Senior Manager, Data Analytics and Insights

Fidelity Investments Inc.; Merrimack (NH); On-site; USD 150,000 - 180,000; Full time

Job summary

Fidelity Investments Inc. in Merrimack, NH is seeking a Senior Manager, Data Analytics and Insights to lead data-driven marketing initiatives for Fidelity Workplace Investing. You will partner with marketing, analytics, and technology teams to build data strategies, define KPIs, and deliver insights across paid, owned, earned, and shared channels.

The role requires expertise in SQL, digital analytics tools, and data storytelling to influence decisions and optimize campaigns end-to-end.

Qualifications

• Bachelor’s degree required in a quantitative field.
• Strong SQL skills and data manipulation experience.
• Experience with digital marketing analytics platforms.
• Ability to craft data-driven narratives and present to stakeholders.

Responsibilities

• Lead data-driven marketing analytics for Fidelity WI initiatives.
• Partner with marketing, analytics, and tech teams to build data strategies.
• Define KPIs, benchmarks, and measure efficacy of campaigns.
• Analyze digital behavior and optimize paid/owned/earned channels.
• Craft data narratives to inform cross-functional partners.

Skills

SQL

Digital marketing analytics

Python (Pandas)

Data storytelling

Education

Bachelor’s degree in Statistics, Mathematics, Economics, Marketing, or other quantitative field

Tools

Salesforce

Adobe Analytics

Google Analytics

Tableau

Job description

Senior Manager, Data Analytics and Insights### Senior Manager, Data Analytics and InsightsApply: Merrimack, NH: Full time: Posted Yesterday: 2136477**Fidelity will not provide immigration sponsorship for this position.**## ## Job Description:**The Team**As a Senior Manager within the WI Internal Analytics, Insights and Reporting team this person will be focused on bringing deep data expertise to support B2C Marketing initiatives. These initiatives will drive awareness, engagement, and consideration for Fidelity Workplace Investing (WI) across a diverse array of solutions and segments. You will partner to build cross-functional relationships with business and analytics colleagues, build data strategies that will identify the target audience, create benchmarks, define KPIs, harness models, measure efficacy, analyze digital behavior and identify ways to optimize key initiatives across paid, owned, earned, and shared channels. **The Expertise You Have** * Deep experience with SQL to create, manipulate and concatenate large datasets* Strong expertise working within Digital Marketing Analytics including Salesforce, Adobe Analytics, or Google Analytics* Demonstrated experience using Tableau or equivalent data visualization tools along with Intermediate to Advanced Python (Pandas)* Experience interacting with cross functional partners within the organization and crafting presentations that convey the data narrative* Understanding of Account Based Marketing (ABM), Journey Builder, and other marketing automation techniques* Bachelor’s degree in Statistics, Mathematics, Economics, Marketing, or another quantitative field· **The Skills You Bring*** Co-create marketing strategies from a data driven point-of-view* Understanding of business objectives while navigating your way through the data ecosystem to find the best approach* A sense of curiosity that is always seeking creative ways to approach the next big challenge* Attention to detail and methodical approach to any initiative you lead* Ability to utilize data to create compelling stories that contextualized insights to effectivelycommunicate narratives and visualizations to partners**The Value You Deliver*** Being a strategic data strategist that closely partners with a marketing strategist and technologist to bring impactful marketing strategies to life* Serving as a subject-matter-expert (SME) that can utilize a plethora of datasets to address complex business objectives* Building data experiments that will allow to continuously improve results that deliver the most value and impact to the firm* Providing a stellar experience that delivers transparency, accuracy, and timely insights to stakeholdersFidelity’s Onsite Working Model Fidelity is transitioning to a full-time onsite working model through a phased rollout across regions and roles. Currently, some roles and locations require 100% onsite presence, while others require less. Onsite expectations are likely to evolve as the rollout continues. This transition does not apply to fully remote roles.## ## Certifications:## ## Category:## Business Analytics and InsightsPlease be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.