Senior Manager, Conversion Rate Optimization

Housecall Pro; United States; Remote; USD 134,000 - 162,000; Full time

Benefits offered by this job

Health insurance

Employee assistance program

401(k)

Flexible time off

Paid parental leave

Tech reimbursement

Equity

Job summary

Housecall Pro seeks a Senior Manager of Conversion Rate Optimization to lead the strategy and execution of our digital optimization efforts. You will guide a high-performing team, manage a portfolio of A/B and multivariate tests, and align experimentation with lead quality and growth metrics.

You will collaborate across Performance Marketing, Brand, Content, Product Marketing, Design, Analytics, Product, and Engineering to improve onboarding, pages, and journeys.

Qualifications

• 8+ years in conversion rate optimization, growth marketing, digital experimentation, or related field.
• Advanced expertise in hypothesis testing, power analysis, sample sizing, significance, and test validity.
• Experience with analytics platforms and website optimization tools (e.g., Optimizely, GA4, Hotjar, FullStory, Contentsquare).
• Proven ability to connect experimentation to lead quality, acquisition efficiency, or revenue outcomes.
• Experience influencing cross-functional stakeholders on experimentation infrastructure and strategy.
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics or equivalent work experience.
• Proven experience leveraging AI tools to improve team efficiency and results.

Responsibilities

• Lead the CRO strategy and annual roadmap for the website and digital properties.
• Manage and develop a high-performing CRO team with clear ownership and coaching.
• Direct a portfolio of A/B and multivariate experiments across pages, forms, messaging, CTAs, and site structure.
• Establish a research strategy using behavioral analytics, funnel analysis, user feedback, and usability studies.
• Shape landing page and journey strategy across paid and organic channels with cross-functional partners.
• Drive cross-functional improvements to navigation, performance, trust signals, and mobile experiences.
• Influence roadmaps across Product, Engineering, Design, Analytics, and Marketing Ops for experimentation infrastructure.
• Define a measurement framework linking experiments to qualified leads and growth objectives.
• Establish scalable standards for experiment intake, prioritization, QA, statistics, and knowledge sharing.
• Foster an organization-wide culture of experimentation and data-driven decision making.

Skills

Conversion optimization

Growth marketing

Experimentation

Analytics

Strategy

AI automation

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Optimizely

VWO

GA4

Hotjar

FullStory

Contentsquare

Job description

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and ultimately-save time so they can be with their families and live well.

While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Senior Manager, Conversion Rate Optimization, you lead the strategy, team, and operating model responsible for increasing the effectiveness of HCP’s digital traffic-to-lead journey. You translate Growth Marketing priorities, customer behavior, acquisition economics, and website performance into a cohesive conversion strategy that improves both lead volume and lead quality across channels, audiences, and service verticals. You own an extensive experimentation portfolio, guide annual planning and prioritization, and establish the systems, standards, and capabilities that allow conversion optimization to scale.

You lead and develop a team while operating as a senior cross-functional partner to Performance Marketing, Brand, Content, Product Marketing, Design, Analytics, Product, Engineering, and Marketing Operations. You influence how the organization approaches landing pages, experimentation, personalization, measurement, and digital customer journeys, balancing near-term performance opportunities with longer-term improvements to infrastructure and experience. You use data and customer insight to challenge assumptions, establish clear investment priorities, and ensure experimentation produces durable knowledge that informs broader growth strategy. You create the conditions for teams to test intelligently, learn quickly, and translate successful findings into sustained business impact.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Lead the conversion rate optimization strategy and annual roadmap across the website, aligning experimentation priorities with acquisition goals, customer segments, Growth Marketing objectives, and broader business priorities
• Manage and develop a high-performing conversion optimization team, establishing clear ownership, coaching team members, allocating resources, and strengthening experimentation and analytical capabilities
• Direct a portfolio of A/B and multivariate experiments across landing pages, forms, messaging, calls-to-action, site architecture, and other critical stages of the traffic-to-lead journey
• Establish the research strategy that combines behavioral analytics, funnel analysis, visitor feedback, session recordings, usability research, customer insights, and market signals to identify high-value conversion opportunities
• Shape landing page and digital journey strategy across paid and organic acquisition channels, partnering with Performance Marketing, Brand, Content, and Product Marketing to improve relevance and conversion across distinct customer segments and verticals
• Drive cross-functional improvements to navigation, site performance, trust signals, form experiences, personalization, mobile journeys, and other structural factors affecting conversion and lead quality
• Influence Product, Engineering, Design, Analytics, and Marketing Operations roadmaps to strengthen experimentation infrastructure, measurement, data quality, testing velocity, and delivery of complex conversion initiatives
• Define the measurement framework for conversion performance, connecting individual experiment results and cumulative program impact to qualified lead generation, acquisition efficiency, and Growth Marketing objectives and key results
• Establish scalable standards for experiment intake, prioritization, quality assurance, statistical rigor, documentation, rollout decisions, knowledge management, and communication of learnings across the organization
• Advance an organization-wide culture of experimentation by translating findings into strategic recommendations, identifying patterns across tests and audience segments, and helping partners apply conversion insights beyond individual experiments

Qualifications:

• 8+ years of experience in conversion rate optimization, growth marketing, digital experimentation, product growth, or a related discipline, including ownership of sophisticated experimentation programs with measurable business impact
• Advanced expertise in experimentation methodology, including hypothesis development, statistical power, sample sizing, significance, test validity, interaction effects, segmentation, and interpretation of complex results
• Deep experience with experimentation, digital analytics, behavioral analytics, and website optimization platforms (i.e. Optimizely, VWO, Google Analytics 4, Hotjar, FullStory, Contentsquare…)
• Proven experience combining quantitative and qualitative research methodologies to identify customer friction, prioritize opportunities, and shape digital growth strategy
• Demonstrated experience developing conversion strategy across multiple acquisition channels, customer segments, products, or verticals while connecting optimization work to lead quality, acquisition efficiency, or revenue outcomes
• Experience influencing Product, Engineering, Design, Analytics, Marketing Operations, and senior Marketing stakeholders on experimentation infrastructure, website strategy, measurement, and investment priorities
• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, a related field, or equivalent work experience
• Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

What will help you succeed:

• Strategic thinking that connects customer behavior, marketing economics, website performance, and experimentation into clear long-term priorities
• Experience leading through influence by creating clarity, building alignment, and driving accountability across cross-functional partners without direct authority
• Strong business judgment with the ability to determine where experimentation creates value and where broader structural or experience changes are required
• Executive-ready communication skills with the ability to synthesize complex findings, make evidence-based recommendations, and influence decisions across senior stakeholders
• Ability to create clarity across competing priorities and lead teams through complex, cross-functional work with significant dependencies
• A test-and-learn mindset that values rigorous experimentation while recognizing that learning, customer understanding, and organizational knowledge are meaningful outcomes
• Ability to develop people, raise standards, and create an environment of accountability, curiosity, healthy debate, and continuous improvement
• A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
• Personal resilience to learn from scratch, and successfully thrive in ambiguity

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $134,000-$162,000 + Equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 50,000 businesses and have over 2,000 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

Privacy Notice for California Job Candidates - Housecall Pro

Use of Artificial Intelligence in Hiring and Engagement Processes: we may use artificial intelligence (AI)-powered tools to support the review and evaluation of employment and independent contractor applications, including screening and qualification assessments. All final hiring and engagement decisions are made by human representatives, not AI tools.

Any specific metrics, targets, or performance goals referenced in this posting are illustrative only and are subject to change based on evolving business needs.