Business Analyst II - Orangetheory Fitness Product

Purpose Brands Intermediate, LLC; North Carolina; Hybrid; USD 95,000 - 105,000; Full time

Job summary

Purpose Brands is seeking a Business Analyst II to join Orangetheory Fitness Product team. This role translates business needs into clear, actionable requirements across web, mobile app, CRM, and related systems.

You will partner with product managers, engineering, and global stakeholders to support discovery, documentation, launch readiness, and post-launch optimization. The position emphasizes analytics, reporting, and process improvements, with a growth path toward senior product or senior BA

Qualifications

• Bachelor’s degree in Business, Information Systems, Product, or related field.
• 2-4+ years of experience in business analysis, product support, or product operations.
• Experience working on digital platforms (web, mobile, CRM, SaaS systems) preferred.
• Strong documentation and organization skills.
• Comfortable working in cross-functional environments.
• Familiarity with Agile methodology.

Responsibilities

• Gather and document business and functional requirements; translate stakeholder needs into user stories and acceptance criteria.
• Assist in facilitating discovery sessions and stakeholder interviews; document current-state and future-state processes.
• Assist with launch readiness activities (documentation, FAQs, training support); track hyper-care and triage issues.
• KPIs tracking and reporting; help measure adoption, engagement, and business impact; prepare dashboards and post-launch summaries.
• Contribute to improving product documentation standards; maintain templates, playbooks, and centralized artifacts.

Skills

Business Analysis

Agile

Documentation

Cross-functional collaboration

Education

Bachelor’s degree in Business, Information Systems, Product, or related field

Job description

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, is seeking a Business Analyst II to join its Orangetheory Fitness Product team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. Purpose Brands is the global leader in health, wellness and fitness franchising, enriching the health, wealth and wellbeing of franchisees, consumers and employees. The company operates a trusted portfolio of wellness brands - including Anytime Fitness, Orangetheory Fitness, The Bar Method, Waxing the City, and more - across 40+ countries. The Global Product Team builds the digital platforms, member experiences, and franchise solutions that power the brand's future. The Business Analyst supports global product initiatives by translating business needs into clear, actionable requirements and ensuring successful delivery across digital platforms (web, mobile app, CRM, access control, and related systems). This role partners closely with product managers, engineering, brand stakeholders, and international stakeholders to support discovery, documentation, launch readiness, and post-launch optimization. The Business Analyst plays a key role in connecting business needs to product execution while building strong foundational product operations practices. Providing clear requirements, insights, documentation, and decision-ready recommendations.

Purpose/Impact: (Duties & Essential Functions)

• Requirements & Documentation Gather and document business and functional requirements Translate stakeholder needs into user stories and acceptance criteria Maintain requirement traceability and documentation hygiene Support backlog grooming and sprint planning preparation
• Discovery & Stakeholder Support Assist in facilitating discovery sessions and stakeholder interviews Document current-state and future-state processes Identify gaps, dependencies, and risks Support alignment across HQ, regions, and franchise stakeholders
• Launch & Adoption Support Assist with launch readiness activities (documentation, FAQs, training support) Support hyper-care tracking and issue triage Capture feedback and contribute to iteration planning
• Analytics & Reporting Support KPI tracking and reporting Assist in measuring adoption, engagement, and business impact Help prepare dashboards and post-launch summaries
• Process & Operational Excellence Contribute to improving product documentation standards Maintain templates, playbooks, and centralized artifacts Support consistent global product processes

Strengths and Background

• Bachelor’s degree in Business, Information Systems, Product, or related field
• 2-4+ years of experience in business analysis, product support, or product operations
• Experience working on digital platforms (web, mobile, CRM, SaaS systems) preferred
• Strong documentation and organization skills
• Comfortable working in cross-functional environments
• Familiarity with Agile methodology

What You'll Bring

• Detail-oriented and structured thinker
• Strong written and verbal communication skills
• Collaborative and proactive
• Curious and comfortable asking clarifying questions
• Interested in growing into a senior product or senior BA role

What Purpose Brands Offers

• Opportunity to shape the digital future of the world's largest fitness franchise.
• A global environment with exposure to APAC, EMEA, LATAM, and North America product work.
• A mission-driven culture centered on improving the health and wellbeing of millions.
• Strong cross-functional collaboration across product, engineering, marketing, brand, and franchise operations.
• Competitive compensation, benefits, and growth opportunities within a fast-scaling organization.

Salary Range: $95k - $105k

WORK SCHEDULE

Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices: Remote optional: Fridays On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT

Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world's largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and delivery exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People. Purpose. Performance. Play.