Senior Manager Loyalty/Rewards Operations

BAT Denmark A/S; Winston-Salem (NC); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

401(k) plan

Health insurance

Tuition reimbursement

Life insurance

On-site fitness centers

Volunteer service opportunities

Job summary

British American Tobacco in Winston-Salem, NC is seeking a Senior Manager Loyalty/Rewards Operations to lead the rewards program strategy, catalogue management, redemption codes, and Loyalty+/Campaigns. You will partner with Consumer Experience and Brand Marketing to shape rewards capabilities and oversee provider administration.

The role requires prior experience managing large manufacturer rewards programs with integration across packaging, web/app and external partnerships, and strong

Qualifications

• 5+ years of experience in rewards product administration and digital marketing or related fields.
• Regulated industry experience is preferred.
• Demonstrated ability to connect platform decisions to marketing strategy, CX workflows, consumer engagement, and operational outcomes.
• Experience in driving execution and offering seasoned product management/administration.
• Strong industry/channel knowledge and experience.
• Excels in a fast-paced environment while holding self/others accountable.
• Collaborative with a diverse range of internal/external stakeholders.
• Seeks diversity of thought, fosters an inclusive environment, and strives to make others better.
• Prior experience managing service providers and external partnerships.
• Familiarity with Adobe martech stack is preferred.

Responsibilities

• Rewards consultation and campaign planning guidance
• Administration of rewards service providers
• Financial management of brand rewards programs
• Rewards catalogue options
• Rewards redemption code administration
• Loyalty+/Campaign management
• Accountable for DCE operating performance, optimization, and overall product/service quality

Skills

Rewards product administration

Digital marketing

Stakeholder management

Communication

Tools

Adobe martech stack

Job description

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Senior Manager Loyalty/Rewards Operations

Date: Sep 17, 2026

Location: Winston-Salem, NC, US

Company: British American Tobacco

Reynolds American is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey. Tomorrow can’t wait, let’s shape it together!

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Loyalty/Rewards Operations in Winston-Salem, NC.

Consumer Experience is seeking a passionate business professional to join the Digital Operations team responsible for product ownership of the Company’s state-of-the-art brand rewards programs, including management of the rewards catalogue, redemption codes, Loyalty+/Campaigns, enhancements, financials, and affiliated provider administration.

Positioned within the digital operations team, the role also serves as a subject matter expert providing rewards consultation and planning guidance to all parties in Consumer Experience and Brand Marketing. As new opportunities arise for rewards capability enhancements or new technical components, the product owner is responsible for briefing the Digital Commercial Development team for production within the environment to ensure potential application across all brand rewards programs.

The role requires prior experience overseeing large manufacturer rewards programs that feature touchpoints ranging from packaging, proprietary web/app, and external digital partnerships. Emphasis is placed on the ability to cultivate relationships, diversity of thought, driving execution, and product administration.

Your key responsibilities will include:

• Rewards consultation and campaign planning guidance
• Administration of rewards service providers
• Financial management of brand rewards programs
• Rewards catalogue options
• Rewards redemption code administration
• Loyalty+/Campaign management
• Accountable for DCE operating performance, optimization, and overall product/service quality

What are we looking for?

• 5+ years of experience in rewards product administration and digital marketing or related fields.
• Regulated industry experience is preferred.
• Demonstrated ability to connect platform decisions to marketing strategy, CX workflows, consumer engagement, and operational outcomes.
• Experience in driving execution and offering seasoned product management/administration
• Strong industry/channel knowledge and experience
• Excels in a fast-paced environment while holding self/others accountable
• Collaborative with a diverse range of internal/external stakeholders
• Seeks diversity of thought, fosters an inclusive environment, and strives to make others better
• Familiarity with Adobe martech stack is preferred
• Prior experience managing service providers and external partnerships
• Strong communication, collaboration, credibility, and influencing skills

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

BELONGING, ACHIEVING, TOGETHER

Collaboration and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues is what makes us stronger and best prepared to meet our business goals.

SALARY AND BENEFITS OVERVIEW

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
• Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
• Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
• Paid Parental Leave + temporary reduced work schedule opportunity
• Short-Term Disability Leave
• Long-Term Disability Leave
• Jury Duty Leave
• Military Leave
• Released Time for Children’s Education
• Community Outreach Leave
• Other paid leave benefits, as required by state or local law
• Your journey with us is not limited by boundaries; it is propelled by your aspirations. Join us at Reynolds American and become a part of an environment that thrives on internal advancement, where your career progression is not just a statement – it is a reality, we are eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You will have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers.We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion,sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other status protected by law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [e-mail] .