Senior Manager, Integrated Paid Media Strategy

THE CHARLES GROUP; New York (NY); Remote; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a hybrid media strategist to lead integrated paid media strategies across various channels. In this dynamic role, you'll manage the full media lifecycle, from insights and planning to execution and reporting, while collaborating with cross-functional teams. Your expertise in audience segmentation and media analytics will drive campaign success, ensuring alignment with client objectives and KPIs. This is an exciting opportunity for a passionate leader to make a significant impact in a fast-paced environment, all while working remotely and maintaining East Coast hours.

Qualifications

• 7-10 years in paid media strategy and performance marketing.
• Expertise in major media platforms and analytics.

Responsibilities

• Lead client relationships and translate objectives into media strategies.
• Oversee media planning and ensure campaign optimization.

Skills

Paid Media Strategy

Client Leadership

Campaign Optimization

Media Analytics

Communication Skills

Tools

Google Ads

Meta

LinkedIn

TikTok

Google Data Studio

Tableau

GWI

Nielsen

Comscore

Job description

Senior Manager, Integrated Paid Media Strategy

We're looking for a hybrid media strategist and performance leader with deep channel expertise, strategic vision, and polished client communication skills. You’ll own the full media lifecycle: from insights and planning to execution, optimization, and reporting—while acting as a senior, client-facing partner across retail, CPG, and real estate sectors.

You have a passion for connecting audiences to content through smart, efficient media buying. You think holistically—integrating paid search, social, programmatic, and emerging channels—and you thrive on turning data into strategy and strategy into results.

Responsibilities

Client Leadership & Strategy

• Serve as the lead point of contact for key clients, translating their business objectives into actionable media strategies.
• Own the development and presentation of media plans, strategic frameworks, and performance reports.
• Articulate the "why" behind the media—bringing clients along in the process and aligning stakeholders around KPIs and outcomes.
• Build integrated paid media strategies across social, search, programmatic, and emerging platforms.
• Use tools such as GWI, Nielsen, or Comscore to inform audience-first planning.
• Partner with analytics and research teams to distill insights into actionable recommendations.

Campaign Execution & Optimization

• Oversee tactical media planning, setup, and management across platforms (Meta, Google Ads, LinkedIn, TikTok, etc.).
• Ensure campaigns are optimized for performance and aligned to KPIs such as CPA, ROAS, engagement, and lead generation.

Cross-Functional & Team Collaboration

• Collaborate with creative, content, and analytics teams to ensure campaigns are insight-driven and exceptionally executed.
• Mentor junior media team members and foster a culture of accountability and innovation.

Reporting & Measurement

• Build clear, compelling reports and dashboards using tools like Google Data Studio or Tableau.
• Present results to both internal and external stakeholders with a focus on business impact and strategic implications.

Qualifications

• 7–10 years of experience in paid media strategy, planning, and performance marketing; agency experience preferred.
• Proven track record of client leadership and campaign success across multiple verticals.
• Expertise with Meta, Google Ads, LinkedIn, and other major media platforms.
• Fluent in media analytics, audience segmentation, A/B testing, and measurement frameworks.
• Strong presentation and communication skills with executive-level polish.
• Familiarity with advanced planning tools (GWI, Nielsen, Kantar, Comscore).
• A collaborative leader who thrives in fast-paced, cross-functional environments.

This is a REMOTE role - All candidates must be comfortable working East Coast hours

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Strategy/Planning, and Advertising
• Industries: Advertising Services