Senior Manager, Influencer Marketing

BoF Careers; San Francisco (CA); On-site; USD 144,000 - 192,000; Full time

Job summary

An established industry player is seeking a dynamic Sr. Manager of Influencer Marketing to lead innovative strategies that elevate brand presence. This role involves collaborating with internal teams and external influencers to create impactful campaigns that resonate with audiences. You'll have the opportunity to shape the influencer marketing landscape, leveraging insights and data to optimize performance while fostering a vibrant team culture. Join a company that values diversity and creativity, where your contributions will drive significant change in a fast-paced retail environment.

Benefits

50% off regular-priced merchandise

Competitive Paid Time Off

Volunteer hours

401(k) plan with company matching

Employee stock purchase plan

Medical, dental, vision and life insurance

Qualifications

• 8+ years of marketing experience with a focus on influencer marketing.
• Proven track record in managing teams and driving collaborative efforts.

Responsibilities

• Develop and execute influencer marketing strategies aligned with brand goals.
• Manage day-to-day execution of influencer campaigns and activations.

Skills

Influencer Marketing

Marketing Strategy

Team Management

Communication Skills

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

CreatorIQ

Job description

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the Role

The Sr. Manager of Influencer Marketing is responsible for supporting the development and execution of all Influencer Marketing strategy and activation for Old Navy. Reporting to the Director, Organic Social & Influencer, you will work closely with the Director to establish and refine Old Navy's influencer strategies and will be responsible for managing the day-to-day execution of campaign and one-off activations. As an internal expert on Influencer Marketing, you will keep abreast of trends and opportunities that can grow the impact of Old Navy's influencer approach. In this role, you will closely track Old Navy's campaigns to identify and address both opportunities and challenges as they arise.

What You'll Do

1. Develop content and messaging strategies for Old Navy's influencer campaigns, translating brand goals, objectives, and KPIs into brand-aligned content and messaging
2. Work closely with influencer agency to develop influencer list for campaigns, inclusive of priority talent identified by the Old Navy team
3. Lead briefing and onboarding of influencers for all Old Navy campaigns
4. Liaise with Gap Inc.'s centralized Influencer team to ensure timely and effective execution of Influencer process, inclusive of contracting, gifting, legal, and payment
5. Use audience insights and data to inform talent selection and campaign strategies while balancing creative intuition and risk-taking
6. Track metrics for all Old Navy influencer partners via CreatorIQ and surface opportunities to optimize list of partners based on performance relative to campaign objectives
7. Collaborate with organic and paid social teams to distribute assets across the marketing funnel as needed
8. Conduct ongoing research and due diligence to identify potential influencers, channels, and audiences that will deliver exceptional value to Old Navy, and vet influencers for brand safety
9. Proactively identify high-performing Influencer content and opportunities to amplify content for additional impact to business and marketing objectives
10. Continually track influencer outputs, identifying and mitigating any risks to brand safety and suitability and quickly involving additional stakeholders when necessary

Who You Are

1. 8+ years marketing experience with 5+ years' experience in influencer marketing
2. 3+ years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
3. Extensive experience managing influencer marketing, inclusive of influencer management, content, and messaging for a clothing retail brand. Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
4. Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
5. Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
6. Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels

This role can be based in San Francisco or Los Angeles.

Benefits at Old Navy

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $144,200 - $191,100 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.