Senior Brand Marketer

Stepful; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Equity stake

Subsidized health plan

401(k)

FSA/HSA and commuter benefits

Open vacation policy with 15 PTO days

Job summary

Stepful is hiring a Brand/Marketing Designer to own how Stepful's brand shows up across every marketing surface. Move in-house from contractors and build a unified design system for landing pages, decks, collateral, and digital assets.

Lead with our Product Marketing messaging and deliver compelling visual forms with fast turnaround on campaigns. You'll partner with Growth, Product Marketing, and B2B teams, reporting to Head of Design in a hybrid NYC office, three days in-office weekly.

Qualifications

• 4+ years of brand or marketing design experience with a portfolio spanning print and digital.
• Experience architecting marketing design systems — templates, components, and guidelines.
• Exceptional craft in typography, layout, and visual identity.
• Strong digital design skills, including Figma and modern web tooling with responsive, conversion-oriented design.
• Working knowledge of accessible design and WCAG 2.1 AA standards.
• Ability to manage many concurrent projects at speed without compromising quality.
• Strong collaboration instincts — translate messaging into visuals and iterate on feedback.

Responsibilities

• Own Stepful's applied brand across all marketing surfaces—websites, landing pages, decks, collateral.
• Build and maintain a unified marketing design system with templates and guidelines.
• Rebuild core marketing surfaces on the system, including stepful.com pages and sales decks.
• Collaborate with Product Marketing on messaging; deliver visual form with fast launches.
• Design polished B2B materials accessible by default (WCAG 2.1 AA).
• Design landing pages and assets for paid and lifecycle marketing; partner on conversions.
• Bring print, swag, and event collateral production in-house with consistent identity.
• Raise brand consistency as Stepful scales.

Skills

Brand design

Marketing design systems

Typography & layout

Visual identity

Figma

Webflow

WCAG accessibility

Project management

Collaboration

Tools

Figma

Webflow

Job description

About Stepful

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—regardless of background or circumstance—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. Our graduates, including Medical Assistants, Pharmacy Technicians, Nurses, and more, form the talent pipelines at major employers like CVS, NY-Presbyterian, HCA, Providence, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare careers for those who need them most.

Our values

We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:

• Care first: We do whatever it takes for our students to succeed.
• Learn quickly: We test, learn with data, and iterate.
• Build together: We win when we rely on each other.
• Own it: We show up, take initiative, and show pride.

We're hiring our first dedicated Brand / Marketing Designer to own how Stepful's brand shows up across every marketing surface — print and digital. Today our marketing design lives across contractors and borrowed product design time; you'll bring it in-house and build the unified design system that makes every landing page, deck, one-pager, and piece of collateral unmistakably Stepful. You'll give form to our story: our Product Marketing Manager owns messaging and positioning, and you own how it looks and feels.

This role reports directly to the Head of Design, who sets the high-level creative vision, and partners closely with Product Marketing, Growth, and our B2B teams.

This is a hybrid opportunity based out of our NYC office, requiring three days/week (Tuesday, Wednesday, Thursday) in office.

What you'll do

• Own Stepful's applied brand across all marketing surfaces — marketing websites, landing pages, decks, one-pagers, digital assets, print, swag, and event collateral
• Build and maintain a unified print and digital marketing design system — templates, components, and guidelines that let the team produce on-brand work without bespoke design each time
• Rebuild and elevate our core marketing surfaces on that system, including stepful.com marketing pages, our employer-facing site, sales decks, and core collateral
• Partner with our Product Marketing Manager in a tight working rhythm — they supply message and positioning, you deliver the visual form, with fast turnaround on launches and campaigns
• Design polished, on-voice B2B client-facing materials that are accessible by default (WCAG 2.1 AA)
• Design landing pages and campaign assets for paid and lifecycle marketing, partnering with Growth on conversion experiments
• Bring print, swag, and event collateral production in-house with a consistent visual identity
• Raise the bar on brand consistency across every touchpoint as Stepful scales

What you'll bring

• 4+ years of brand or marketing design experience with a portfolio spanning both print and digital work
• Experience architecting marketing design systems — templates, components, and guidelines — not just producing within them
• Exceptional craft in typography, layout, and visual identity
• Strong digital design skills, including Figma and modern web tooling (e.g., Webflow), with a solid grasp of responsive and conversion-oriented design
• Working knowledge of accessible design and WCAG 2.1 AA standards
• Ability to manage many concurrent projects at speed without letting quality slip
• Strong collaboration instincts — you thrive on translating a partner's messaging into visuals and iterating quickly on feedback

Bonus points if

• You have motion design, animation, or video editing skills
• You've designed enterprise or B2B sales collateral
• You've worked in EdTech, healthcare, or another mission-driven industry

Interview Process

• Introductory call with Talent Acquisition team member
• Interview and portfolio review with Hiring Manager
• Take-Home Design Exercise
• Virtual Panel Interview
• On-Site Panel Interview

Benefits and Compensation

• Meaningful Equity Stake
• Subsidized Medical, Dental, and Vision insurance plan options
• 401(k)
• FSA, HSA and commuter benefits
• Open vacation policy, including:
  • Guidance of 15 days PTO annually
  • Stepful closed the last week of December
  • 15 work-from-anywhere days
  • 10 public holidays observed for 2026

The target base salary range for this opportunity is $110,000 - $130,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.