Senior Manager, Content & Brand (CAN/USA)

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Remote work

Mentorship

Professional development

Collaborative environment

High-impact projects

Job summary

Our client, a leader in Information Technology, seeks a Senior Manager, Content & Brand (CAN/USA) to shape category narrative and brand point of view across content, thought leadership, and strategic communications. You will lead a content program that builds authority, supports pipeline growth, and aligns closely with Sales, Demand Gen, and other internal stakeholders.

You will manage a team, freelancers, and agency partners while balancing high-level strategy with hands-on editorial execution.

Qualifications

• 7+ years in content marketing, brand marketing, or content strategy in B2B SaaS or similar tech.
• 2+ years managing teams including employees and freelancers.
• Proven track record turning a brand or category narrative into a sustained content program.
• Experience running speaker, analyst, or influencer programs, including conferences.
• Strong editorial judgment with hands-on writing and editing, balancing strategy with execution.

Responsibilities

• Define and maintain the company’s category narrative and brand point of view.
• Produce original research and thought leadership to establish category authority.
• Manage editorial calendar for owned channels with quality and brand alignment.
• Oversee speaker and influencer programs, including prospecting and coordination.
• Collaborate with Sales and Demand Gen to support pipeline growth.
• Lead a content team and manage relationships with freelancers and agencies.
• Measure content performance and report on engagement and pipeline influence.

Skills

Content marketing

Brand marketing

Content strategy

Editorial writing

Team leadership

Stakeholder alignment

Job description

For our client, we are seeking a Senior Manager, Content & Brand (CAN/USA) to join the team of a leader in the Information Technology space.

This role will shape the company’s category narrative and brand point of view across content, thought leadership, and strategic communications. You will lead a content program that builds authority, supports pipeline growth, and aligns closely with Sales, Demand Gen, and other internal stakeholders. The position also requires managing a team, freelancers, and agency partners while balancing high-level strategy with hands-on editorial execution.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $110,000 – $130,000 annually

Responsibilities

• Define and maintain the company’s category narrative and brand point of view in collaboration with key stakeholders
• Produce original research and thought leadership content to establish the company as a category authority
• Manage an editorial calendar for owned channels, ensuring quality, consistency, and strong brand alignment
• Oversee the speaker and influencer program, including prospecting, coordination, and impact measurement
• Collaborate with Sales and Demand Gen to create content that supports pipeline growth
• Lead a content team and manage relationships with freelancers and agencies
• Measure content performance and report on engagement and pipeline influence

Qualifications

• 7+ years of experience in content marketing, brand marketing, or content strategy, preferably in B2B SaaS or a similar technical environment
• 2+ years of experience managing teams, including employees and freelancers
• Proven track record of developing and executing a brand or category narrative into a sustained content program
• Experience running speaker, analyst, or influencer programs, including conferences and co-marketing initiatives
• Strong editorial judgment with hands-on writing and editing skills, and the ability to balance strategy with execution

Benefits

• Remote work flexibility across Canada and the USA
• Opportunity to lead and shape a strategic content and brand narrative
• Access to professional development and mentorship opportunities
• Collaborative work environment with a focus on team outcomes
• Engagement in high-impact projects that influence organizational strategy

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.