Senior Manager, CRM & Email Marketing

Edgewell Personal Care; United States; Remote; USD 96,000 - 144,000; Full time

Job summary

A leading company in personal care is seeking a Senior Manager for CRM & Email Marketing to drive revenue-generating campaigns for DTC brands. The ideal candidate will develop effective CRM strategies, manage execution, and leverage data to enhance customer interactions, impacting overall business growth.

Qualifications

• 6+ years of direct experience in CRM with a strong focus on email marketing within a DTC environment.
• Proven ability to leverage data to make impactful recommendations.
• Strong track record of defining successful CRM strategies.

Responsibilities

• Drive CRM strategies across onboarding, engagement, retention, winback, and monetization.
• Manage execution of campaign calendars and launch CRM campaigns.
• Analyze performance and extract actionable insights for future opportunities.

Skills

CRM Strategy

Email Marketing

Data Analysis

Segmentation

Personalization

Education

Bachelor’s degree in Marketing or related field

Tools

Klaviyo

Customer.io

Job description

Edgewell is not just a company, but a vibrant global community of6,800 visionaries, doers, and makers. Our family of over25 personal care brands serves people in more than50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value ofPeople Firstguiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

Billie is on the lookout for a Senior Manager, CRM & Email Marketing to independently drive revenue-generating campaigns for Billie and other DTC brands at Edgewell Personal Care.

We're seeking a strategic leader who can build a thoughtful, highly effective roadmap based on both business and customer needs and have a major impact on our DTC business growth.

If you're passionate about driving measurable results and thrive in a collaborative team environment, read on!

What you’ll do

• Drive CRM Strategy & Roadmap: Help shape CRM strategies across onboarding, engagement, retention, winback, and monetization. Partners closely with brand leads to align on strategy, planning, and prioritization.
• Manage Execution: Outlines campaign calendars, works with creative teams to brief & design; builds and launches CRM campaigns
• Analyze and Optimize: Monitor performance and extract actionable insights to inform roadmap adjustments and future opportunities. I ndependently analyze results to make data-driven recommendations and continuously reimagine how customers interact with our email and SMS experiences.
• Own the Platforms: Serve as the main point of contact for third party relationships including contract and budget negotiations. Possess a deep understanding of segmentation, personalization, and campaign logic needs within Klaviyo, Customer.io, and similar tools.
• Evangelize CRM best practices: Collects & shares competitive & industry trends, best in class customer experience, and stay on top of emerging technologies within the CRM arena.

Who we’re looking for

• Bachelor’s degree in Marketing or a related field
• 6+ years of direct experience in CRM with a strong focus on email marketing within a DTC environment
• Hands-on background with platforms like Klaviyo or Customer.io and experience with personalization
• Strong track record of defining successful CRM strategies and collaborating effectively with cross-functional partners
• Intimate knowledge of email KPIs including deliverability and business success metrics
• Proven ability to leverage data to constantly reimagine customer interactions across email and SMS experiences, and independently analyze results to make impactful recommendations.

The salary range for this position is $96,000-144,000. The actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.

Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.