Senior Manager Digital Content

Madison Square Garden Sports Corp.; New York (NY); On-site; USD 96,000 - 160,000; Full time

Job summary

An established industry player is seeking a Senior Social Media Manager to elevate their online presence. This dynamic role involves crafting compelling social media strategies, managing a team of creators, and ensuring engaging content resonates with fans. You will oversee live game coverage and collaborate with various departments to align messaging. If you have a passion for sports and a knack for creating captivating content, this opportunity offers a chance to make a significant impact in the world of professional sports. Join a team that values growth, diversity, and the power of social media in connecting with audiences.

Qualifications

• 5-8 years of social media experience, ideally in a hockey context.
• Strong written communication skills and attention to detail.

Responsibilities

• Lead daily social media posting for the Rangers and develop engaging content.
• Coordinate with various departments to maintain a consistent social voice.

Skills

Social Media Strategy

Copywriting

Photography

Video Production

Graphic Design

Interpersonal Skills

Detail Orientation

Tools

Sprout

ClipPro

Adobe Creative Suite

AirTable

Job description

Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and the New York Rangers (NHL), as well as two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at www.msgsports.com.

Who are we hiring?

The Senior Social Media Manager will be responsible for ideating, creating, and publishing highly engaging social media content. This position will lead daily posting on Rangers social channels with a focus on developing content that entertains and informs each channel’s audience. The ideal candidate will have a deep understanding of hockey and how people consume social content, an eye for detail, and stay up-to-date on cultural and industry trends. This position reports to the Director of Content and will collaborate with the content team around team coverage, tentpole events, marketing partnerships, community programs, and more.

What will you do?

• Own the editorial calendar and lead day-to-day social publishing for the Rangers accounts
• Develop organic social media strategy in conjunction with the Director of Content
• Lead and manage a team of social creators and publishers
• Coordinate with PR, Hockey Ops, Marketing, Partnerships, and Creative Services to maintain a consistent social voice
• Oversee live coverage of Rangers games and other team events, ensuring consistency across each channel
• Curate, prioritize, and publish content that is consistent with team and brand messaging, with an eye to expand and engage the Rangers’ audience
• Take the lead in the development of social content and campaigns
• Build distribution plans for priority brand and marketing partnership content initiatives
• Work with Digital Analytics team to assess content performance and optimize approach
• Stay on top of social media trends and integrate new opportunities for the Rangers’ social presence
• Advise Marketing Partnerships to ensure sold content follows best practices in social media

What do you need to succeed?

• 5-8 years experience in social media, preferably at a hockey club
• Available to work Rangers games based on team schedule which occur nights/evening/weekends/holidays as needed by Director Content
• Deep understanding of current and emerging social media platforms and trends
• Strong visual eye with regard to the production and curation of social media content (photography, video, graphics)
• Strong written communication skills, including copywriting, proofreading and the ability to write copy specific to platforms
• Detail oriented and organized, with the ability to accomplish daily goals while planning ahead and managing multiple projects simultaneously
• Experience operating social media platforms for a brand or team
• Experience with social media measurement tools such as Sprout
• Experience in ClipPro, Adobe Creative Suite and project management tools like AirTable
• Knowledge of the NHL and the Rangers and hockey culture
• Versatile interpersonal skills and professionalism to work across multiple environments and departments, including interaction with players, executives and celebrities
• Detail oriented with a track record of managing multiple projects at once and delivering on time
• Ability to work autonomously, but also able to sync accordingly with full cross-department planning
• Travel as required for games, team practices and other team related events

Pay Range: $96,000 — $160,000 USD

At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.

We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status.

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