Senior Manager, Growth Marketing Strategy & Operations

Hellofresh; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

401k with company match

Generous PTO including sabbatical

Health and wellness benefits

Tuition reimbursement

Employee Resource Groups

85% discount on HelloFresh/Factor_

Job summary

HelloFresh in New York is seeking a Senior Manager, Strategy & Operations for the Factor US Paid portfolio. This hybrid role partners with Global paid media to optimize conversions, CAC, and ROI, while steering forecasts, reviews, and testing roadmaps.

You will lead executive reviews, manage spend within budgets, and mentor the Growth Channels team, leveraging AI tools to accelerate reporting and planning. This role requires 8+ years in growth marketing and strong analytical leadership.

Qualifications

• 8+ years in performance marketing or growth with ownership of a multi-channel paid budget.
• Experience owning forecasts and partnering with Finance on P&L accuracy.
• Experience running executive reviews (WBR/MBR/QBR) and business planning.
• Experience coaching or mentoring other managers.
• Comfort using AI tools in analysis and reporting workflows.

Responsibilities

• Own paid portfolio performance: conversions, CAC, ROI, and budgets.
• Collaborate with Global paid media to translate gaps into actions.
• Lead forecasting and executive reviews (WBR/MBR/QBR).
• Manage spend allocation and ROI optimization.
• Mentor the Manager, Growth Channels and Reactivations/RAF.
• Use AI to build reports and speed planning cycles.

Skills

Performance marketing

Growth strategy

Forecasting

Executive communication

Mentoring managers

Analytical skills

AI tools

Excel/Google Sheets

Tools

Excel

Google Sheets

Job description

Senior Manager, Strategy & Operations

This is a hybrid position to the NYC HelloFresh Headquarters

About the role

The Senior Manager, Strategy & Operations is accountable for the business performance of Factor US’s Paid portfolio (conversions, CAC, and ROI) and for the operating rhythm behind it: the forecast, the executive reviews, and the testing roadmap.

You will…

Own the business performance of the Paid portfolio against plan: diagnose variance in conversions, CAC, and ROI, and recommend the priorities in collaboration with Global paid media channel owners

Partner with Global paid media resources to translate performance gaps into channel-level actions, and elevate when required

Act as the Growth team’s liaison with Finance for accurate P&L forecasting: build and refresh forecasts, surface risks early, and keep reported spend reconciled.

Drive executive reviews for Paid, including weekly business reviews, QBRs, and annual business planning.

Own the channel diversification and lift testing roadmap: prioritize tests, question the design standard, read out results, and convert them into budget moves.

Manage spend allocation within approved budgets across the Paid portfolio, continuously shifting dollars toward efficiency and ROI.

Direct the day-to-day work of the Manager, Growth Channels (dotted line), including weekly review preparation, paid spend compliance and reporting accuracy, and diversification initiatives.

Mentor the Manager, Reactivations/RAF on strategy and ops rigor for React/RAF: forecasting, reviews, and analytical structure.

Support Finance and Legal processes, including forecasting inputs and invoice approvals

Use AI and automation to build reports, summarize performance, and speed up planning cycles.

You are…

Accountable for outcomes you don’t directly execute: You get results from Global resources and a dotted-line team through clarity, credibility, and follow-through.

A strategic operator: You build the system around the work (cadences, forecasts, test roadmaps), not just the analysis inside it.

Analytical: You build forecasts, run retrospectives, and explain the story behind the numbers. You are fluent in CAC, CPA, CPM, CVR, LTV, and payback, and fast in Excel or Google Sheets.

A coach: You develop managers through day-to-day direction and mentorship, and set a clear standard for rigor.

A clear executive communicator: You write and present for Director, VP, and C-level audiences, with the answer first.

Detail-oriented and results-driven: Forecasts reconcile, and measurable outcomes motivate you.

Tech-forward: You actively use AI tools to work smarter.

At a minimum, you have…

8+ years in performance marketing or growth, with ownership of a multi-channel paid budget

Experience being accountable for paid performance results through partners or matrixed teams.

Experience owning forecasts and partnering with Finance on P&L accuracy.

Experience running executive reviews (WBR/MBR/QBR) and business planning.

Experience coaching or mentoring other managers.

Comfort using AI tools in analysis and reporting workflows.

You’ll get…

Competitive salary, 401k with company match that vests immediately upon participation

Generous PTO, including sabbatical, and parental leave of up to 16 weeks

Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment

Tuition reimbursement for continuing education (upon 2 years of service)

Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)

Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+

Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

#Factor #JD1008

#marketing

New York Pay Range

$140,000—$180,000 USD