Senior Manager, Downstream Marketing – MedTech Growth

HistoSonics, Inc.; Minneapolis (MN); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k)

Paid time off

Job summary

HistoSonics, Inc. is seeking a Senior Manager, Downstream Marketing to lead commercialization for the histotripsy platform across kidney and prostate indications. You will translate brand strategy into market-ready execution, driving adoption, addressing the patient population, and delivering durable revenue growth.

Reporting to the Sr. Director of Marketing, you will collaborate with Upstream Marketing to shape strategy and lifecycle plans, leveraging clinical data and voice-of-customer

Qualifications

• 10+ years of medical device or medtech marketing experience, with downstream roles.
• Experience in interventional oncology, tumor ablation, or interventional radiology; urology preferred.
• Proven track record launching new indications and market development.
• Strong collaboration across upstream and downstream teams to set commercialization strategy.

Responsibilities

• Collaborate with Upstream Marketing to define segmentation, targeting, and lifecycle plans.
• Translate portfolio and brand strategy into a downstream commercialization plan.
• Develop brand messaging grounded in clinical data and customer insights.
• Support launch excellence and align KOL, congress strategy, sales enablement, and training.
• Define KPIs and track adoption, market share, and revenue performance.
• Own competitive intelligence and develop battlecards for the team.

Skills

Downstream marketing

Go-to-market strategy

Cross-functional leadership

Budget management

Sales enablement

Data analytics

Education

Bachelor's degree

MBA

Job description

HistoSonics, Inc. is seeking a Senior Manager, Downstream Marketing to lead commercialization for the histotripsy platform across kidney and prostate indications. You will translate brand strategy into market-ready execution, driving adoption, addressing the patient population, and delivering durable revenue growth.

Reporting to the Sr. Director of Marketing, you will collaborate with Upstream Marketing to shape strategy and lifecycle plans, leveraging clinical data and voice-of-customer