Senior Manager, External Communications

Rosendin Electric, Inc.; San Jose, Northern (CA, KY); Hybrid; USD 168,000 - 221,000; Full time

Benefits offered by this job

ESOP

401 K

Annual bonus

PTO 17 days

Sick leave 3 days

Bereavement leave

Medical, Dental, Vision Insurance

Job summary

Rosendin Electric, Inc. is seeking a Senior Manager, External Communications to elevate and protect our brand through compelling storytelling and proactive reputation management.

The role leads external messaging, aligns with business priorities, and partners with senior leaders to navigate high-profile, fast-moving situations. The ideal candidate brings 12+ years in external communications, strong writing and executive presence, and a data-driven approach to measure impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Communications, or a related field.
• 12+ years of external communications experience.
• Experience leading brand positioning, corporate reputation, and external narrative development.
• Experience managing high-profile, sensitive, or crisis communications situations.
• Exceptional written, verbal, and interpersonal communication skills, with the ability to translate complex topics into compelling stories that resonate with diverse audiences.
• Strong executive presence and the ability to advise, influence, and build credibility with senior leaders and key stakeholders.
• Strategic and data-driven, using insights and measurement to inform decisions, shape messaging, and assess impact.
• Strong project management and organizational skills, with the ability to prioritize and execute multiple initiatives in a fast-paced environment.
• Curious, adaptable, and resourceful, leveraging technology and AI-enabled tools to enhance communication effectiveness while exercising sound judgment and discretion in sensitive situations.

Responsibilities

• Lead brand positioning efforts and develop narrative frameworks.
• Translate research and priorities into messaging strategies and external storytelling.
• Partner with leaders to ensure consistent brand expression across channels.
• Own crisis communications strategy, including preparedness and response protocols.
• Advise on sensitive issues with Legal, HR, Operations, and executives.
• Draft and manage external statements, media responses, and stakeholder communications.
• Lead speaking opportunities, sponsorships, and executive visibility initiatives.
• Develop and manage an external communications calendar aligned with business priorities.
• Oversee media relations, owned content, partner communications, and campaigns.
• Measure performance and optimize impact across multiple high-priority initiatives.

Skills

Brand strategy

Crisis comms

Executive presence

Strategic thinking

Stakeholder management

Project management

AI-enabled tools

Storytelling

Education

Bachelor's degree

Tools

AI-enabled tools

Job description

Whether you’re a recent grad or a seasoned professional, you can experience meaningful career growth at Rosendin. Enjoy a true sense of ownership as you work with a proven industry leader on some of the most exciting and high-profile projects in the nation. We offer a wide range of job opportunities, competitive compensation, full benefits, an Employee Stock Ownership Plan and more.

Why Rosendin? Committed. Innovative. Engaged. If you’re looking to take your career to the next level and work with some of the best and brightest in the industry, we want to hear from you. Since our founding over 100+ years ago, Rosendin has been driven to positively impact the communities where we live and work. We are an organization built on integrity and we have a culture that empowers people, embraces diversity, and inspires everyone to do their best.

As one of the largest EMPLOYEE-OWNED electrical contractors in the United States, you will have the unique benefit of being a shareholder at a company that is experiencing tremendous growth and success. When our people succeed and fuel our success, we reward them. We’d love to have you as a shareholder!

Your Next Opportunity

At Rosendin Electric, we are committed to excellence, innovation, and engagement. Founded in 1919, Rosendin is one of the nation’s largest employee-owned electrical contractors. As a shareholder, you’ll drive innovation, grow your career, and build quality projects that power communities. Join a culture of integrity, diversity, and empowerment - where your work matters, and your ownership pays off.

Senior Manager, External Communications

Rosendin is seeking a seasoned and strategic Senior Manager, External Communications to elevate and protect our brand through compelling storytelling, thoughtful brand positioning, and proactive reputation management. This role will lead the development and execution of Rosendin's external communications strategy, translating business priorities, market insights, and audience needs into clear, consistent messaging across all external channels. The ideal candidate is a skilled communicator and trusted advisor who can balance long-term brand strategy with agile execution, particularly during high-profile, fast-moving, or sensitive situations. This leader will build strong partnerships across the business, drive measurable impact, and ensure Rosendin's voice is authentic, consistent, and aligned with our values and business objectives.

