Senior Manager, Institutional Markets

TPR Education, LLC; United States; Remote; USD 82,000 - 100,000; Full time

Job summary

The Princeton Review/Tutor.com is seeking a strategic Senior Manager of Higher Education, Test Prep, Government, and Libraries Marketing to drive growth across colleges, government agencies, libraries, and adult programs. This role reports to the VP of Institutional Marketing and collaborates with Sales, Customer Success, Product Development, and Marketing to deliver integrated campaigns.

You will lead marketing strategy, content development, events, and cross-functional initiatives, with 5+

Qualifications

• 5+ years of relevant professional experience in higher education or ed tech marketing.
• Systems thinker and strategic marketer with process-focused approach.
• Knowledge of Higher Ed, Test Prep, Government, and Library landscapes.
• Excellent cross-functional collaboration with sales, product, and creative teams.
• Strong command of analytics and ROI metrics to guide decisions.

Responsibilities

• Develop and lead the HED/TEST PREP/GOV/LIB marketing strategy with cross-functional partners.
• Own planning, execution, and reporting for marketing initiatives generating leads and pipeline.
• Design data-driven campaigns to elevate brand awareness and drive partnerships.
• Lead events strategy for Higher Ed, Government, Library, and Adult Learning sectors.
• Manage complex marketing projects with timely delivery and clear visibility.

Skills

Marketing strategy

Cross-functional collaboration

Data-driven marketing

Higher ed marketing

Campaign management

Education

Bachelor's degree

Job description

The Princeton Review is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound students achieve their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print and digital books published by Penguin Random House. The company’s Tutor.com brand is one of the largest online tutoring services in the U.S. Itcomprisesa community of thousands of tutors who have delivered more than22million one-to-one tutoring sessions. The Princeton Review is headquartered in New York, NY. Follow the company on LinkedIn , YouTube and Instagram .

About the Position

The Princeton Review/Tutor.com is seeking an innovative, strategic Senior Manager of Higher Education, Test Prep,Government, and Libraries Marketing (HED/TEST PREP/GOV/LIB) to lead high-impact initiatives that support the company’s growth over the next 3–5 years. This role is essential to advancingTutor.com’svisibility and market share across colleges and universities, government agencies, public libraries, and adult test preparation programs.

Reporting to the Vice President of Institutional Marketing and Corporate Communications , the Senior Manager will collaborate closely with Sales, Customer Success, Product Development,and theMarketingteamto develop and execute data-driven, integrated campaigns. The ideal candidate combines strategic vision with executional excellence anddemonstratesdeep understanding of the needs of adult learners, institutional procurement processes, and the Higher Ed,Government,andLibrarylandscapes.

What You'll Do

Strategic Leadership & Cross-Functional Collaboration

• Develop and lead the company’s HED/TEST PREP/GOV/LIB marketing strategy, partnering with Sales, Customer Success, Product Development, and theMarketing teamto set cross-organizational priorities and drive measurable business growth.
• Own all planning, execution, and reporting for marketing initiatives that generate leads, accelerate pipeline opportunities, and support customer retention for Higher Ed,Test Prep,Government, andLibrarysegments.
• Partner withtheMarketingteam(events, content, social media,weband operations) to design integrated, data-driven campaigns that elevate brand awareness, nurture prospects, and convert opportunities into long-term partnerships.
• Research institutional market trends, buyer needs, customer behavior, and competitive dynamics across Higher Education,TestPrep,Government,and Library sectors.
• Leverage marketing intelligence to shape messaging, refine targeting, and develop high-impact campaigns and assets.
• Stay informed on emerging needs of adult learners, funding and policy changes, workforce development trends, accreditation, procurement cycles, and sector‑specific challenges.
• Track and analyze relevant data to evaluate the effectiveness of marketing campaigns andoptimizestrategies formaximumROI.

Campaign Development & Content Creation

• Develop targeted outreach strategies—including email, print, and digital marketing—using analytics to refine segmentation, tailor messaging, and enhance performance.
• Collaborate with Creative Services to develop compelling assets, messaging, and differentiated positioning for diverse audiences such as college administrators, librarians, government leaders, service members, adult learners, and test takers.
• Direct the development of webinars, virtual events, case studies, articles, and thought leadership pieces in collaboration with Content Marketing, Creative Services, and Marketing Operations to amplify impact and support lead generation and client engagement.

Events Strategy & Execution

• Lead the strategic approach for Higher Ed, Government, Library, and Adult Learning conferences and trade shows in partnership with the Eventsteam,includingthebooth strategy, speaking engagements, and sponsored eventsto drive high-quality leads.
• Collect and analyze event performance data to assess ROI, guide future strategy, and support budget recommendations.

Team & Project Management

• Work collaboratively across the Marketing team, including close partnership with the Senior Manager of K–12 Marketing, to foster a culture of innovation, alignment, and continuous improvement.
• Develop initiatives to engage target stakeholders across all assigned sectors through high-impact content, events, and coordinated marketing efforts.
• Manage complex marketing projects, ensuringtimelydelivery, cross-team visibility, and high-quality execution.

Perform other duties as assigned by the VP of Institutional Marketing.

Who You Are

• You have 5+ years of relevant professional experience in higher education or ed tech marketing, with a strong record of developing and executing high-impact campaigns.
• You are a systems thinker and strategic marketer, skilled at building efficient processes that support marketing operations and improve campaign performance.
• You bring knowledge of thehighered,test prep, government, andlibrarylandscapes, including institutional priorities, procurement cycles, funding considerations, and market trends.
• You excel at cross-functional collaboration, working effectively with Sales, Customer Success, Product Development, Creative Services, Marketing, and the Senior Manager of K–12 Marketing to align strategy and drive shared outcomes.
• You are skilled in market research and marketing intelligence, using data to refine targeting, shape messaging, andidentifynew opportunities for growth.
• You are a data-driven marketerwith a bachelor’s degree and 5+ years of experiencewho uses analytics and ROI metrics to guide decisions,optimizecampaigns, anddemonstrateclear results.
• You balance strategic thinking with hands‑on execution, thriving in roles where you develop the plan and roll up your sleeves to execute it.
• You are an exceptional communicator and storyteller, able to craft compelling content for varied institutional audiences.
• You bring a collaborative and inclusive work style, contributing positively to team culture and organizational success.
• You are organized, deadline‑oriented, and comfortable managing multiple complex projects simultaneously.
• You embody a growth mindset, continuouslyseekingto learn, adapt, and innovate in response to evolving market conditions.

The Princeton Review and Tutor.com offer a competitive salary which commensurates with experience and skills.

US Pay Range

$82,000 - $100,000 USD

The Princeton Review is an equal employment opportunity employer. The Princeton Review’s policy is not to discriminate against any applicant or employee based on, and all qualified applicants will receive consideration for employment without regard to, race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other basis protected by applicable law. The Princeton Review also prohibits harassment of applicants or employees based on any of these protected categories. It is also The Princeton Review’s policy to comply with all applicable laws respecting consideration of unemployment status in making hiring decisions.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.