Senior Manager, Commercial FP&A, Naturium

E.L.F. BEAUTY; Oakland (CA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement plan

Unlimited PTO

Job summary

e.l.f. Beauty is seeking a Senior Manager, Commercial FP&A, Naturium to lead the sales FP&A function as the brand scales.

You will bridge FP&A with the Sales organization, coordinating with Demand Planning, Marketing, VM, Operations, and Finance to translate strategy into financial plans. You will own commercial sales planning, build and refine forecasts, and provide actionable insights to senior leadership, while partnering across channels and driving automation and improved reporting.

Qualifications

• 7-10+ years of progressive FP&A or commercial/sales finance experience in CPG
• Strong FP&A fundamentals, including forecasting, budgeting, variance analysis, and financial modeling
• Demonstrated experience partnering closely with Sales / Commercial teams
• Strong understanding of gross-to-net, trade investments, pricing/mix, and contribution margin
• Advanced Excel/Google Sheets and financial modeling; proficiency with ERP/EPM/BI tools (NetSuite/SAP, Adaptive/Anaplan, Tableau/Power BI/Looker)
• Strong communication and executive presence; ability to influence senior stakeholders
• Ability to manage multiple priorities in a fast-paced, high-growth environment
• Strong cross-functional collaboration and stakeholder management skills
• Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA and/or CPA/CMA a plus

Responsibilities

• Lead commercial sales planning across retail and connected commerce channels.
• Drive monthly/quarterly sales forecast cadence with variance analysis.
• Maintain driver-based commercial forecast models (sell-in, sell-through, promo cadence, price/mix, innovation).
• Own financial planning, forecasting, and cost management of Visual Merchandising investments.
• Partner with VM and Sales to plan, size, and track retail investment programs; ensure ROI alignment.
• Serve as a key business partner and strategic advisor to VP of Sales and Commercial organization.
• Support trade terms, promo guardrails, retailer forecasts, and commercial deal evaluation.
• Evaluate business cases for retail programs, commercial activations, and VM investments (ROI, payback, sensitivity).
• Help build the FP&A infrastructure to support Naturium at scale.
• Produce and socialize commercial reporting packages; distill insights for leadership.
• Standardize and automate reporting templates and calendar; ensure one source of truth.
• Run scenario models for commercial initiatives and pricing analyses; quantify impact to revenue/margin/opex
• Identify and implement enhancements to forecasting tools, BI dashboards, and data quality; shorten cycle times

Skills

FP&A fundamentals

Financial modeling

Forecasting

Budgeting

Variance analysis

Cross-functional collaboration

Education

Bachelor’s degree in Finance/Accounting/Economics

MBA

CPA/CMA (optional)

Tools

NetSuite

SAP

Adaptive/Anaplan

Tableau/Power BI/Looker

Job description

About The Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

About The Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode. In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

e.l.f. Beauty is looking for a Senior Manager, Commercial FP&A, Naturium to lead the commercial and sales FP&A function for the Naturium brand, reporting to the AVP, FP&A, Naturium. This role is the primary finance bridge between FP&A and the Commercial/Sales organization, partnering closely with the VP of Sales and cross-functional teams across Demand Planning, Marketing, Visual Merchandising, Operations, and Finance.

This person will own commercial sales planning across retail and connected commerce, including visual merchandising, and translate commercial strategy and sales activity into financial plans, forecasts, and actionable insights. This is a highly visible role as Naturium scales, with significant exposure to senior Commercial and Finance leadership.

Responsibilities

Commercial Sales Planning & Forecasting

• Lead commercial sales planning across retail and connected commerce channels, partnering with Sales to build, maintain, and refine sales forecasts and plans
• Drive monthly/quarterly sales forecast cadence with variance analysis versus prior forecast, plan, and prior year
• Maintain driver-based commercial forecast models (sell-in, sell-through, promo cadence, price/mix, innovation, door count, retailer programs, and connected commerce ramp) to improve accuracy and speed

Visual Merchandising Finance

• Own financial planning, forecasting, and cost management of Visual Merchandising investments, including planning cycles and cross-functional coordination
• Partner with VM and Sales to plan, size, and track retail investment programs; ensure spending aligns with commercial priorities and delivers expected return

Commercial Business Partnering

• Serve as a key business partner and strategic advisor to the VP of Sales and the Commercial organization
• Support trade terms, promo guardrails, retailer forecasts, and commercial deal evaluation; track realized net revenue and contribution margin versus targets
• Evaluate business cases for retail programs, commercial activations, and VM investments (ROI, payback, sensitivity)
• Help build the FP&A infrastructure to support Naturium at scale

Performance Reporting & Insights

• Produce and socialize commercial reporting packages: sales performance, gross-to-net waterfalls, channel/retailer dashboards, trade investment readouts, and visual merchandising spend tracking
• Distill complex results into clear insights, risks, opportunities, and recommended actions; prepare materials for senior Commercial and Finance leadership and cross-functional business reviews
• Standardize and automate reporting templates and calendar; ensure one source of truth across systems

Scenario Planning & Ad Hoc Analysis

• Run scenario models for commercial initiatives, trade strategy, channel mix shifts, innovation launch pacing, and cost changes; quantify impact to revenue, margin, and opex
• Support pricing, promo, and mix analyses in partnership with Sales

Process & Tools Improvement

• Identify and implement enhancements to forecasting tools, BI dashboards, and data quality
• Champion continuous improvement to shorten cycle times and reduce manual work

Requirements

Must-Haves

• 7-10+ years of progressive FP&A or commercial/sales finance experience in CPG
• Strong FP&A fundamentals, including forecasting, budgeting, variance analysis, and financial modeling
• Demonstrated experience partnering closely with Sales / Commercial teams
• Strong understanding of gross-to-net, trade investments, pricing/mix, and contribution margin
• Advanced Excel/Google Sheets and financial modeling; proficiency with ERP/EPM/BI tools (e.g., NetSuite/SAP, Adaptive/Anaplan, Tableau/Power BI/Looker)
• Strong communication and executive presence; ability to influence senior stakeholders
• Ability to manage multiple priorities in a fast-paced, high-growth environment
• Strong cross-functional collaboration and stakeholder management skills
• Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA and/or CPA/CMA a plus

Nice-to-Haves

• Beauty or other consumer-facing CPG experience
• Experience with retail and/or connected commerce
• Experience with Visual Merchandising / retail investments and related planning
• Experience building or improving FP&A processes in a growing organization
• Experience partnering directly with VP-level or other senior commercial leaders

The base salary range for this role is listed above.

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.