Senior Manager, Demand Generation Channels

AccessHope; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Coverage

401(k) Plan with Employer Match

Paid Time Off (PTO)

Short‑Term Disability

Voluntary Benefits

Job summary

AccessHope seeks a Senior Manager, Demand Generation Channels who will lead cross-channel demand generation initiatives across partner ecosystems, with a focus on co-marketing, ABM programs, and paid media to drive awareness and engagement. You will own the webinar calendar, craft content for multiple audiences, and collaborate with Product and Clinical teams to turn insights into campaign materials.

In this senior role, you will manage budgets, optimize campaigns in HubSpot, and build long-term

Qualifications

• Bachelor's degree in marketing, communications, business required or equivalent experience.
• Experience in B2B demand generation within healthcare/benefits is highly preferred.
• Strong ABM and co-marketing program management experience.
• Must be able to manage budgets and track performance.

Responsibilities

• Lead co-marketing with partners, developing campaigns, content, webinars, and events.
• Develop channel strategies to reach buyers and oncology community.
• Build demand-gen programs to educate targeted employer accounts.
• Develop ABM campaigns for health plans and partners; coordinate messaging.

Skills

B2B demand generation

Healthcare/benefits marketing

ABM

Co-marketing programs

HubSpot proficiency

Webinars & paid media

Budget management

Content collaboration

Education

Bachelor's degree in marketing, communications, business

MBA or advanced degree

Tools

HubSpot

LinkedIn Ads

Webinar platforms

Job description

Senior Manager, Demand Generation Channels

At AccessHope, we’re Fighting cancer with everything we know™ by putting the ever-growing body of cancer knowledge to work for the greater good. Through a revolutionary employer health benefit offering, we remotely connect employees with cancer support services fromNational Cancer Institute (NCI)–Designated Comprehensive Cancer Centers. Instead of requiring those who have been diagnosed with cancer to come to the centers for renowned cancer expertise, AccessHope brings their support to the patient and their local oncologist—wherever they’re located—to improve care, outcomes, and value.

Hopeful for those we support, rebellious in our approach, and collaborative by breaking down barriers, AccessHope is seeking Senior Manager, Demand Generation Channels to help us uniquely deploy the latest cancer knowledge to the places it’s needed most. As an ideal candidate, you’ll lead the programs that build AccessHope's presence across our partner ecosystem, driving new partnership opportunities with health plans and employer benefit platforms, deepening the marketing programs we run alongside existing partners, and building awareness of AccessHope among the people who influence how our services are offered and used.

This is a broad, channel-oriented demand generation role: you'll manage co-marketing programs, run account-based marketing against a curated set of target organizations, oversee paid media, and build the always-on content and events calendar that keeps AccessHope visible in the market. You'll also own the budget behind these programs, allocating spend to what performs best.

Essential Functions:

• Lead co-marketing with existing partners, developing joint campaigns, content, webinars, and events that strengthen relationships and extend AccessHope’s reach.
• Cultivate a set of channels with predictable performance and reach to our key audiences, both buyers and within the oncology community
• Build demand generation programs that raise awareness and educate future buyers at targeted employer accounts about AccessHope’s offerings.
• Develop account-based campaigns for priority health plans and other high-value partners, working with commercial teams to select accounts, tailor messaging, coordinate outreach, and track engagement.
• Plan and manage paid programs and ads, particularly on LinkedIn, with clear goals and performance tracking.
• Own the webinar and campaign calendar, including speaker coordination, promotion, production, follow-up, and opportunities to extend the life of each program.
• Run regular email marketing, including newsletters and nurture campaigns, and make campaign-related updates to landing pages and the website.
• Own performance of our website, and keeping it engaging, and driving SEO and GEO to ensure that AccessHope shows up accurately and favorably when prospective partners and key audiences look for solutions in this space.
• Manage day-to-day campaign operations in HubSpot, including lists, forms, emails, workflows, lead routing, reporting, and data quality. Also run operations within webinar platform.
• Work with Product, Clinical, and Marketing colleagues to turn AccessHope’s expertise, outcomes, and customer stories into presentations, content, and campaign materials for different audiences. Support opportunities for earned media and improve how audiences find this content through search.
• Own the demand generation budget across programs and channels, tracking spend, reporting results, and adjusting investments based on performance.

Required Qualifications:

• Bachelor's degree in marketing, communications, business, or related field; experience may substitute for minimum education
• 5 years in B2B demand generation, ideally within healthcare, benefits, or a partner/channel-driven business model

Preferred Qualifications:

• MBA or advanced degree
• HubSpot certifications
• Startup and/or oncology/digital health experience; experience managing external agencies.

Skills & Abilities

• Experience marketing to or through health plans, payers, or employer benefits platforms
• Experience running co-marketing programs with external partners and account-based campaigns for a defined, high-value target list.
• Strong hands‑on HubSpot skills. You can build, launch, measure, and troubleshoot campaigns yourself.
• Hands‑on experience across webinars, paid media, and content/earned channels
• Strong budget management and performance reporting skills
• Comfort and experience building presentations, editorials and other collateral
• Strong project management and communication skills, with the ability to keep several programs and stakeholders moving at once.
• Working knowledge of SEO and emerging generative/AI search optimization (GEO) nice to have
• A collaborative style; this role works closely with other Marketing teams, Partnerships, Growth teams, as well as our Product and Clinical functions

What Does Success Look Like:

• New, measurable partnership pipeline with prospective health plans and employer platforms
• Expanded co‑marketing results with existing partners
• Growing awareness of AccessHope among key audiences across the partner ecosystem

Additional Information

• Virtual within the Continental U.S.; support or collaboration across multiple time zones; may include travel up to 25%
• Must be authorized to work in the U.S. without the need for current or future employer‑sponsored work authorization. We do not provide visa sponsorship or participate in F‑1 OPT/STEM OPT training programs or CPT training.

AccessHope is proud to offer a range of benefits to support your health, finances, and work‑life balance, including:

• Medical, Dental, and Vision Coverage
• 401(k) Plan with Employer Match
• Paid Time Off (PTO)
• Short‑Term Disability
• Voluntary Benefits(e.g., life insurance, additional coverage options)

We’re dedicated to helping our employees thrive in all aspects of life.

The estimated pay scale represents the typical pay range AccessHope reasonably expects to pay for this position, with offers determined based on several factors which may include, but not be limited to, the candidate’s experience, expertise, skills, education, job scope, training, internal equity, geography/market, etc. This post includes a pay range that represents a ‘good faith wage range’ and applies to the current posting only.

AccessHope is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, identity, age, status as a protected veteran, or status as a qualified individual with disability.