Senior Manager, HCP Promo Marketing, BKEMV, US Remote (Rare Disease)

Amgen SA; Los Angeles (CA); Remote; USD 120,000 - 160,000; Full time

Job summary

Amgen is seeking a Senior Manager for HCP Promo Marketing to lead the promotional strategy for the launch of BKEMV, their first biosimilar. The role involves collaborating with internal teams, agencies, and healthcare professionals to drive brand success in treating rare diseases. This is a pivotal position aimed at influencing the uptake of innovative therapies that improve patient outcomes.

Benefits

Retirement and Savings Plan

Comprehensive employee benefits package

Discretionary annual bonus program

Flexible work models including remote arrangements

Qualifications

• 2+ years marketing experience in a commercial organization with a focus on healthcare.
• Experience leading brand strategy and execution.
• Proven track record in developing insight-led campaigns.

Responsibilities

• Lead HCP promotional strategy and tactics for BKEMV.
• Develop marketing plans and work with agency partners.
• Monitor KPIs to measure promotional effectiveness.

Skills

Marketing acumen

Analytical skills

Leadership

Collaboration

Education

Doctorate degree

Master's degree

Bachelor's degree

High school diploma / GED

Job description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Senior Manager, HCP Promo Marketing, BKEMV (Rare Disease)

What you will do

Let’s do this. Let’s change the world and offer cost-effective treatment options for rare disease patients!

The Senior Manager, HCP Marketing, for BKEMV (biosimilar eculizumab) will report to the Director, HCP Marketing for BKEMV, Amgen’s first biosimilar for rare diseases. BKEMV launched in March 2025 in US. This role is responsible for leading the execution of the HCP promotional strategy. This individual will support planning and execution of brand-building marketing plans and tactics to launch BKEMV. This will include leading the implementation of dynamic promotional / omnichannel tactics during launch for second half of the year as well as the development and execution of the NMOSD (new indication) tactical plan. There is a significant focus on implementing digital marketing tactics starting 2H 2025 and into 2026.

Critical to the role will be developing an understanding of neurologists and neuromuscular experts who treat Generalized Myasthenia Gravis (GMG) and Neuromyelitis Optica Spectrum Disorder (NMOSD) and hematologists treating Paroxysmal Nocturnal Hemoglobinuria (PNH) and Atypical Hemolytic Uremic Syndrome (AHUS). There is a higher focus on Neurology based on the size of the indications. This individual will define and pursue opportunities to ensure BKEMV brand’s value proposition is pulled through at all high impact touchpoints. Also critical to this role is understanding what is important to a customer when adopting a biosimilar esp. for a rare disease and develop the right narrative of the value proposition for the formulary decision-maker as well as for HCP level pull-through.

This role requires strong teamwork and flexibility. The Sr. Manager, HCP Marketing will collaborate with a wide range of internal and external partners to bring BKEMV’s launch plan to life. This role will require inspiring cross-functional teams and agency partners to deliver “excellence in execution” and “integration” to leverage skills and tools from OBU and RDBU for this unique launch model. Therefore, a record of outstanding leadership, innovation, and an ability to succeed in a highly collaborative and rapidly changing environment is critical. Up to 10% travel required

Responsibilities:

• Plan and execute BKEMV’s (biosimilar eculizumab) HCP promotional strategy and tactics with more focus on digital marketing tactics.
• Build and advocate a deep understanding of HCP motivation and behavior in Generalized Myasthenia Gravis (GMG) and Neuromyelitis Optica Spectrum Disorder (NMOSD) treatment space to use BKEMV for both new and existing patients stable on reference product Soliris. Note that hematologists treating Paroxysmal Nocturnal Hemoglobinuria (PNH) and Atypical Hemolytic Uremic Syndrome (AHUS) are also critical for uptake but they have some biosimilar experience (unlike neurologists).
• Act as the voice of the HCP, translating potential HCP hesitation to use biosimilars and market insights into a rich and empathetic HCP brand narrative and resources.
• Execute the overall brand strategy and tactics with AOR and media agency
• Support building a cost-effective HCP Comms/Media strategy including message map, budget allocations and placements across PESO (Paid, Earned, Shared, Owned) ecosystem. Lead the engagement with both AOR and Media agency.
• Lead specific tactics for Non-Personal Promotion (e.g, emails, HCP & Patient brochures, videos, etc.) including creation of materials, MAC review, execution and measuring KPIs.
• Able to develop cost-effective and targeted tools and tactics leveraging digital platforms and data.
• Identify and establish clear and robust Key Performance Indicators (KPI) and lead/lag indicators to measure both strategic and tactical execution of personal / non-personal promotions and patient tactics
• Lead development, production and MAC approval of all HCP-related personal promo creative/content (incl. website) in partnership with internal and external (agency) partners. Expert at organizing and preparing for MAC meetings.
• Coordinate with PSP and REMS implementation teams to pull through tactics, as needed
• Ensure Operational Excellence in implementing REMS and controlled distribution. Coordinate with REMS, Trade and Distribution leads to refine / update appropriate education tools and processes for HCP / office staff for smooth transition from reference product to BKEMV
• Engage with cross-functional/cross-BU account managers and Inside Sales Team (ISTs) to collect feedback/input and incorporate suggestions, where appropriate.
• Collaborate with Training to ensure pull through of promotional tools and programs to prepare field teams for launch (update existing materials, if needed)
• Work with CD&A team to inform HCP promo strategy and execution. Work with RDBU MR lead to generate and share insights with BKEMV Brand team to support strategic thinking in brand planning, enhanced creative, modify tactics etc.
• Collaborate closely with cross-functional team to ensure connectivity / alignment and support BKEMV’s brand initiatives/goals. Be a critical part of brand planning.
• Collaborate with DTI lead for relevant workstreams to support launch
• Manage HCP Promotion budget; closely monitor performance to meet brand goals and objectives, efficiently.
• Explore and develop a potential ‘Data Leads’ strategy (leveraging data analytics to have targeted field engagement plan for HCPs / accounts with medium to low volume of PNH / AHUS / GMG patients); coordinate with Media plan and other relevant engagement tactics

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• Strong marketing acumen including a key grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development. 2+ years in rare disease marketing.
• Extensive non-personal promotion experience: ability to develop and execute a range of initiatives/tactics that are aligned with and support overall brand strategy.
• Proven record of developing and implementing insight-led high impact campaigns and marketing tools (esp. digital tools and tactics)
• Experience working with advertising agencies to develop and produce engaging creative (on time and on budget).
• Strong analytical skills with an ability to draw, communicate and pull through actionable insights from data; ability to work with ambiguity and evolving treatment landscape
• Proven ability to partner with research, medical, regulatory, and legal colleagues.
• Self-starter: strong bias for action and agility.
• Ability to manage multiple priorities simultaneously in a fast-paced environment.
• Strong ability to lead and influence cross-functional teams
• Strong communication effectiveness: the ability to engage, connect, and influence senior management and the sales and marketing organization
• 6 years+ of Marketing/Field Sales experience (including 3 years+ of Marketing)
• Healthcare/Pharmaceutical experience

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now and make a lasting impact with the Amgen team.

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Application deadline

Amgen anticipates accepting applications until June 9th, 2025; however, we may continue accepting applications beyond this date if we do not receive a sufficient number of candidates.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.