Senior Manager, Integrated Marketing: Maesa NYC

parfumsworldwide; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Maesa in New York is seeking a Senior Manager, Integrated Marketing to lead full-funnel campaigns for its beauty and fragrance brands from the New York headquarters. The role focuses on integrated execution across channels and surfaces, aligning social, influencer, PR mailers, and in-store displays.

You will own launch strategies and briefs, manage budgets and agencies, and partner with brand leads, creative, and sales to keep messaging and shelf synchronization, while turning results into next

Qualifications

• Marketers with substantial integrated campaign experience in beauty, fragrance, or CPG, comfortable owning plans end to end, managing agencies, and defending budgets with performance data.

Responsibilities

• The Senior Manager builds and executes campaign architectures across brands: launch strategies and briefs, channel planning spanning social, influencer, retail media, and in-store, agency and budget management, and post-mortems that turn results into the next brief.
• The role partners with brand leads, creative, and sales to keep message and shelf synchronized.

Job description

Full-Time

Maesa is hiring a Senior Manager, Integrated Marketing at its New York headquarters to run full-funnel campaigns for the incubator's beauty and fragrance brands. Integrated is the operative word: a mass-retail fragrance launch has to land simultaneously in social feeds, retailer media, PR mailboxes, and end-cap displays, the orchestration our marketing-secrets coverage takes apart channel by channel.

About the Role

The Senior Manager builds and executes campaign architectures across brands: launch strategies and briefs, channel planning spanning social, influencer, retail media, and in-store, agency and budget management, and post-mortems that turn results into the next brief. The role partners with brand leads, creative, and sales to keep message and shelf synchronized.

Who Should Apply

Marketers with substantial integrated campaign experience in beauty, fragrance, or CPG, comfortable owning plans end to end, managing agencies, and defending budgets with performance data. Full-time, New York based.