Senior Manager Digital Content Search and Performance

Pega; Waltham (MA); On-site; USD 130,000 - 202,000; Full time

Benefits offered by this job

Gartner Analyst acclaimed technology

Continuous learning and development

Innovative, inclusive, agile, flexible

Employee equity in the company

Job summary

Pega is seeking a Senior Manager of Digital Content, Search & Performance to steer content strategy, SEO, AEO, and AI-enabled optimization across its digital ecosystem. You will lead a team of content strategists, SEO specialists, and performance professionals to boost discoverability, engagement, and measurable business outcomes.

The role demands strategic thinking, strong analytics, and collaboration with marketing, UX, and product teams to turn content into tangible value.

Qualifications

• 7+ years of experience in digital content strategy, SEO, digital marketing, customer engagement, or related disciplines.
• 3+ years of experience leading teams and managing individual contributors.
• Proven success developing content strategies that drive measurable business outcomes.
• Deep understanding of SEO/AEO, content marketing, information architecture, search behavior, and digital engagement best practices.
• Experience developing strategies for AI-powered search, answer engines, generative AI experiences.
• Strong analytical and performance optimization skills with data-driven decisions.
• Experience collaborating with content creators, marketers, UX professionals, developers, and analytics teams.
• Familiarity with web technologies, CMS, structured content models, HTML concepts, schema markup, analytics platforms, and search technologies.
• Experience implementing AI-enabled workflows, content automation, prompt engineering, or modern digital productivity tools.
• Strong communication, stakeholder management, and executive presentation skills.
• Proven ability to influence outcomes and drive alignment across complex organizations.

Responsibilities

• Define and evolve content strategy for Pega.com and related digital experiences.
• Develop scalable content frameworks that align messaging and customer journeys across industries and campaigns.
• Establish content governance standards to improve consistency, quality, and efficiency.
• Partner with Product Marketing, Industry Marketing, Brand, Campaign teams, and Digital Experience leaders.
• Drive customer-centric content planning to help visitors discover relevant information and understand Pega's value.
• Promote modern content operations practices that improve speed, quality, and scalability.
• Own enterprise SEO and AI optimization strategy and ensure discoverability across engines and AI platforms.
• Collaborate with Web Strategy, UX, Publishing, and Development teams to embed discoverability from the start.
• Monitor trends and opportunities in search behaviors to identify risks and opportunities.
• Lead experimentation with emerging technologies and AI-driven approaches for long-term success.
• Establish KPIs and reporting linking content and search performance to business outcomes.

Skills

Digital content strategy

SEO / AEO

Leadership

Analytics & reporting

Stakeholder management

AI / generative AI familiarity

Education

Bachelor's degree or higher in relevant field

Tools

HTML concepts

Schema markup

Content management systems

Web analytics tools

Job description

Senior Manager Digital Content Search and Performance

The Senior Manager, Digital Content, Search & Performance leads Pega's digital content strategy, organic discoverability, AI-era search optimization, and digital performance efforts. This leader oversees content, SEO/AEO, and optimization functions while driving innovation, coaching high-performing teams, and ensuring digital content investments deliver measurable customer and business outcomes.

Picture Yourself at Pega:

As the Senior Manager, Digital Content, Search & Performance, you will lead the strategy, planning, governance, and optimization of Pega's digital content ecosystem. You will oversee a team of content strategists, SEO and Answer Engine Optimization (AEO) specialists, and digital performance professionals responsible for improving content effectiveness, search visibility, customer engagement, and business impact across Pega.com.

You will define how content supports customer journeys, how Pega is discovered across search engines and AI-powered answer experiences, and how performance insights inform continuous improvement. You will work across organizational boundaries to align stakeholders, influence priorities, and ensure content investments deliver measurable results.

This role requires a blend of strategic thinking, content expertise, search optimization, performance analytics, leadership, and technical fluency, with a strong focus on innovation and AI-enabled ways of working.

