Senior Manager, Donor Engagement, Analytics & Strategy

COPD Foundation; United States; On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Full Time Benefits Overview

Job summary

The COPD Foundation is seeking a Senior Manager, Donor Engagement, Analytics & Strategy. This fully virtual role focuses on developing a robust donor pipeline strategy to promote sustainable growth in philanthropy. The ideal candidate will employ data-driven insights to enhance donor engagement and optimize fundraising strategies.

Qualified applicants should have 5-8 years of nonprofit fundraising experience, a relevant bachelor’s degree, and proficiency in donor management systems, especially Blackbaud. The expected pay range is $80K-$95K, with full-time benefits.

Qualifications

• 5 - 8 years of experience in nonprofit fundraising or donor analytics is required.
• Demonstrated experience in building or managing donor pipelines.
• Proficiency with CRM systems is required.

Responsibilities

• Lead donor pipeline strategy to drive sustainable growth.
• Analyze donor engagement metrics and behaviors.
• Conduct prospect research and develop donor engagement strategies.

Skills

Analytical skills

Effective communication

Collaborative teamwork

Data interpretation

Attention to detail

Education

Bachelor's degree in Business Administration, Nonprofit Management, Analytics, or related field

Tools

Blackbaud RE NXT

Blackbaud ResearchPoint

Luminate Online

TeamRaiser

Job description

At Catapult, we are supporting our member, The COPD Foundation, in their search for a Senior Manager, Donor Engagement, Analytics & Strategy. The ideal candidate is a strategic, analytical fundraising professional who is passionate about using data to drive donor engagement, optimize performance, and create a culture of philanthropy grounded in meaningful supporter relationships.

Company Overview

The COPD Foundation is a leading, mission-driven organization dedicated to advancing the understanding, treatment, and management of Chronic Obstructive Pulmonary Disease (COPD), bronchiectasis, and NTM lung disease. Our mission is to help millions of people live longer, healthier lives by accelerating research, expanding advocacy, and increasing awareness. We foster a collaborative and innovative environment where experts work together to develop meaningful solutions that improve outcomes for patients worldwide.

Position Overview

The Senior Manager, Donor Engagement, Analytics & Strategy is a critical, cross-functional role responsible for leading the COPD Foundation's donor pipeline strategy to drive sustainable philanthropic growth. Reporting to the Chief Philanthropy Officer, this position oversees donor journey development, engagement analysis, and pipeline optimization, ensuring supporters move intentionally from initial engagement to deeper levels of giving and long-term commitment.

The COPD Foundation is committed to a data-driven philanthropy program that strengthens donor relationships and expands support for its mission. As a fully virtual national organization, the COPD Foundation relies on systems, analytics, and digital engagement to cultivate donor relationships across the entire lifecycle. Serving as the philanthropy department's lead for donor analytics, prospect intelligence, and pipeline strategy, this role will leverage donor insights and engagement data to surface opportunities to improve retention, guide cultivation and stewardship strategies, and build meaningful pathways for sustained donor involvement while providing the insights, processes, and strategic direction needed to support fundraising growth and future major and planned giving opportunities.

Key Responsibilities

Donor Pipeline Strategy & Management

• Design and manage the Foundation's end-to-end donor pipeline, from first-time digital, tribute, and peer-to-peer donors through mid-level, major, and planned giving readiness.
• Establish clear donor tiers, movement criteria, and handoff points between digital, mid-level, major, and planned giving efforts.
• Develop and manage systematic conversion strategies for tribute donors and other one-time digital donors.
• Build and manage a structured mid-level donor strategy, including segmentation, stewardship pathways, and upgrade modeling.

Donor Analytics, Reporting & System Insights

• Serve as the primary owner of philanthropy analytics and performance dashboards across Blackbaud platforms.
• Analyze donor behavior, retention, upgrade rates, lifetime value, and pipeline velocity using RENXT data and digital engagement metrics.
• Partner with the Stewardship and Database Manager, ensuring data integrity supports accurate analytics and reporting.
• Provide regular, actionable insights and recommendations to the CPO to inform strategy, forecasting, and resource allocation.

Prospect Research & Qualification

• Conduct prospect research and qualification using Blackbaud ResearchPoint, RE NXT data, and digital engagement indicators.
• Identify and prioritize prospects for major and planned giving cultivation in a virtual environment.
• Develop prospect scoring, qualification, and readiness frameworks tailored to a digital-first donor base.
• Prepare prospect briefings, summaries, and recommendations for the CPO to support cultivation and solicitation.

Digital Donor Engagement & Email Strategy

• Analyze donor response and engagement trends across Blackbaud Luminate Online email marketing campaigns.
• Partner with Philanthropy, Marketing and Communications teams to refine segmentation, messaging cadence, and donor journeys based on performance data.
• Support the optimization of digital stewardship and conversion pathways for first-time, tribute, and mid-level donors.
• Translate email and digital engagement data into pipeline movement and donor strategy insights.

Planned Giving Pipeline Support

• Manage early-stage planned giving leads generated through digital tools (e.g., FreeWill).
• Track, segment, and steward planned giving prospects prior to CPO engagement.
• Monitor planned giving pipeline health, readiness indicators, and conversion trends.

Peer-to-Peer Fundraising Readiness

• Analyze donor and participant behavior within Blackbaud TeamRaiser to inform future peer-to-peer strategy.
• Support segmentation and conversion of peer-to-peer participants into long-term donors.
• Prepare analytics, donor journeys, and pipeline integration to enable future scaling of peer-to-peer fundraising efforts.

Documentation & Risk Reduction

• Document donor pipeline processes, analytics frameworks, and prospect research methodologies.
• Ensure continuity of donor intelligence and strategy to reduce institutional and single-point-of-failure risk.
• Support long-term scalability of the philanthropy program in a fully virtual environment.

Professional & Personal Competencies

• Strong analytical skills with the ability to translate data into actionable fundraising strategies.
• Excellent written and verbal communication skills.
• Demonstrated success working collaboratively across cross-functional teams.
• Proven ability to interpret data and translate it into actionable insights that inform strategy.
• Demonstrated systems-thinking approach to problem-solving and process optimization.
• Highly developed attention to detail with the ability to connect execution to strategic goals.
• Proven success working in a lean, fully virtual environment with a high degree of autonomy.

Education & Experience

• 5 - 8 years of experience in nonprofit fundraising, advancement services, donor analytics, or pipeline strategy required; Bachelor's degree in Business Administration, Nonprofit Management, Analytics, or related field required.
• Demonstrated experience building or managing donor pipelines, segmentation strategies, or digital donor journeys required.
• Proficiency with CRM systems and donor databases, and experience working with Blackbaud platforms, including RE NXT, ResearchPoint, Luminate Online, and/or TeamRaiser required.
• Experience with planned giving lead pipelines and digital planned giving tools (e.g., FreeWill) preferred.
• Familiarity with prospect research and wealth screening methodologies preferred.
• Experience supporting mid-level donor or digital-to-major donor conversion programs preferred.
• Experience working in healthcare, research, or national nonprofit organizations preferred.

Success Indicators (First 12-24 Months)

• Increased donor retention and repeat giving rates.
• Clear, measurable donor movement between defined giving tiers.
• Growth in qualified major and planned giving prospect pools.
• Actionable dashboards and documented pipeline processes.

Position Details

• Designation: FT, Exempt
• Pay Range: $80K-$95K
• Benefits: Full Time Benefits Overview
• Location: Remote; ability to travel for job-related events, meetings, & conferences.

The COPD Foundation is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. COPD Foundation makes hiring decisions based solely on qualifications, merit, and business needs at the time.