Senior Manager Content Production

Athenahealth India; North Carolina; Hybrid; USD 96,000 - 162,000; Full time

Job summary

athenahealth seeks a Senior Manager, Content Production to lead hands-on RCM content creation and subject-matter ownership. You will own the RCM content roadmap, write blogs and eBooks, and flex into related areas such as Value-Based Care and Payer as priorities evolve.

You will build deep RCM fluency, collaborate with Product and Marketing, and translate complex topics into clear, authoritative content for multiple audiences across a matrixed organization.

Qualifications

• 8-10 years in content marketing, editorial, journalism, or professional writing roles.
• Healthcare industry experience required; direct experience with RCM preferred.
• Familiarity with Value-Based Care, Payer, Interoperability, or Patient Experience is a plus.
• Demonstrated success coordinating input across a matrixed organization without direct authority.
• Exceptional writing and editing skills to translate complex topics into clear content.

Responsibilities

• Own the RCM content roadmap within the editorial strategy.
• Write RCM content with a focus on blogs and eBooks.
• Conduct interviews, review data, and research to ground content.
• Tailor voice for audiences across Enterprise, Small Group, and other segments.
• Create briefs for freelance writers and review their work for quality.
• Coordinate stakeholder reviews and approval cycles across teams.

Skills

Writing & editing

Stakeholder communication

Cross-functional collaboration

SEO awareness

Content strategy

B2B content

Education

Bachelor's degree in English, journalism, marketing, communications, or related field

Job description

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Position Summary

athenahealth is seeking a Senior Manager, Content Production to lead hands‑on content creation and subject‑matter ownership for Revenue Cycle Management (RCM). This person will own the RCM content roadmap within the broader editorial strategy and will write the majority of RCM content, with particular emphasis on blogs and eBooks. Beyond RCM, this person will flex into related solution areas, including Value‑Based Care and Payer, Interoperability, and Patient Experience, as business priorities and content needs evolve. This is a senior individual‑contributor role for an accomplished healthcare technology writer who can develop deep RCM fluency, build trusted relationships with internal subject‑matter experts, and translate complex topics into clear, authoritative content for a range of audiences and specialties. The role reports to the Senior Manager, Editorial Content and partners closely with Product and Portfolio Marketing, Brand, and Integrated Marketing across a highly cross‑functional, matrixed organization.

About the Team

The content team develops strategic, story‑driven content aligned with audience needs, buyer journey stages, and go‑to‑market priorities. The team uses a newsroom‑style beat model: each beat owner develops subject‑matter depth, cultivates expert relationships, and takes responsibility for the quality, relevance, and ongoing development of content in that domain, while remaining adaptable enough to support adjacent beats when priorities shift.

Essential Job Responsibilities

• Own the RCM beat and its content roadmap within the broader editorial strategy, serving as this beat's primary owner.
• Flex into adjacent solution areas, such as Value‑Based Care and Payer, Interoperability, and Patient Experience, as needed, developing working fluency quickly enough to produce credible, well‑informed content on short notice.
• Develop deep fluency in athenahealth's RCM solutions, customer needs, market context, and go‑to‑market priorities; become the content team's trusted RCM subject‑matter owner.
• Write athenahealth’s RCM content, with a primary focus on high‑quality blogs and eBooks that support audiences across the funnel.
• Conduct interviews, review data, and perform research to develop accurate, useful, and compelling content grounded in genuine subject‑matter depth, across RCM and adjacent domains as assigned.
• Tailor content approach and voice for a variety of audiences and specialties, including Specialties, Enterprise, Small Group, and Group segments.
• Serve as a content consultant for related landing pages, emails, and webinars, helping partners maintain narrative consistency and editorial quality.
• Create clear, well‑scoped briefs for freelance writers when additional support is needed, and review their work for accuracy, quality, and alignment.

Additional Job Responsibilities

• Coordinate stakeholder review and approval cycles across a highly matrixed, cross‑functional organization, track feedback and decisions, and keep partners informed of content status and next steps.
• Partner with Product and Portfolio Marketing, Brand, and Integrated Marketing to connect content with messaging, campaigns, and go‑to‑market initiatives across RCM and adjacent solution areas.
• Apply SEO and AI search optimization practices, including AIO, LLMO, and GEO, to content planning, briefs, and execution.
• Use performance insights supplied by reporting partners to refine topic selection, formats, and future content plans.
• Conduct periodic audits of RCM (and, as needed, adjacent domain) content to identify gaps, overlaps, refresh opportunities, and priorities for new content undefined.

Expected Education & Experience

• 8-10 years of experience in content marketing, editorial, journalism, or professional writing roles, including substantial experience creating long‑form B2B content.
• Healthcare industry experience required; direct experience with RCM strongly preferred.
• Familiarity with Value‑Based Care and Payer, Interoperability, or Patient Experience is a plus.
• Demonstrated success operating in a highly cross‑functional, stakeholder‑heavy, matrixed organization, coordinating input and approvals across multiple teams without direct authority.
• Exceptional writing and editing skills, with the ability to turn complex, technical, or regulated subject matter into polished, accessible content.
• A strong portfolio that includes long‑form business content such as blogs, eBooks, guides, reports, or case studies.
• Demonstrated ability to develop genuine subject‑matter expertise quickly across more than one domain, and to build productive relationships with internal experts and cross‑functional partners.
• Proven ability to flex tone, depth, and format for different audiences and specialties (e.g., Enterprise vs. Small Group, general vs. specialty‑specific).
• Working knowledge of SEO and AI search optimization practices and how they inform content planning and execution.
• Strong judgment, organization, and stakeholder communication skills.
• Ability to work independently, manage competing priorities, and produce high‑quality work in a changing environment.
• Bachelor's degree in English, journalism, marketing, communications, or a related field.

Expected Compensation

$96,000 - $162,000 The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job‑related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long‑term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.

About athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all.

Our company culture

Our talentedemployees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do‑ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission‑driven problem‑solvers with a deep desire to achieve our vision and make our time here count. Our award‑winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment

Our vision of accessible, high‑quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What we can do for you

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborativeworkspaces — some offices even welcome dogs. We also encourage a better work‑life balance for athenistas with our flexibility. While we know in‑office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment,full‑time. With consistent communication and digital collaboration tools, athenahealthenablesemployees to find a balance that feels fulfilling and productive for each individual situation. In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers https://www.athenahealth.com/careers/equal-opportunity

United by our mission and driven by our entrepreneurial spirit, our work at athenahealth is collaborative, transformative, and above all, it’s meaningful. Our employees take pride in using technology and data‑driven insights to inspire changes that will make the U.S. healthcare system better for everyone, including your friends, family and maybe even you.