Senior Manager, Convening Event Experiences

Nielsen; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health and wellness plans

401(k) with company match

Generous paid time off

Discretionary incentive/bonus eligible

Job summary

Nielsen seeks a Sr Manager, Convening Experiences to own Nielsen's premier convening portfolio, including global sports and executive forums. You will design and deliver premium experiences where senior clients engage with Nielsen's insights, guiding retention and strategic partnerships.

The role partners with Global Client & Sales Leadership, CAR Lifecycle Marketing, and Content & Strategic Insights to craft moments with impact and a measurable shift in client perspective.

Qualifications

• 10+ years leading premium B2B experiences or executive convening.
• Experience delivering premium hospitality and convening at major sports, entertainment or cultural moments.
• Proven ability to design programming and content moments, not only manage logistics and production.
• Track record aligning experiences to named-account retention, executive relationship depth and commercial outcomes.
• 7+ years managing agency, production and technology partners at premium standard.
• Excellent written and verbal communication skills, with the confidence to advise and prepare senior executives as hosts.
• Bachelor's degree in Marketing or equivalent experience.

Responsibilities

• Flagship Experience Ownership: Own end-to-end design and delivery of Nielsen's annual flagship convening experience, from concept to post-event verdict, with budget accountability.
• Premium Sports & Cultural Convening: Lead Nielsen's premium convening at World Cup, Super Bowl, Olympics, Cannes Lions and related programs with defined guest experience and content moments.
• Executive Forums & C-Suite Engagement: Build and run executive forums, roundtables and C-suite dinners with host preparation.
• Guest Strategy & Account Alignment: Build guest strategy for named strategic accounts, handling invitation architecture, tiering, RSVP, and post-event follow-through.
• Experience Design & Programming: Translate Nielsen's narrative into environment, format, content, and premium design with clear value.
• Production & Agency Leadership: Oversee agencies/partners, production workbooks, safety, security, and compliance across the portfolio.
• Measurement & Reporting: Own event metrics including event NPS and retention impact; report results to leadership.
• Budget Ownership: Manage the premium portfolio budget with a clear business case and ROI.

Skills

Premium B2B experiences

Executive convening

Budget accountability

Agency & production management

Senior client relationships

Excellent communication

Education

Bachelor's degree in Marketing or equivalent experience

Job description

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

The Sr Manager, Convening Experiences owns Nielsen's most senior, highest-stakes convening portfolio: the annual flagship client experience, global sports convening including World Cup, Super Bowl and Olympic suites, Cannes Lions convening, executive forums and C-suite dinners.

This role exists to move Nielsen's premium moments from hospitality to executive immersion. The output is not attendance — it is a measurable shift in how the industry's most valuable decision-makers regard Nielsen, and a direct contribution to retention across named strategic accounts.

Working closely with Global Client & Sales Leadership, Customer Lifecycle Marketing, Content & Strategic Insights, Brand and Creative, this leader designs and delivers experiences where senior clients engage with Nielsen's media intelligence and leadership in an environment built entirely for that purpose.

Responsibilities

• Flagship Experience Ownership: Own the end-to-end design and delivery of Nielsen's annual flagship convening experience, from concept and business case through guest journey, strategy, programming, production and post-event verdict. Hold accountability for the standard, the budget and the outcome.


• Premium Sports & Cultural Convening: Lead Nielsen's premium convening at global sports moments, including World Cup, Super Bowl and Olympic programs, and Cannes Lions convening. Define the guest experience model, hospitality standard and content moments that differentiate Nielsen from a suite with a logo on it.


• Executive Forums & C-Suite Engagement: Build and run a recurring program of executive forums, roundtables and C-suite dinners that create senior dialogue between Nielsen leadership and client leadership. Own format design, topic selection with Content & Strategic Insights, and executive host preparation.


• Guest Strategy & Account Alignment: Partner with Global Client & Sales Leadership and Customer Lifecycle Marketing to build guest strategy against named strategic accounts and retention priorities. Own invitation architecture, tiering, RSVP conversion and the post-event follow-through motion into client planning conversations.


• Experience Design & Programming: Translate Nielsen's brand and media intelligence narrative into environment, format, content and moment premium design. Ensure every program has a point of view and value, not just a venue and a run of show.


• Production & Agency Leadership: Lead agencies and production partners against Nielsen's premium standard. Own workback plans, production workbooks, safety, security, legal and compliance requirements across the premium portfolio.


• Measurement & Reporting: Own measurement for the premium portfolio, including event NPS, strategic-partner versus vendor perception among senior attendees, retention impact on named accounts, and executive meetings generated. Report results and recommendations to marketing and commercial leadership.


• Budget Ownership: Manage the premium convening budget, ensuring each program carries a business case and delivers a defensible return on investment.

Qualifications

• 10+ years leading premium B2B experiences, executive convening or high-touch premium client programs for global brands.


• Demonstrated ownership of a flagship or enterprise-scale event with executive and C-suite audiences, including full budget accountability.


• Experience delivering premium hospitality and convening at major sports, entertainment or cultural moments, ideally within a rights-holder or official-partner environment.


• Proven ability to design programming and content moments, not only manage logistics and production.


• Track record aligning experiences to named-account retention, executive relationship depth and commercial outcomes.


• 7+ years managing agency, production and technology partners at premium standard.


• Excellent written and verbal communication skills, with the confidence and judgment to advise and prepare senior executives as hosts.


• Bachelor's degree in Marketing or equivalent experience.

Additional Information

Enabling your best to power a better media future.

Holistic Rewards

We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency

The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.