What You'll Do at Pega:

Lead Content Strategy & Customer Engagement

• Define and evolve the content strategy for Pega.com and related digital experiences, ensuring content supports customer needs, business objectives, and growth priorities.
• Develop scalable content frameworks that align messaging, storytelling, and customer journeys across industries, solutions, products, and campaigns.
• Establish content governance standards that improve consistency, quality, reusability, and operational efficiency.
• Partner with Product Marketing, Industry Marketing, Brand, Campaign teams, and Digital Experience leaders to align content priorities and investment decisions.
• Drive customer-centric content planning that helps visitors discover relevant information, understand Pega's value, and take meaningful next steps.
• Promote modern content operations practices that improve speed, quality, and scalability.

Lead Search, Discoverability & AI Optimization

• Own Pega's enterprise SEO and Answer Engine Optimization (AEO) strategy.
• Define approaches that improve discoverability across search engines, AI assistants, generative AI platforms, and emerging answer-based experiences.
• Partner with Web Strategy, UX, Publishing, and Development teams to ensure discoverability requirements are incorporated into digital experiences from the start.
• Establish standards and best practices for metadata, structured content, schema, internal linking, search optimization, and AI-readable experiences.
• Monitor industry trends and evolving search behaviors to identify opportunities and risks.
• Drive experimentation with emerging technologies and search methodologies that position Pega for long‑term success in an AI‑driven digital landscape.

Drive Performance, Analytics & Optimization

• Establish KPIs and performance frameworks that measure content effectiveness, discoverability, engagement, and business impact.
• Partner with analytics teams to identify opportunities for optimization and continuous improvement.
• Leverage behavioral data, customer insights, experimentation, and performance reporting to inform strategic decisions.
• Develop executive‑ready reporting and recommendations that connect content and search performance to business outcomes.
• Create a culture of accountability through measurable goals, data‑driven decision making, and continuous optimization.
• Ensure content investments are prioritized based on customer value and business impact.

Lead Innovation, Technology Adoption & Modern Ways of Working

• Champion AI‑enabled workflows that improve content planning, content creation, optimization, reporting, and team productivity.
• Evaluate emerging technologies, platforms, and methodologies that improve discoverability, engagement, and operational efficiency.
• Encourage experimentation with generative AI, automation, prompt engineering, and modern content operations practices.
• Partner with technical teams to identify scalable solutions that improve content management, optimization, and performance measurement.
• Foster a mindset of continuous learning and innovation across the organization.
• Help define how AI and emerging technologies can transform content strategy, search optimization, and digital engagement.

Who You Are:

You are a strategic digital leader who understands how content, search, customer behavior, and technology work together to create meaningful business outcomes.

You combine strong analytical skills with content expertise and are comfortable navigating both executive strategy discussions and day‑to‑day optimization opportunities. You are passionate about understanding how customers discover information, consume content, and make decisions in an increasingly AI‑driven digital environment.

You thrive in collaborative environments, influence without authority, and enjoy building high‑performing teams that embrace innovation and continuous improvement.

What You've Accomplished:

• 7+ years of experience in digital content strategy, SEO, digital marketing, customer engagement, content operations, or related disciplines—ideally in a B2B environment.
• 3+ years of experience leading teams and managing individual contributors.
• Demonstrated success developing content strategies that drive measurable business outcomes.
• Deep understanding of SEO/AEO, content marketing, information architecture, search behavior, and digital engagement best practices.
• Experience developing strategies for AI‑powered search, answer engines, generative AI experiences, or emerging discoverability channels.
• Strong analytical and performance optimization skills with experience leveraging data to inform strategic decisions.
• Experience collaborating with content creators, marketers, UX professionals, developers, and analytics teams.
• Familiarity with web technologies, content management systems, structured content models, HTML concepts, schema markup, analytics platforms, and search technologies.
• Experience implementing AI‑enabled workflows, content automation, prompt engineering practices, or modern digital productivity tools.
• Strong communication, stakeholder management, and executive presentation skills.
• Proven ability to influence outcomes and drive alignment across complex, matrixed organizations.
• Gartner Analyst acclaimed technology leadership across our categories of products
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

Pega Offers You:

• Gartner Analyst acclaimed technology leadership across our categories of products
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

Additional Information

Base salary range for this role is 129,800 - 201,500 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives.

The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.

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