Senior Manager, Downstream Marketing - ENT

Stryker; Portage (MI); On-site; USD 136,000 - 226,000; Full time

Job summary

Stryker is seeking a senior marketing leader to direct ENT portfolio programs in the United States. You will develop marketing strategies, oversee product life cycle, coordinate with engineers, designers, suppliers and customers, and prepare product introductions and updates.

The role requires a Bachelor’s degree with 10+ years of work experience; an MBA and 7+ years in medical device marketing or sales are preferred. Strong leadership and cross-functional influence are essential.

Qualifications

• Bachelor’s degree required
• 10+ years of work experience required
• MBA preferred
• 7+ years of medical device or marketing/sales experience
• 4+ years of people management experience preferred
• Ability to manage multiple projects while delivering on established timelines
• Proficiency in Microsoft Office (Excel, Word & PowerPoint)

Responsibilities

• Lead the teams responsible for the product or portfolio strategy
• Responsible for the marketing plan: its creation and execution
• Challenge team to employ appropriate segmentation, targeting and positioning methods
• Identify opportunities to modify pricing strategy based on market conditions and product lifecycle
• Understand P&L
• Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders
• Establish metrics to determine if marketing objectives have been effective in driving customer engagement
• Identify and implement breakthrough solutions across cross-functional teams, demonstrating business influence
• Lead a team of professionals: develop employees, which includes hiring, communicating company policies, coaching, developing and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures
• Responsible and accountable for actions promoting an environment that fosters personal growth and development

Skills

Marketing strategy

People management

Cross-functional collaboration

Project management

Microsoft Office

Education

Bachelor’s degree

MBA

Tools

Microsoft Office

Job description

What you will do:

Develops and directs marketing programs for the ENT portfolio. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans, and future product development, to manage a product or product category's life cycle. Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates.

• Lead the teams responsible for the product or portfolio strategy
• Responsible for the marketing plan: its creation and execution
• Challenge team to employ appropriate segmentation, targeting and positioning methods
• Identify opportunities to modify pricing strategy based on market conditions and product lifecycle
• Understand P&L
• Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders
• Establish metrics to determine if marketing objectives have been effective in driving customer engagement
• Identify and implement breakthrough solutions across cross-functional teams, demonstrating business influence
• Lead a team of professionals: develop employees, which includes hiring, communicating company policies, coaching, developing and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures
• Responsible and accountable for actions promoting an environment that fosters personal growth and development

What you will do:

Develops and directs marketing programs for the ENT portfolio. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans, and future product development, to manage a product or product category's life cycle. Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates.

• Lead the teams responsible for the product or portfolio strategy
• Responsible for the marketing plan: its creation and execution
• Challenge team to employ appropriate segmentation, targeting and positioning methods
• Identify opportunities to modify pricing strategy based on market conditions and product lifecycle
• Understand P&L
• Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders
• Establish metrics to determine if marketing objectives have been effective in driving customer engagement
• Identify and implement breakthrough solutions across cross-functional teams, demonstrating business influence
• Lead a team of professionals: develop employees, which includes hiring, communicating company policies, coaching, developing and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures
• Responsible and accountable for actions promoting an environment that fosters personal growth and development

What you need (Required):

• Bachelor’s degree required
• 10+ years of work experience required

Preferred:

• MBA
• 7+ years of medical device or marketing/sales experience
• 4+ years of people management experience preferred
• Ability to manage multiple projects while delivering on established timelines
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

United States of America Pay Range:

• USN: $135,600 - $225,900 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.