Senior Manager, Consumer Insights

Opella; Morristown (AZ); On-site; USD 128,000 - 184,000; Full time

Job summary

Opella, a leader in self-care, is seeking a Senior Manager of Consumer Insights in Morristown, NJ. You will act as a strategic advisor, shaping consumer narratives and guiding brand initiatives with insights-driven decisions.

You will mentor talent, lead cross-functional teams, and embed sustainability and social impact into decisions while leveraging AI tools to enhance insights and streamline processes.

Qualifications

• 7+ years experience in insights and analytics, including consumer healthcare, FMCG, beauty/luxury, technology, or similar sectors.
• Strong ability to synthesize diverse research sources into actionable insights.
• Ability to convey insights to senior leadership to influence decisions.
• Translate complex data into compelling narratives for various audiences.
• Drive strategic outcomes through influence and collaboration.
• Deep understanding of consumer behavior and insights methodologies.
• Experience with digital-first brand-building strategies.

Responsibilities

• Advocate for a consumer-first mindset across teams and drive insights-led decisions.
• Collaborate with marketing, R&D, analytics, digital and sales to develop research plans.
• Monitor brand health and guide strategic decisions with trend insights.
• Lead digital-first audience insights initiatives, using social media feedback and AI.
• Identify growth opportunities through consumer demand and design thinking.
• Work with cross-functional teams to define business questions and learning plans.
• Manage high-quality, cost-effective custom research and synthesize data into actionable insights.

Skills

Insights & analytics

Synthesize insights

Storytelling

Cross-functional leadership

Brand strategy

AI tools

Tools

AI tools

Job description

Salary Range

$127,500.00 - $184,166.66

All Compensation Will Be Determined Commensurate With Demonstrated Experience.

Senior Manager, Consumer Insights

Location: Morristown, NJ

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Senior Manager Consumer Insights, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About The Job

• Act as a strategic advisor, aligning with decision makers to leverage insights as a competitive advantage.
• Harness digital agility and creativity to craft the consumer narrative, seamlessly integrating multiple insights.
• Lead initiatives that advance our brands and strengthen our reputation worldwide.
• Mentor and uplift emerging talent while pushing your own growth and influence.
• Put purpose into practice — embedding sustainability, access and social impact into every decision.
• Model the challenger mindset: question complexity, act with integrity and make things radically simple.
• Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.

Main Responsibilities

• Advocate for a consumer-first mindset across teams, ensuring insights-driven decision-making that places consumers at the core of business strategies.
• Advise brand marketing teams, collaborating with R&D, analytics, digital, and sales to develop research plans that align with business objectives and drive growth.
• Monitor brand health and maintain a deep understanding of category trends and competitive understanding to guide strategic decisions.
• Lead initiatives leveraging digital-first audience insights, including social media feedback, to inform the consumer journey, creative development, and innovation. Use AI tools to enhance consumer insights and improve processes.
• Identify growth opportunities driven by consumer demand and trends, fostering a culture of design thinking within cross-functional teams to refine innovation ideas.
• Collaborate with cross-functional teams to define key business questions and develop consumer learning plans.
• Manage high-quality, cost-effective custom research, and synthesize data across multiple sources into actionable insights.

About You

• 7+ Years Experience in Insights & Analytics; Proven background in consumer healthcare, FMCG, beauty/luxury, technology, or similar sectors.
• Strong ability to synthesize diverse research sources into actionable insights that inform organizational decision-making and drive business growth.
• Skilled in conveying insights and recommendations to senior leadership, influencing strategic decisions with clarity and impact.
• Expertise in translating complex data into compelling narratives tailored to various audiences, combining strategic insights with business acumen.
• Focused on driving strategic outcomes through influence, collaboration, and organizational savvy, with the ability to lead cross-functional teams.
• Deep passion for understanding consumer behavior, with specialized knowledge in consumer insights methodologies to guide data-driven decisions.
• Comfortable working in diverse, multicultural environments and familiar with digital-first brand-building strategies, including brand positioning, creative development, and innovation.

This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you.

We are challengers. We are Opella.

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.