Senior Manager, Growth Innovation

Airwallex-; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Airwallex in San Francisco seeks a Growth Marketing Lead to own strategy and execution of growth campaigns across regions. You will design hypotheses, run rapid experiments, and scale winning campaigns to drive product adoption and increase profitability.

Join a collaborative Growth team that prioritizes data-driven decision-making, cross-functional alignment, and a fast-paced, high-ambiguity environment. You’ll partner with Product, Marketing, and Sales to launch initiatives and optimize

Qualifications

• 6+ years of experience in growth, with demonstrated expertise in running growth campaigns, A/B testing, and experimentation.
• Hands-on experience designing and executing multi-step campaign sequences: hypothesis development, test design, measurement, iteration, and scale.
• Strong analytical mindset: able to build models, dashboards, interpret data, and make data-driven recommendations.
• Experience with rewards, incentives, or loyalty programs.
• Ability to balance creativity with rigor and accelerate testing in fast-paced environments.
• Cross-functional collaboration skills and ability to influence without formal authority.
• Familiarity with growth experimentation platforms and CRM/analytics tools.
• Experience in payments/fintech is a plus.

Responsibilities

• Generate insights and findings: analyze payments campaign performance, identify patterns in customer behavior to identify pockets of growth.
• Design and execute end-to-end growth innovation payments campaigns: develop hypotheses, set up A/B tests, analyze results, iterate, and scale.
• Partner with Product, Product Marketing and GTM teams on product adoption initiatives and define messaging and incentives.
• Own payments rewards and incentives strategy to increase adoption and retention.
• Collaborate with Lifecycle Marketing, Data Analytics, Sales, and Product to align campaign timing with product launches and lifecycle milestones.
• Work with regional Growth teams across APAC, EMEA, and other regions to adapt global campaigns to local market dynamics while maintaining brand.
• Contribute to scaling the Growth Innovation function, shaping processes and playbooks as the team grows.

Skills

Growth campaigns

A/B testing

Experimentation

Data analysis

Campaign design

Cross-functional collaboration

Rewards/incentives programs

Multi-region growth

Tools

CRM systems

Analytics tools

Job description

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

Attributes We Value

We hire successful builders with founder‑like energy who want real impact, accelerated learning, and true ownership. You bring strong role‑related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.

You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end‑to‑end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next.

About the team

You’ll be part of a collaborative, results‑driven Growth team that thrives on strategic, creative campaigns that move the business forward. We value creativity, data‑driven decision‑making, and a builder’s mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallex’s impact globally. We support continuous learning, mentorship, and career growth, and we celebrate diverse perspectives and backgrounds.

What you'll do

You'll own the strategy and execution of growth innovation campaigns and initiatives that drive product adoption, increase gross profit per customer, and activate existing Airwallex customers. Growth Innovation sits at the intersection of product, regional teams, marketing, and data. You'll develop hypothesis‑driven campaigns (product adoption initiatives, rewards, promotions, etc), design creative approaches to engage customers, run rapid experiments to test new approaches, and cascade winning campaigns globally while tailoring execution to regional needs.

This role is high‑velocity and works with ambiguity: the Growth team is relatively new and evolving, priorities shift frequently as we learn what works, and you'll navigate real‑time feedback from regional teams, product partners, and data insights. You'll need to balance global standardization with regional customization, move fast on testing, and communicate findings clearly to inform business decisions.

This role is based in San Francisco.

Responsibilities:

• Generate insights and findings: analyze payments campaign performance, identify patterns in customer behavior to identify pockets of growth.

• Design and execute end‑to‑end growth innovation payments campaigns: develop hypotheses, set up A/B tests, analyze results, iterate, and scale winning campaigns across regions and customer segments.

• Partner closely with the Product, Product Marketing and GTM teams on product adoption initiatives: design messaging, incentives, and customer experiences that drive adoption of new or underutilized Airwallex products (focusing on Payments), have a deep understanding of our product, clearly defined USP, and target ICP.

• Own payments rewards and incentives strategy: design global rewards frameworks and promotional campaigns that encourage customers to adopt additional products, increase transaction volume, and improve retention.

• Collaborate cross‑functionally with Lifecycle Marketing, Data Analytics, Sales, and Product and Product Marketing to align campaign timing with product launches, seasonal opportunities, and customer lifecycle milestones.

• Work with regional Growth teams across APAC, EMEA, and other regions to adapt global campaigns to local market dynamics, regulatory constraints, and customer preferences while maintaining brand consistency.

• Contribute to scaling the Growth Innovation function: as the team grows, shape processes, playbooks, and team dynamics to maintain velocity while improving consistency.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 6+ years of experience in growth, with demonstrated expertise in running growth campaigns, A/B testing, and experimentation.

• Hands‑on experience designing and executing multi‑step campaign sequences: hypothesis development, test design, measurement, iteration, and scale.

• Strong analytical mindset: comfortable building your own models and dashboards, interpreting data, and making recommendations based on evidence.

• Experience working on rewards, incentives, or loyalty programs, or clear aptitude for this type of work.

• Ability to balance creativity with rigor: generate new ideas while grounding them in data and testing discipline.

• Comfortable in fast‑paced, high‑ambiguity environments where priorities shift and you need to push your own thinking constantly.

• Strong cross‑functional collaboration skills and ability to influence without formal authority.

Preferred qualifications:

• 1-2 years in a growth role at a high‑growth B2B fintech, SaaS, or tech company (Stripe, Ramp, Mercury, Brex, Revolut, etc.).

• Experience with product‑led growth (PLG) or customer‑driven growth initiatives.

• Background in strategy consulting (MBB) or top‑tier tech company that exposed you to structured problem‑solving and data‑driven thinking.

• Hands‑on experience with growth experimentation platforms, analytics tools, and CRM systems.

• Familiarity with multi‑region growth strategy and ability to navigate regional regulatory or cultural differences.

• Experience in payments, fintech, or adjacent verticals is a plus but not required.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.