Senior Manager, Event Marketing

Meredith Corporation; United States; Remote; USD 85,000 - 100,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Unlimited PTO

401K match

Job summary

People Inc. is seeking a Senior Manager, Event Marketing to craft and execute a multi-channel strategy across its portfolio of festivals and events, focused on Food & Wine Classics in Aspen and Charleston.

The role requires 7+ years in consumer marketing for events, strong audience development, and collaboration across internal stakeholders. This position is fully remote with rare in-office requirements and competitive pay.

Qualifications

• Bachelor’s degree in marketing, communications, or related field, or equivalent experience.
• 7+ years direct-to-consumer marketing, preferably for events/festivals.
• Strong communication for collaboration with stakeholders.
• Paid social and media buying experience.
• Attention to detail and effective project management.
• Experience with data-driven KPIs, tracking and reporting.
• Proficiency with Meta Business Suite, Jira, Google Suite, social automation, Airtable.

Responsibilities

• Lead marketing strategy, budgeting, and execution for major events.
• Develop event positioning, attendee personas, and brand stories to drive demand.
• Collaborate across internal teams to align plans and channels.
• Build local partnerships with businesses and tourism partners.
• Coordinate direct mail, paid social, search, and other channels.
• Create assets with editorial staff and manage social content calendars.
• Analyze campaigns, attendance projections, and demographics.

Skills

Marketing strategy

Budget planning

Event marketing

Paid social

Data analytics

Stakeholder collaboration

Project management

Social media

Editorial coordination

Education

Bachelor's degree

Tools

Meta Business Suite

Jira

Google Suite

Social automation systems

Airtable

Job description

Job Title Senior Manager, Event Marketing Job Description

People Inc. is seeking a strategic, highly motivated, and detail-oriented Senior Manager, Event Marketing to develop and execute a strategy to drive attendance, ticket revenue, and brand growth across its portfolio of world-class festivals and events.

This role will develop and execute integrated, multi-channel marketing strategies, with a primary focus on the Food & Wine Classics in Aspen and Charleston, and other People, Inc events as needed. The ideal candidate will bring extensive experience marketing live events, a strong understanding of audience development and brand positioning, and a proven ability to translate strategy into sustained consumer demand and revenue growth.

Remote- In-office Expectations: This position is fully remote with no in-office requirements, (might require coming into an office 1 or 2x a year)

Accountabilities

• 30%: Lead marketing strategy, planning, budgeting, and execution for the Food & Wine Classic in Aspen, the Food & Wine Classic in Charleston, and other People, Inc events as needed.


• 20%: Own the development of event positioning, attendee personas, and customer profiles while stewarding each brand and building sustained demand to establish the events among the nation’s premier food and wine festivals.


• 10%: Navigate a complex, matrixed organization to collaborate with key internal stakeholders, align on strategic plans and execution, and coordinate the effective use of People Inc. marketing channels.


• 10%: Build and nurture relationships with local businesses, community leaders, tourism partners, and cultural organizations to authentically integrate each event into its host city and establish it as a meaningful part of the local community and culture.


• 10%: Coordinate and execute direct mail, paid social campaigns, grassroots marketing, programmatic, search, and other paid channels as seen fit to build demand for the events.


• 10%: Work with internal editorial staff to create assets that highlight event milestones, tell the story of the event, develop social media schedules and track impact of editorial. Plan and execute event specific social media content and manage accounts.


• 10%: Perform analysis of marketing campaigns, attendance projections, and event audience demographics.

Minimum Qualifications and Job Requirements

• Education: Bachelor’s degree, preferably in marketing, communications, or a related field or equivalent work experience.


• Experience: Minimum 7+ years direct to consumer marketing experience, preferably for events/festivals


• Strong communication skills for successful collaboration with internal and external stakeholders.


• Paid social and media buying experience.


• Exceptional attention to detail.


• Effective project management skills and ability to manage multiple projects simultaneously to meet deadlines.


• Experience with data-driven KPIs, tracking and reporting success.


• Proficiency in the following technologies: Meta Business Suite, Jira, Google Suite, Social automation systems, Airtable.


• % Travel Required (Approximate): 15%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.

Pay Range Salary

• Remote: $85,000.00 - $100,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

Benefits

• Medical


• Dental


• Vision


• Prescription drug coverage


• Unlimited paid time off (PTO)


• Adoption or surrogate assistance


• Donation matching


• Tuition reimbursement


• Basic life insurance


• Basic accidental death & dismemberment


• Supplemental life insurance


• Supplemental accident insurance


• Commuter benefits


• Short term and long term disability


• Health savings and flexible spending accounts


• Family care benefits


• A generous 401K savings plan with a company match program


• 10-12 paid holidays annually


• A generous paid parental leave (birthing and non-birthing parents)


• Pet insurance


• Accident, critical and hospital indemnity health insurance coverage


• Life and disability insurance

About People Inc.

People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.