Senior Manager, Development Marketing

Hilton; McLean (VA); On-site; USD 100,000 - 145,000; Full time

Benefits offered by this job

Travel perks

ESPP

Paid parental leave

Caregiving support

Crisis concierge

Mental health resources

Generous PTO

Health plans

Retirement plans

Job summary

Hilton is seeking a Senior Manager, Development Marketing, based at our corporate office in McLean, VA. You will lead the Development Marketing strategy, collaborate with Brand, Operations, Analytics, and Legal, and build owner-facing materials to strengthen brand positioning for Hilton's managed and franchised portfolio.

You will guide events, digital strategies, and communications to drive growth across the US and Canada, partnering with internal teams and external agencies to ensure

Qualifications

• Seven (7) years of professional work experience.
• Five (5) years of work experience in Hotel / Business to Business Marketing, Sales, or a creative professional environment.
• Three (3) years of experience working in the Hospitality industry.
• Expertise in visual design, storytelling, and linking strategy to outcomes.

Responsibilities

• Lead strategy, planning, and budgeting for the Development Marketing function.
• Collaborate across disciplines to define and buy-in Hilton's Development Marketing strategy.
• Create owner-facing materials and Developer toolkits for brand positioning and consistency.
• Coordinate with Brands, Commercial Services, and marketing agency partners for alignment and impact.
• Develop innovative ways to pitch Hilton's brands to owners using storytelling, design, and messaging across web and collateral.
• Manage US and Canada owner engagement, including events, roadshows, and conferences.

Skills

Visual design

Storytelling

Linking strategy to outcomes

Education

BA/BS/Bachelor's Degree in related field

Job description

Job Identification: 220488

Job Category: Development

Job Schedule: Full time

Equal Opportunity Employer EOE, including disability/vets

Exceptional Hospitality Starts with You

This role is based at our corporate office in McLean, VA

This is your chance to be on our Development team who play a large part in driving Hilton's growth strategy through the addition of new hotels to our ever-growing portfolio! As a Senior Manager, Development Marketing, you will partner closely with our Development Marketing team, Sales Analysts, Corporate Marketing, and our Developers to grow our managed and franchised hotel estate. On the Development Operations team reporting to the VP of Global Development Operations, you will collaborate across disciplines to define and execute our Development Marketing strategy.

What you'll do during a typical day:

• Lead strategy, planning, and budgeting efforts for the Development Marketing function.

• Collaborate across disciplines to define and get buy-in for Hilton's Development Marketing strategy with a strong focus on owner needs and perspectives tied to measurable outcomes.

• Build a collection of owner-facing materials and Developer toolkits that strengthen brand positioning and ensure sales materials are consistent, high-quality, and tailored to owner expectations.

• Support Development teams with custom owner materials by coordinating with Brands, Commercial Services, and marketing agency partners (as applicable) to ensure alignment and impact.

• Develop innovative and compelling ways to pitch Hilton's brands and offerings to owners - leveraging storytelling, design, and strategic messaging across web, digital platforms, collateral, videos, and other materials to strategically differentiate Hilton in a competitive landscape.

• Lead US and Canada owner engagement efforts, including event planning, outreach, roadshows, and conference participation, to strengthen owner relationships and reinforce Hilton's value proposition.

How you'll collaborate with others:

• Partner across internal disciplines, including Brand, Operations, Analytics, Marketing, Strategy, and Legal, to shape Development Marketing strategy.

• Work with regional Development support leads to drive global Development marketing efforts with consistency and impact across markets.

• Partner with vendors and outside agencies as required.

Projects you'll take ownership of:

• Define a results-driven global B2B development marketing strategy.

• Manage coordination with internal disciplines and coordination of marketing agency work (as applicable) for creation of compelling owner materials.

• Create a digital strategy leveraging web, social media, and other opportunities to drive engagement, reach new owners, and effectively communicate Hilton's brand and commercial strengths.

• Build and execute on a marketing and communications strategy to drive growth in our luxury and lifestyle portfolios.

What It Takes to Make the Stay

You have these minimum qualifications:

• Seven (7) years of professional work experience

• Five (5) years of work experience in Hotel / Business to Business Marketing, Sales, or a creative professional environment

• Three (3) years of experience working in the Hospitality industry

• Expertise in visual design, storytelling, and linking strategy to outcomes

It would be useful if you have:

• BA/BS/Bachelor's Degree in related field

• Experience working in a large, matrixed corporate environment

How We'll Help You Thrive

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program

• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future

• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents

• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones

• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care

• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)

• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most

• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered

• Financial security for your future – Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $100,000 – $145,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.

Join an Award-Winning Workplace Culture

At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands https://www.hilton.com/en/brands/ , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.

Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog https://jobs.hilton.com/blogs to see why we’re more than a great place to stay—we’re a great place to work.