Senior Manager , Global Marketing Communications and End-to-End Experiences Intelligence

Coca-Cola HBC; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading company in the beverage industry is seeking a Senior Manager for Global Marketing Communication & Experience Intelligence. This pivotal role involves developing measurement systems for brand campaigns, collaborating across teams, and employing advanced analytics to shape marketing strategies. Candidates should have a strong background in marketing and a bachelor's degree, with preference given to those holding an MBA. This position offers the chance to work with renowned brands and gain valuable insights from industry experts.

Benefits

Work with iconic brands

Learn from top experts

Qualifications

• Minimum 5 years in marketing, media, research, analytics, or related fields.
• Experience in consumer research, data management, and analytics preferred.

Responsibilities

• Lead the development of brand campaign measurement systems.
• Manage communication diagnostics and collaborate with external research suppliers.
• Drive cross-functional team discussions to improve efficiency.

Skills

Business analysis

Tech-savvy

Quantitative analysis

Leadership

Communication

Education

Bachelor's Degree

MBA or advanced degree

Tools

PowerBI

Tableau

Job description

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is Enterprise Services, which acts as the backbone of our operating structure by providing a network of enterprise-wide scaled solutions and services.

This role sits within the Marketing, CCL & PACS Intelligence (MCPI) Services team, embedded in the broader Enterprise Services structure. We are transforming our approach and capabilities related to global Marketing Communications Insights and Measurement, investing in our marketing intelligence discipline to be more consumer-centric and data-savvy, enabling distinctive, competitively advantaged marketing experiences and consumer communications campaigns. Our focus includes integrated measurement, end-to-end brand campaign insights, and value-based partnerships.

The Senior Manager, Global Marketing Communication & Experience Intelligence will collaborate across market research, marketing data, and media/advertising disciplines to develop and implement next-generation diagnostics for advertising, consumer experiences, and assets/sponsorships. The role requires close cooperation with stakeholders such as Human Insights, IMX/Connections, Global Categories, Operating Unit Marketing, and support functions like Enterprise Services and Platform Services. Responsibilities include assessing, acquiring, managing, and integrating communications data sources, leading best practices for media/communications measurement, and building insights systems to inform decision-making. This position is a key member of the MCPI team within the Global Enterprise Services organization.

What You’ll Do for Us:

• Lead the development and management of the brand campaign & experience tracker measurement system to gauge audience response.
• Upscale TCCC’s measurement of creativity and consumer experiences, ensuring systems are future-proof and technology-enabled.
• Serve as subject matter expert and protocol lead for experience measurement and insights systems.
• Partner with Studio X / Open X and IMX & Category teams to provide analytics throughout the experience loop.
• Develop and manage marketing intelligence products for holistic measurement and optimization.
• Lead communications diagnostics, measurement, and data practices for select Coca-Cola operating units.
• Manage external partnerships with research suppliers for consumer communications insights.
• Drive discussions to improve efficiency and effectiveness of brand communications.
• Anticipate business needs and deliver data intelligence solutions for decision-making.
• Share best practices and operate with a high-performance, accountable culture.
• Oversee cross-functional teams and vendors in developing measurement products.

Qualifications & Requirements:

Functional Skills:

• Ability to leverage diverse networks/resources for best-in-class knowledge.
• Business analysis skills for reporting and data systems.
• Knowledge of cross-functional objectives and senior management communication.
• Vendor management and partnership evaluation skills.
• Tech-savvy with automation, AI, and marketing intelligence tools.
• Leadership and inspiring teams.
• Curiosity, entrepreneurial thinking, and strong communication skills.
• Quantitative analysis skills and experience with BI systems like PowerBI and Tableau.

Related Work Experience:

• Minimum 5 years in marketing, media, research, analytics, or related fields.
• Experience in consumer research, data management, analytics, media, or brand management preferred.

Sufficient experience with Microsoft Office; experience with data visualization tools like PowerBI and Tableau is desirable. Global experience is a plus but not required.

Education:

Bachelor's Degree required; MBA or advanced degree preferred.

What We Can Do for You:

• Work with iconic brands and diverse customers worldwide.
• Learn about modern media, brand communications, and analytics from top experts and partners.

Our Purpose and Growth Culture: We foster an inclusive, growth-oriented culture grounded in our purpose to refresh the world and make a difference. We value curiosity, empowerment, inclusivity, and agility. Our culture is a key reason for our long-standing success. Visit Our Purpose and Vision to learn more about our behaviors and how you can embody them in your role.