professional lives. If you intend to incorporate the use of any AI tools at any stage of the application and/or interview process, please ensure you have reviewed and adhere to our AI use guidelines. We are global provider of technology, operations, and asset management services for the financial services industry. We tailor our solutions to help clients make effective use of their capital—whether that’s money, time, or talent—so they can grow and better serve their clients.

At SEI, we’re committed to fostering an inclusive workplace where everyone has the same opportunities to grow, develop, and succeed.