Senior Manager, Digital Marketing Strategy

Mylan; Morgantown (WV); On-site; USD 95,000 - 193,000; Full time

Job summary

Viatris is seeking a Sr Manager Digital Marketing Strategy to lead digital marketing strategy and execution for assigned brands, translating objectives into integrated plans across paid, owned, CRM, social, and web channels.

You will partner with the Paid Media Director, oversee agency relationships, coach team members, and use data-driven insights to optimize performance while ensuring regulatory compliance and cross-functional collaboration.

Qualifications

• Bachelor's degree (or equivalent) with 2–4 years of experience.
• Knowledge of integrated digital marketing strategy across paid and owned channels, CRM, social, and web.
• Experience with marketing compliance and promotional review processes.
• Translate objectives into actionable cross-functional plans; manage stakeholders and agencies.
• Strong analytical and problem-solving skills with audience segmentation and performance measurement.

Responsibilities

• Lead digital marketing strategy & execution for assigned brands/business priorities.
• Translate brand objectives and customer needs into integrated digital marketing strategies & channel plans.
• Provide strategic direction across paid, owned, CRM, social, web, and other digital tactics managed both internally and by partner agencies.
• Partner with Paid Media Director to Paid Media, ensuring alignment with brand goals, audiences, and timelines.
• Collaborate to influence cross-functional planning with Brand leads and other partners across the matrixed organization.
• Oversee execution against strategy, ensuring tactics are connected to objectives, audiences, and measurement.
• Use performance insights and data to optimize digital marketing plans and identify opportunities for pilots, testing, and data-driven optimization.
• Manage agency/partner relationships.
• Coach and develop team members and contribute to broader Digital Marketing capability building.
• Perform other duties as assigned.

Skills

Digital marketing strategy

Paid media & owned channels

CRM & social media

GA4 / Analytics

MLR / regulatory review

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Salesforce Life Sciences Cloud

Google Analytics 4

Meta Business Manager

Job description

Mylan Pharmaceuticals Inc.

Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.

We have been included on number of award lists that demonstrate the impact we are making.

Every day, we rise to the challenge to make a difference and here’s how the Sr Manager Digital Marketing Strategy will make an impact:

Key responsibilities for this role include:

• Lead digital marketing strategy & execution for assigned brands/business priorities.


• Translate brand objectives and customer needs into integrated digital marketing strategies & channel plans.


• Provide strategic direction across paid, owned, CRM, social, web, and other digital tactics managed both internally and by partner agencies.


• Partner with Paid Media Director to Paid Media, ensuring alignment with brand goals, audiences, and timelines.


• Collaborate to influence cross-functional planning with Brand leads and other partners across the matrixed organization.


• Oversee execution against strategy, ensuring tactics are connected to objectives, audiences, and measurement.


• Use performance insights and data to optimize digital marketing plans and identify opportunities for pilots, testing, and data-driven optimization.


• Manage agency/partner relationships.


• Coach and develop team members and contribute to broader Digital Marketing capability building.


• Perform other duties as assigned.

The minimum qualifications for this role are:

• Minimum of a Bachelor's degree (or equivalent) and 2-4 years of experience. However, a combination of experience and/or education will be taken into consideration. However, a combination of experience and/or education will be taken into consideration.


• Must possess knowledge of Integrated digital marketing strategy; paid and owned channels, CRM, social, and web; campaign measurement; audience planning and segmentation; pharmaceutical promotional review processes and applicable marketing compliance.


• Translate brand and customer objectives into actionable plans; manage cross-functional stakeholders and agencies; interpret marketing performance; prioritize work and coordinate execution. Additional relevant experience includes Salesforce Marketing Cloud, Salesforce Life Sciences Cloud, Google Analytics 4 (GA4), or Meta Business Manager; developing and applying audience segmentation; guiding promotional assets through medical, legal, and regulatory (MLR) review; and designing and activating coordinated customer engagement programs across channels. These are preferred capabilities, not prerequisites.


• Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence. Ability to work with managers or directors and communicate ambiguous concepts. Ability to present to groups across the organization.


• Ability to solve problems with complex variables through non-standardized solutions that require independent judgment and analysis. Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems.


• Ability to perform computations such as percentages, ratios, and rates.

Position functions semi-autonomously, with accountability for assigned brand priorities. Coaches and develops team members; direct supervisory responsibilities, if any, to be evaluated on an individual basis.

• Typically sitting at a desk or table. Intermittently sitting, standing, walking or stooping. Periodic travel is required.


• Proficiency in speaking, comprehending, reading and writing English is required.

Exact compensation may vary based on skills, experience, and location. The salary range for this position is $95,000.00 - $193,000.00 USD.

At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.

Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.