Senior Manager, Global Brand &Prod Innovation, EltaMD

CP Skin Health Group; New York (NY); Sur place; USD 155 000 - 174 000; Plein temps

Résumé du poste

Colgate-Palmolive Company is seeking a highly strategic Senior Manager to lead end-to-end product innovation and brand experience for EltaMD in the New York area. You will own the full product development lifecycle—from concept ideation through commercialization—while shaping global brand equity through best-in-class content, storytelling, and toolkits.

Collaborating with R&D, regulatory, operations, and global markets, you will drive consumer insights, manage P&L, and deliver clinically

Qualifications

• Bachelor's degree in Marketing/Business or related discipline.
• 8+ years of work experience in a product marketing innovation role, preference for professional skincare and/or professional B2B experience.
• Master’s degree or MBA (preferred).
• Experience with Design Thinking / Business Model Canvas.
• Prior working experience in the skincare industry, sun care industry, and in a large, multi-national company.
• Prior working experience in global marketing developing concept writing and storytelling.
• Strong project management skills and ability to manage multiple innovation projects.
• Proven ability to successfully build a network and operate as a team member working to collaborate and influence others.
• Passionately curious and proficient at connecting people’s needs, technologies, and business opportunities with an experimental, resilient, and agile approach to design thinking and creative experimentation.

Responsabilités

• Lead end-to-end product development, from white space identification and concept creation through launch and post-launch optimization.
• Manage product cost margin, including initial sizing, pricing strategy, COG targets, and lifecycle management.
• Translate consumer and professional insights, market trends, and clinical needs into breakthrough product concepts and innovation pipelines.
• Partner with R&D to guide formula development, ensuring products meet efficacy, safety, and brand positioning standards.
• Drive claims development and substantiation strategy in collaboration with clinical, regulatory, and legal teams.
• Lead packaging strategy and development, balancing brand expression, functionality, sustainability, and cost targets.
• Develop compelling product storytelling and positioning, including naming, claims hierarchy, and key messaging.
• Define and evolve global brand vision and equity for EltaMD, ensuring alignment across all consumer and professional touchpoints.
• Lead development of integrated brand campaigns, content ecosystems, and storytelling frameworks that reinforce brand positioning.
• Own creation of global toolkits and asset libraries (visual, messaging, and educational), enabling scalable execution across regions and channels.
• Partner with creative and agency teams to deliver best-in-class visual identity systems (VISID) and content standards.
• Drive consistency across B2B, B2B2C, and DTC channels, tailoring messaging while maintaining a unified brand voice.
• Lead development of main product education materials, including technical, ingredient, and clinical storytelling.
• Manage and optimize digital asset management systems (e.g., Bynder), ensuring accessibility and governance of brand assets.

Connaissances

Design Thinking

Business Model Canvas

Global marketing

Formation

Bachelor's degree in Marketing/Business or related discipline

Master’s degree or MBA

Description du poste

No Relocation Assistance Offered

Job Number #176768 - New York, New York, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Summary:

We are seeking a highly strategic and entrepreneurial Senior Manager to lead end-to-end product innovation and brand experience for EltaMD. This role owns the full product development lifecycle—from concept ideation through commercialization—while shaping global brand equity through best-in-class content, storytelling, and toolkits.

This individual will drive innovation based on consumer insights, oversee product P&L performance, and partner cross-functionally across R&D, regulatory, operations, and global markets to deliver differentiated, clinically credible solutions focused in the suncare category. In parallel, this role will elevate the EltaMD brand experience by developing cohesive global assets and toolkits that ensure consistent, compelling execution across all touchpoints.

Responsibilities:

Innovation & Product Development

• Lead end-to-end product development, from white space identification and concept creation through launch and post-launch optimization.
• Manage product cost margin, including initial sizing, pricing strategy, COG targets, and lifecycle management.
• Translate consumer and professional insights, market trends, and clinical needs into breakthrough product concepts and innovation pipelines.
• Partner with R&D to guide formula development, ensuring products meet efficacy, safety, and brand positioning standards.
• Drive claims development and substantiation strategy in collaboration with clinical, regulatory, and legal teams.
• Lead packaging strategy and development, balancing brand expression, functionality, sustainability, and cost targets.
• Develop compelling product storytelling and positioning, including naming, claims hierarchy, and key messaging.

Brand Experience & Global Asset Development

• Define and evolve global brand vision and equity for EltaMD, ensuring alignment across all consumer and professional touchpoints.
• Lead development of integrated brand campaigns, content ecosystems, and storytelling frameworks that reinforce brand positioning.
• Own creation of global toolkits and asset libraries (visual, messaging, and educational), enabling scalable execution across regions and channels.
• Partner with creative and agency teams to deliver best-in-class visual identity systems (VISID) and content standards.
• Drive consistency across B2B, B2B2C, and DTC channels, tailoring messaging while maintaining a unified brand voice.
• Lead development of main product education materials, including technical, ingredient, and clinical storytelling.
• Manage and optimize digital asset management systems (e.g., Bynder), ensuring accessibility and governance of brand assets.

Required Qualifications

• Bachelor's degree in Marketing/Business or related discipline
• 8+ years of work experience in a product marketing innovation role, preference for professional skincare and/or professional B2B experience

Preferred Qualifications

• Master’s degree or MBA
• Experience with Design Thinking / Business Model Canvas
• Prior working experience in the skincare industry, sun care industry, and in a large, multi-national company
• Prior working experience in global marketing developing concept writing and storytelling
• Strong project management skills and ability to manage multiple innovation projects
• Proven ability to successfully build a network and operate as a team member working to collaborate and influence others.
• Passionately curious and proficient at connecting people’s needs, technologies, and business opportunities with an experimental, resilient, and agile approach to design thinking and creative experimentation.

Compensation And Benefits

Salary Range $155,000.00 - $174,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.