What You'll Do

• Lead brand positioning efforts, including competitive analysis, audience insights, message testing, and narrative development.
• Translate research and business priorities into clear positioning frameworks, messaging strategies, and compelling external storytelling.
• Partner with leaders and key stakeholders to ensure consistent brand expression across all external-facing communications.
• Own Rosendin's crisis communications strategy, including preparedness planning, response protocols, and messaging execution during critical situations.
• Serve as the central communications advisor during sensitive or high-profile issues, collaborating closely with Legal, HR, Operations, and executive leadership.
• Draft and manage external statements, media responses, and stakeholder communications to protect and strengthen Rosendin's reputation.
• Lead speaking opportunities, sponsorships, executive visibility initiatives, and event communications to maximize brand awareness and business impact.
• Develop and manage Rosendin's external communications calendar, aligning content, campaigns, and key moments with business priorities.
• Oversee external communications channels, including media relations, owned content, partner communications, and brand campaigns, ensuring a consistent voice and message.
• Measure communications performance and manage multiple high-priority initiatives simultaneously, using insights to optimize impact, improve effectiveness, and deliver results.

What You Bring to Us

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Communications, or a related field.
• 12+ years of progressive experience in external communications, public relations, corporate communications, brand strategy, or related disciplines.
• Demonstrated experience leading brand positioning, corporate reputation, and external narrative development.
• Experience managing high-profile, sensitive, or crisis communications situations.
• Exceptional written, verbal, and interpersonal communication skills, with the ability to translate complex topics into compelling stories that resonate with diverse audiences.
• Strong executive presence and the ability to advise, influence, and build credibility with senior leaders and key stakeholders.
• Strategic and data-driven, using insights and measurement to inform decisions, shape messaging, and assess impact.
• Strong project management and organizational skills, with the ability to prioritize and execute multiple initiatives in a fast-paced environment.
• Curious, adaptable, and resourceful, leveraging technology and AI-enabled tools to enhance communication effectiveness while exercising sound judgment and discretion in sensitive situations.

What You'll Need to Be Successful

• Ability to think strategically while executing tactically, moving seamlessly between long-term planning and day-to-day delivery.
• Strong business acumen and the ability to connect communications strategies to organizational priorities, growth objectives, and brand reputation.
• Exceptional stakeholder management skills, including the ability to influence without authority and align diverse perspectives around a common message.
• Confidence and composure to make decisions and provide communications counsel during high-pressure and sensitive situations.
• A proactive mindset that anticipates risks, identifies opportunities, and develops solutions before issues escalates.
• Ability to balance transparency, empathy, and business needs when communicating during times of change, uncertainty, or crisis.
• Resilience, adaptability, and the ability to thrive in a dynamic environment where priorities can shift quickly.
• A passion for storytelling and a relentless focus on protecting and strengthening Rosendin's brand and reputation.

Working Conditions

General work environment – sitting for long periods, standing, walking, typing, carrying, pushing, bending. Work is conducted primarily indoors with varying environmental conditions such as fluorescent lighting and air conditioning. Noise level is usually low to medium; it can be loud on the jobsite. We fully comply with the ADA and applicable state law, including considering reasonable accommodation measures that may enable qualified disabled applicants and employees to perform essential functions. Occasional lifting of up to 30 lbs.

Our Benefits

• ESOP – Employee Stock Ownership
• 401 K
• Annual bonus program based upon performance, profitability, and achievement
• 17 PTO days per year plus 10 paid holidays
• 3 days of paid sick leave each year
• 3 days of paid Bereavement leave each year
• 3 days of paid Jury Duty
• Medical, Dental, Vision Insurance
• Bonding Leave
• Term Life, AD&D Insurance, and Voluntary Life Insurance
• Disability Income Protection Insurance
• Pre-tax Flexible Spending Plans (Health and Dependent Care)
• Charitable Giving Match with our Rosendin Foundation

Pay Range

Pay Range $168,400.00-$221,000.00 Annual

The pay range for this role is what we expect to pay for candidates that meet the specified qualifications and requirements listed on this job description. Candidate’s pay can vary based on location, job-related experience, skills, and education.

About Rosendin

Our success is rooted in our people. We all come together around long-term vision and a sense of shared ownership. As a group, we do whatever it takes to ensure the success of our business…and your career.

Rosendin is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. Employment decisions are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, pregnancy, age (over 40), or any other categories protected by applicable federal, state, or local law.

Established 1919, Rosendin prides itself in building quality electrical and communications installations, and bringing value to our clients. We take great pride in building-up the people within our company and the communities where we work and live. We foster a culture of diversity, inclusion, and shared ownership, as the largest employee-owned company in our industry. Our customers lead some of the most complex construction projects in the nation and continually come to us for our expert knowledge, scalability, quality, and innovation. Most importantly, our customers turn to us for partnership – because they deserve a team as committed, connected and engaged as they are. Your success is our success.