Senior Manager, Digital Marketing

Martech Record; Edina, Northern (MN, KY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Self-Managed PTO

Health Insurance

Profit Sharing Bonus

Parental Leave

401k + Match

Job summary

EVEREVE is seeking a Senior Manager, Digital Marketing to lead multi-channel digital campaigns, collaborating with agency partners and internal teams. You will steer paid media strategy, optimize budgets, and drive customer acquisition and e-commerce revenue.

The role requires a strategic thinker with a track record in paid media, strong analytics, and excellent communication. This leadership position is in-office in Edina, MN with a Friday remote option and a dynamic, growth-focused team.

Qualifications

• 7+ years in strategic omni-channel marketing with recent digital paid media experience.
• Proven track record in Paid Social planning and optimization (Meta, Pinterest).
• Experience with Paid Search campaigns and other channels (Display, CTV, Affiliate).
• Strong analytical skills to report KPIs and inform strategy.
• Excellent communication and agency management abilities.
• Ability to lead cross-functional collaboration and manage budgets.

Responsibilities

• Lead development and execution of multi-channel campaigns across digital channels to hit growth goals.
• Create seasonal campaign briefs and lead internal and external agency teams.
• Develop monthly Paid Social briefs and optimize campaigns.
• Analyze performance and insights to inform future strategies.
• Track, analyze, and report weekly/monthly metrics and trends.
• Coordinate with project managers on deliverables and budgets.

Skills

Omni-channel marketing

Paid Social planning

Agency management

Budget management

Campaign analytics

Cross-functional collaboration

Communication skills

Tools

Meta Ads Manager

Pinterest Ads

Google Analytics

CRM knowledge

Job description

EVEREVE inspires women to move forward in their fashion and in their lives by offering modern, curated pieces—along with expert styling—to ensure women feel confidently put together. Our 100+ stores, booming e-commerce business and a fast-growing subscription box service, Trendsend, reach over one million customers every year.

Living our core values and treating everyone with HEART (humility, empathy, authenticity, relationships, tenacity) creates a shared purpose and collaborative community—and it’s also a key part of our success. Join our team to help shape the future of an ever-growing, ever-evolving brand!

EVEREVE is looking for a Senior Manager, Digital Marketing to join our growing marketing team! The Senior Manager of Digital Marketing is a key leader within our marketing strategy team, responsible for overseeing and executing digital marketing campaigns with agency partners in Paid Social, SEM, Affiliate and all other paid media placements like CTV, display, and retargeted direct mail. You’ll use your expertise in paid media to help grow customer acquisition and drive e-commerce revenue growth. Reporting directly to the Sr Director of Growth & Strategy, you’ll manage day-to-day campaign execution (with agencies), reporting, budgets, and partner on innovative strategies to grow through understanding performance and evaluating new marketing opportunities in existing and new channels. Additionally, this position will be responsible for partnering cross-functionally with Brand Marketing, Organic Social Media, Influencers & Partnerships, E-Commerce, Business Intelligence and Merchandising teams to both inform marketing strategies and ensure cohesive strategy implementation.

This position requires current expertise in digital marketing channels and the ability to understand performance KPIs and how to apply insights to inform strategic decision making in campaign and creative direction.. The ideal candidate has a passion for the ever-changing landscape of digital media and a natural curiosity to learn, test and drive growth. You’ll be comfortable writing briefs and leading meetings with both internal and external partners. We’re looking for a curious, enthusiastic leader ready to dig in and support growth!

Requirements

• Lead the development and execution of multi-channel campaigns across digital channels to reach digital growth goals
• Contribute to seasonal campaign briefs to lead internal teams and external agency partners
• Develop monthly Paid Social briefs
• Analyze performance and learnings from previous campaigns to inform future strategies and execution
• Collaborate with peers and project managers to ensure successful campaign execution
• Track, analyze, and report on weekly and monthly campaign metrics to evaluate performance, identify trends, and propose strategic adjustments that optimize campaign success.
• Lead day-to-day communication with project managers on coordination of campaign deliverables
• Build partnerships across merchandising, creative, web and technology teams to to ensure successful execution of marketing plans
• Manage monthly budgets, invoicing and reconciliation
• You’ll be interacting weekly with several agencies to keep campaigns running, including partners in Paid Search, Display, CTV, Paid Social, Creative Production, and Affiliate. You will be an important hub of communication!

What You’ll Need:

• Minimum 7+ years in strategic omni-channel marketing, with at least 2 recent years in digital paid media channels (CRM knowledge a bonus)
• Working knowledge of Paid Social campaign planning and optimizations (Meta, Pinterest)
• Working knowledge of leading agencies in Paid Search campaigns
• Working knowledge of additional paid media placements, such as Digital Display, Connected TV and Affiliate Marketing
• Proven track record of developing and executing successful digital marketing campaigns
• Proficiency in digital marketing tools and reporting on marketing KPIs
• Strategic thinker that understands the crossroads of campaign performance and creative
• Highly organized and able to operate independently and manage agency relationships
• Passionate about digital marketing and finding new ways to grow revenue
• Excited to embrace the world of women’s apparel and ideally already a fashion lover
• Driven to build meaningful relationships that align with the Evereve brand, with excellent communication and interpersonal skills
• This position is fulltime in office, currently M-Th with remote work on Fridays (subject to change)

What Success Looks Like:

• Paid media plans that run efficiently with an understanding of performance levers that drive growth
• Monthly reporting that tells the story of what happened, why, and what we should do next in our marketing channels
• Meeting new customer acquisition goals
• Excellent agency relationships built on trust and successful campaigns [1]

Evereve Benefits and Perks:

• Self-Managed PTO:Time off is yours to plan and use as you need it
• Affordable Health Insurance:80% employer-paid premiums for medical and dental for team members; 50% covered for eligible partners, spouses and dependents
• Profit Sharing Bonus:Paid quarterly based on company performance
• Parental Leave:Generous paid leave benefits for maternity, paternity and adoption to enjoy time with your growing family
• Flex Spending Accounts:Benefit from pre-tax savings for out-of-pocket healthcare or dependent/daycare costs
• Additional Insurance:Company paid short-term disability and life insurance
• 401k + 5% Match:Contribute to your financial future and receive a 5% company match with immediate vesting upon enrollment
• Fashion Discount:Enjoy a 30% discount on all Evereve product when you shop in our stores
• Flexible Work Model:Offers work from home flexibility with (3 or 4)-day in-office presence to build connection with team members
• Culture of Purpose:Experience a culture of purpose rooted in our HEART Values – Humility, Empathy, Authenticity, Relationship and Tenacity