Senior Manager, CRM Member Marketing

Thyme Care; Nashville (TN); On-site; USD 140,000 - 189,000; Full time

Job summary

A healthcare technology organization is seeking a Senior Manager in CRM Member Marketing in Nashville, TN. The successful candidate will lead automated marketing campaigns, collaborate with engineering on data optimization, and enhance the member experience through effective communication strategies. An ideal candidate has over 6 years of experiences in CRM marketing, strong analytical skills, and a collaborative mindset. This role offers a competitive salary ranging from $140,000 to $189,000, reflecting a commitment to equity and inclusion in cancer care.

Qualifications

• 6+ years of experience in CRM or lifecycle marketing.
• Familiarity with marketing automation platforms like Customer.io.
• Working knowledge of HTML and data integrations.

Responsibilities

• Develop and maintain automated marketing campaigns.
• Collaborate with engineering for data flow and integrations.
• Lead A/B tests and analyze campaign performance.

Skills

CRM marketing

Marketing automation

Data-driven campaign management

Collaboration with engineering

Analytical skills

Project management

Education

Bachelor's degree in a related field

Tools

Customer.io

Iterable

Braze

Looker

Job description

Senior Manager, CRM Member Marketing

Join to apply for the Senior Manager, CRM Member Marketing role at Thyme Care

OUR MISSION We exist to create a more connected, compassionate, and confident experience for people with cancer and those who care for them. We make it easier to get answers, access high-quality care quickly, and feel supported throughout treatment and beyond.

As a tech‑native organization, we believe technology should strengthen the human connection at the center of care. Through data science, automation, and AI, we simplify complexity, improve collaboration, and help care teams focus on what matters most: supporting people through cancer.

Our vision is bold: to become a household name in cancer care, where every person diagnosed asks for Thyme Care by name. If you’re inspired to make cancer care more human and to help reimagine what’s possible, we’d love to meet you.

Your role
As the Senior Manager, CRM Marketing, you’ll be part of Thyme Care’s Member Marketing Programs team, leading the planning, execution, and optimization of all member marketing initiatives. You’ll report to the Senior Marketing Program Manager and collaborate closely with Enrollment, Member Engagement, Brand, Engineering, and Data teams to design and deliver seamless, data‑driven experiences that support members across their care journey.

That role is ideal for someone who is curious and collaborative, with both creative and technical range. You bring a "marketing for good" mindset—motivated by empathy, learning agility, and a desire to make communications meaningful for those living with cancer.

What You’ll Do

• Build and manage CRM journeys: Develop and maintain automated campaigns in Customer.io (or similar tools like Iterable or Braze) that drive awareness, enrollment, engagement, and retention.
• Own data flow and integrations: Partner with engineering and data teams to optimize how member data moves between proprietary systems and marketing platforms, ensuring reliability and personalization at scale.
• Design scalable campaign architecture: Create workflows and automations across channels (email, SMS, print, and landing pages) with a focus on compliance, brand alignment, and QA.
• Lead testing and reporting: Define, run, and evaluate A/B tests; use Looker and other analytics tools to measure campaign performance, identify opportunities, and deliver actionable insights.
• Support co‑branded initiatives: Execute marketing programs with payer and provider partners, maintaining strong collaboration and brand integrity across all audiences.
• Establish operational excellence: Maintain CRM hygiene, manage segmentation and audience lists, and create documentation and standards for campaign deployment.
• Collaborate cross‑functionally: Work with internal partners across Enrollment, Brand, and Member Engagement to translate strategic goals into technical execution.
• Champion the member experience: Reduce friction in communications by simplifying journeys, clarifying messaging, and ensuring members receive timely, supportive information.

What You Bring

• 6+ years of experience in CRM or lifecycle marketing, with a strong focus on marketing automation and data‑driven campaign management.
• Deep familiarity with Customer.io, Iterable, Braze, or similar CRM platforms.
• Working knowledge of HTML, dynamic content, and data integrations via APIs or data pipelines.
• Comfort collaborating closely with engineering and data partners to solve technical challenges.
• Experience managing complex, multi‑channel programs with high attention to detail and documentation.
• Analytical mindset with proficiency in performance reporting (e.g., Looker or similar BI tools).

What leads to success

• Act with our members in mind: Thyme Care’s mission, and in particular, our member experience, matters deeply to you.
• Move with purpose: You’re biased to action and know how to prioritize initiatives and act with purpose.
• Effective listener and communicator: Must be an articulate professional with excellent oral and written communication skills, capable of influencing change positively.
• Experience: You have experience in lifestyle marketing and healthcare. You’ve demonstrated the ability to develop impactful campaigns that engage patients and providers. You’re an adept project manager; you stay organized even as priorities change quickly. You also earned a Bachelor’s degree in a related field.
• Comfort with pace and ambiguity: You have experience scaling businesses, fast‑paced environments, and startups, understanding rapid changes to strategy and priorities.

Beginning with the end in mind. You are highly analytical, dive into member demographics and provider referral pathways to drive enrollment and use those insights to drive growth and results. You translate research and insights into actionable marketing plans.

OUR VALUES At Thyme Care, our core values guide us in everything we do: Act with our members in mind, Move with purpose, and Seek diverse perspectives. They anchor our business decisions, including how we grow, the products we make, and the paths we choose—or don’t choose.

Salary Range – $140,000 – $189,000 (base salary; may vary by level). Total compensation includes equity, benefits, and other opportunities.

We recognize a history of inequality in healthcare. We’re here to challenge the status quo and create a culture of inclusion through the care we give and the company we build. We embrace and celebrate a diversity of perspectives in reflection of our members and the members we serve. We are an equal‑opportunity employer.

Be cautious of recruitment fraud, and always confirm that communications are coming from an official Thyme Care email.