Senior Manager, Integrated Marketing & Social Strategy

Maesa; New York (NY); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Hybrid office setup

Paid time off

Paid leave options

Job summary

Maesa, a next-gen beauty company, is seeking a Senior Manager, Integrated Marketing in NYC to lead social, influencer, and digital programs that build brand equity and drive growth. You will partner with Brand Marketing and cross-functional teams to translate objectives into integrated campaigns across social, paid, earned, and owned channels.

The ideal candidate combines strategic leadership with hands-on execution, deep beauty knowledge, and a talent for turning insights into compelling

Qualifications

• 6–9+ years of experience in social media and influencer marketing.
• Proven ability to lead integrated social and influencer strategies.
• Strong understanding of social platforms and creator ecosystems.
• Experience managing paid social campaigns and cross-channel integration.

Responsibilities

• Develop and lead integrated social and influencer strategies across paid, earned, and owned channels.
• Partner with Brand Marketing and cross-functional teams to align campaigns with brand objectives.
• Establish KPIs, measure performance, and translate data into actionable recommendations.
• Lead creator partnerships and manage external agencies and production partners.

Skills

Social media

Influencer marketing

Integrated marketing

Digital marketing

Analytical

Communication

Project management

Beauty industry knowledge

Creator networks

Tools

Dash Hudson

CreatorIQ

Job description

Maesa, a next-gen beauty company, is seeking a Senior Manager, Integrated Marketing in NYC to lead social, influencer, and digital programs that build brand equity and drive growth. You will partner with Brand Marketing and cross-functional teams to translate objectives into integrated campaigns across social, paid, earned, and owned channels.

The ideal candidate combines strategic leadership with hands-on execution, deep beauty knowledge, and a talent for turning insights into compelling