Senior Manager, Growth & Content Strategy

Dotdash Meredith; New York, Pella (NY, IA); Hybrid; USD 105,000 - 125,000; Full time

Job summary

An established industry player is seeking a Senior Manager of Growth & Content Strategy to join their innovative team. In this hybrid role, you will leverage your SEO expertise to drive editorial strategies that enhance audience engagement for a premium finance brand. Collaborating with diverse teams, you will analyze data to uncover growth opportunities and implement best practices in content creation. This is a unique chance to make a significant impact in a fast-paced environment while enjoying a range of benefits that support your well-being and professional growth.

Benefits

Health Coverage

Paid Time Off (PTO)

Bonuses

401K

Paid Holidays

Parental Leave

Qualifications

• 3-5 years of SEO experience in-house or at a digital agency.
• Proven ability to deliver business results from SEO investments.
• Experience analyzing large data sets from web analytics.

Responsibilities

• Drive editorial strategy focusing on trending content for Investopedia.
• Monitor search demand and finance trends for growth opportunities.
• Lead SEO strategy and empower editorial teams with data-backed decisions.

Skills

SEO

Data Analysis

Excel

Web Development Knowledge

Communication Skills

Organizational Skills

Tools

Google Analytics

Google Trends

Google Search Console

Looker

Screaming Frog

DeepCrawl

Job description

Job Title

Senior Manager, Growth & Content Strategy

Job Description

About The Position | Major goals and objectives and location requirements

As the Sr. Manager of Growth and Content Strategy for Dotdash Meredith, you will be a key member of our Growth Team reporting to the Sr. Director of Growth and Content Strategy. You will be responsible for developing and executing innovative growth programs for our premium Finance brand, Investopedia.com.

Hybrid 3x a week - (New York)

In-office Expectations: This position is hybrid, with in-office work required three times a week in New York, and remote work allowed up to two days per week.

About The Team | The Team and/or Brand.

The Growth Team at Dotdash Meredith is composed of SEO strategists, analysts, and content experts focused on expanding our audience across premium brands. We work closely with editorial, product, and revenue teams to implement strategies that grow reach and engagement, leveraging data-driven insights to innovate in digital publishing.

About Your Contributions:

• Drive editorial strategy focusing on news and trending content aligned with Investopedia's audience and goals.

• Identify search trends and timely topics to support newsroom and Google Discover initiatives.

• Monitor search demand, competitors, and finance trends to find growth opportunities.

• Analyze revenue data to guide content decisions balancing editorial integrity and business outcomes.

• Design and implement SEO tests to optimize editorial strategies.

• Lead SEO strategy, empowering editorial teams in topic selection, content formatting, and user-first improvements backed by data.

• Establish best practices for finance content across Investopedia's brands.

• Collaborate with editorial, product, revenue, and testing teams to align content strategies and performance goals.

The Role's Minimum Qualifications and Job Requirements:

About you:

• 3-5 years of SEO experience, preferably in-house at a financial publisher or at an enterprise digital agency.

• Proven ability to deliver and communicate business results from SEO investments.

• Experience analyzing large data sets from web analytics, site crawls (e.g., Screaming Frog, DeepCrawl), and SEO databases.

• Exceptional Excel skills.

• Strong web development knowledge to write technical SEO requirements.

• Familiarity with analytics tools such as Google Analytics, Google Trends, GSC, Looker, and others.

• Excellent communication and organizational skills.

• Experience scaling editorial operations in a high-growth environment.

IV. Core Values | Attributes for success.

Champion Accountability | Respect All | Expect Integrity | Act Now, Not Later | Make it Matter

Dotdash Meredith is an equal opportunity employer. We provide accommodations for qualified individuals with disabilities. For requests, email [e-mail].

We participate in the E-Verify program. More info: https://www.e-verify.gov/employees

Pay Range

Salary in New York: $105,000 - $125,000. Actual pay may vary based on experience, location, and performance. Benefits include health coverage, PTO, bonuses, 401K, paid holidays, parental leave, and more.