Senior Manager, Global Marketing Communications, Specimen Management

Becton Dickinson; Franklin Lakes (NJ); On-site; USD 154,000 - 247,000; Full time

Job summary

BD in the United States is seeking a Senior Manager, Global Marketing Communications to standardize digital marketing, update brand messaging, and support product managers with asset creation. You will collaborate with global and regional teams to maximize lead generation and growth across SM categories.

The role requires deep experience in omnichannel marketing, marketing technology, and the ability to simplify complex medical concepts into clear positioning. Travel up to 20% is expected.

Qualifications

• Bachelor’s degree in a related field.
• Min 5 years of integrated communications experience in healthcare.
• Min 3 years of digital marketing experience in healthcare.
• Experience with Optimizely or similar tools.
• Proven ability to lead omnichannel campaign development.
• Demonstrated leadership and change-management skills.
• Willingness to travel up to 20%.

Responsibilities

• Standardize the MarTech stack and define global KPIs.
• Roll out Optimizely across regions and enable cross-region sharing.
• Lead omnichannel campaign development with BD Way of Marketing.
• Develop cross-product global messaging with platform teams.
• Coordinate asset creation, reviews and agency management.
• Ensure compliance in Veeva PromoMats reviews and QC checks.
• Support global learning and discretionary budgeting.
• Identify and cultivate reliable creative services partners.

Skills

Integrated communications

Digital marketing

Campaign strategy

Leadership

Travel up to 20%

Education

Bachelor's degree

Master's degree

Tools

Optimizely

Veeva PromoMats

Adobe Experience Suite

Salesforce CRM

Job description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and its no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role: The Senior Manager, Global Marketing Communications is a new role that will be responsible for improving and standardizing Digital Marketing for SM across regions, updating our brand messaging, and supporting Global product managers with asset creation. This role demands a strong understanding of omnichannel campaign development and marketing technology, along with the ability to simplify complex medical concepts into clear and effective positioning and messaging. There is high collaboration required for this integrated role, working closely with the Platform marketing, Regional marketing and Corporate Digital functions to bring compelling guidance around maximizing lead generation, conversion and growth across SM categories.

Key Responsibilities

• MarTech Standardization: Build a roadmap to standardize the MarTech stack and reporting KPIs across regions (global dashboard) and identify areas of opportunity
• Support the rollout of Optimizely across regions (currently used in US only) and facilitate campaign cross-sharing across regions
• Train on Omnichannel campaign development (BD Way of Marketing) and facilitate a monthly best practice sharing forum across regions, act as thought-partner for regions on digital campaign optimization
• Messaging: Lead development of cross-product Global messaging initiatives, partnering closely with platform marketers and cross-functional leaders to support business needs
• Asset Creation: Work with global platform marketers on their asset creation needs, including agency selection and management, ensuring brand standards, coordinating reviews, supporting proper roll out
• Coordinate reviews in Veeva PromoMats - utilizing QC checklist to ensure all guidelines are met before sending to MLR
• Support global BD Learning Academy course development and sharing, in partnership with the Clinical Marketing and Training teams
• Help manage global LSM and SA discretionary spend budgets
• Stay current on new and cutting-edge communication technologies and channels; develop and maintain a pool of reliable, highly skilled creative services agencies

Minimum Requirements

• Bachelor’s degree
• At least 5 years of integrated communications experience within the healthcare industry
• At least 3 years of digital marketing experience within the healthcare industry
• Must have experience with Optimizely, or similar campaign management tools
• Experience leading omnichannel campaign strategy development
• Well organized, disciplined planner and leader of change
• Demonstrated leadership skills, exhibiting a high degree of drive and energy and the ability to consistently produce results
• Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal
• Ability to travel up to 20%

Preferred Qualifications

• Master's Degree
• Experience with Veeva PromoMats strongly desirable
• Experience working within the Adobe Experience Suite of products (AEM, AA, Target and Marketo)
• Experience with Salesforce CRM

Why Join Us

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift NA (United States of America)

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You." Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role. Salary Range Information $154,100.00 - $246,600.00 USD Annual We are the #MakersofPossible Working together, we make products that patients, families and their healthcare professionals rely on. We do this because we are committed to advancing the world of health™. But it takes the imagination and passion of all of us at BD, from manufacturing to marketing, to look at the impossible and find solutions that turn dreams into possibilities with real-life health benefits for people today, tomorrow and beyond. We make this happen, together. We are the makers of possible.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

We evaluate applicants without regard to race, color, religion, age, sex, creed, nationality, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.